Resources

A majority of direct marketers put a lot of time and effort into developing and distributing mailers. While direct mailing does have several marketing advantages, this works even better when…

Companies must invest investments in innovative strategies to engage customers and strengthen their brand if they want to be competitive and relevant in their sector. The same principle also holds…

"The business has only two functions- Marketing & Innovation – Milan Kundera" Drive more sales is the aim of any marketing strategy. With the advent of the internet, online advertising…

Generating leads is sometimes the most difficult aspect of any marketing campaign. Businesses can make social media into an evergreen source of high-quality leads if they focus their efforts on…

When you just start to create your business and brand, your digital marketing strategy should be informed by who your target audience is. Selecting your target audience — the people…

“There is no formula for the perfect email- Authentic and honest messaging works” The covid-19 pandemic brought tremendous to the way we operate the business. As the world started towards…

You can have data without information, but you cannot have information without data- Danial Keys Moran With the tremendous change around us, owning a big data database is not enough…

B2B marketing analytics are critical to the long-term success of your business. Knowing how to properly measure your marketing efforts might give you a leg up on the competition. If…

A common debate in the sales community is how to reach out to a prospect for the prospect- call or email? The first interaction with the prospect is a crucial…

In today's extremely competitive market, new companies are launching products similar to yours on a daily basis. As a result, even a small blunder in keeping clients satisfied can cost…

The length of your sales cycle has a significant impact on your company's performance. Your cash-flow rate, financial planning, inventory control, marketing schedule, and sales strategy are all impacted by…

“Good Marketing makes the company look smart. Great marketing makes the customer feel smart”- Joe Chernov Direct Marketing evolved as a new concept in recent days, it has been around…

With the changing technology & trends, all business regardless of their size needs a steady flow of sales leads to keep them moving? This is important for any sales &…

According to Gartner, a typical B2B solution buying group can include 6 to 10 decision-makers in the complex world of B2B sales. These stakeholders all have their own perspectives, personalities,…

Not all your B2B marketing campaigns are going to generate the best result.  Similarly, no matter what the performance of your campaign must be tracked effectively so that KPIs will…

A software-as-a-service company understands how difficult it is to create leads and then convert them. To generate leads, businesses can use a variety of marketing methods; however, not every strategy…

As pandemic covid-19 hitting us hard, the world of marketing is continuously changing with the internet & its evolution. Due to this constant shift, many salespersons, find it tough to…

No business exists without a customer base. Customer information plays a huge role in building the right opportunities & expanding them across the globe. Customer Relationship Management (CRM) includes all…

Data is one of the most common buzzwords of the 21st century. A report from 2020 Experian about data management shows 85% of the organization recognize data as one the…

In the world of B2B marketing, generating the right leads is an essential aspect because these leads will be converted into loyal customers. Of course, you have a variety of…

“We don’t want to push our ideas on to the customers, we simply want to make what they want”- Laura Ashley Understanding your customer is a crucial part of any…