Do you have the perception that you’re not getting the most out of your emails? Only 41% of organization respondents rated their email campaign performance as “good” or “outstanding,” so you’re not alone in your thoughts. This leaves a lot of room for email marketers to improve their outcomes and experiment with new methods of email marketing. Most people are fully aware of its capabilities, but many people are still unable to make use of the options available to them.
Email marketing generates more conversions than both social and searches marketing together. Your emails are 5 times more likely to be seen than your Facebook posts, 40 times more likely to result in customer acquisition than a well-planned social media campaign, and (take a deep breath) email marketing has a 3800 percent potential ROI.
It’s an email that keeps your prospects interested, makes your current customers feel involved, and even serves as a springboard for your compelling blog posts, irresistible videos, and other information that your handpicked contact list wants to view. Your email campaigns keep people informed about what’s going on, from promotional discounts to industry news, and they help you maintain your reputation better than anybody else. Email marketing is more successful than many firms realize, from B2B email newsletters that snare your quality triggers to that beautifully prepared value-based and follow-up emails that work for your client retention enchantment.
So, what’s going wrong here? What can you do to ensure that your subscribers respond appropriately? After all is said and done, here are six reasons why your email campaigns aren’t producing the results you want.
- Relevance
This isn’t the first time you’ve seen a blog post from us that doesn’t include the R-word, and this is no exception. The most important aspect in progress is relevance. You can’t expect your emails to be read, let alone responded to if they aren’t tailored to your client’s preferences and wants. Clients subscribed to your messages in the hopes of receiving something of considerable value; if this isn’t delivered, your emails are likely to be ignored, with the possibility of your clients abandoning you entirely. Don’t worry if you can’t get ‘hyper-customized,’ just make sure the best and most popular goods are included – ones that each client will like, to assist achieve some distinctive importance.
- Adhere to a Consistent Schedule
This is a lesson you might have learned through blogging, but it applies to practically anything else you do online as well: remain consistent. Your blog should not have ten posts in one day followed by three weeks with no posts at all. Your Twitter account shouldn’t only have one refresh per month and then shoot up with new tweets at regular intervals. In the same way, email marketing works. Maintain a consistent schedule– many internet marketers recommend once a week, but it’s entirely up to you– so that your subscribers know when to expect another email from you.
- Compose a Killer Subject Line
It doesn’t matter how great your offer is or how engaging the content inside your message is if the customer never actually opens it. The headline should be both convincing and expressive. Individuals are murdered by themes like “Snap Here Now! I Promise It’s Worth It,” because it’s a lot of a sales pitch that tells them nothing about the message’s content. If the title is “How I Made $25,000 This Weekend (And You Can Too),” you’ll probably attract a few more people’s attention.
- Be Personal
If you’ve decided to join the John Chow website mailing list, you’ll notice that each of John’s emails is written by him personally. He’s maintaining in touch with you as if he’s having a face-to-face conversation with you. Unless you’re a very massive corporation like Amazon (and even then, Amazon send-outs are quite personal), your email campaign should have a similar feel. Customize the “From” address to make it appear as if the message was sent by a real person rather than an automated system. Individuality should be reflected in the message as well; Aweber and other email marketing systems have easy tools that allow you to deliver each message to each individual subscriber.
- Have an Obvious Call to Action
A great email campaign starts with a unique copy, but it won’t help if the recipient of the message isn’t sure what to do next. Make it easy on yourself. It should be self-evident. If you want people to agree to sign up for your forthcoming Webinar, provide a clear call to action button or an effective link to the landing page in the email and make it stand out. It’s impossible to expect internet users to physically type your site’s URL into the address bar and look for the webinar sign-up interface.
- Use a Follow-Up Series
Did you merely make your web program available in a free version? You’ve sent out the welcome email and are now wondering why your conversion rate is so low. Did you forget to send a follow-up email to anyone who didn’t upgrade from the free trial to the paid version? Shouldn’t something similar be said regarding suggestive selling and upselling of related goods and services? A later follow-up is essential to your continued success.
Wrapping Up
Appreciate these six deeper facts and apply them consistently to your email campaign. Although these principles will not guarantee you fast success, you must start somewhere. Email marketing is still one of the most effective lead generation strategies available.
However, not every email marketing campaign is a success. Email marketing efforts frequently require a few changes in order to be successful, and even the most effective emails can fail to produce leads or convert customers. These are the five most important pointers for companies looking to improve their email marketing efforts and produce more leads.
Faced with rising competition for attention on digital channels, B2B technology companies may find it difficult to target the relevant decision-makers on the proper channels to expand their sales funnel. The ability to communicate with key decision-makers is a massive challenge as it can create a significant impact on the success of almost any enterprise technology organization.
Email marketing has been one of the most effective ways to grow your technology business. It provides some of the highest returns on investment compared to any other marketing strategy. Although the cost of setting up, maintaining, and sending emails is often low, having a reliable email address of technology users can kick-start your email marketing campaign. When it comes to reaching out to targeted technology users via email, get in touch with them using the most effective and accurate 
Image Source: emarketeer.com
One of the easiest and most reliable ways to communicate with your current and prospective customers is via email. Regardless of industry, you can catch the reader’s attention by sending targeted email campaigns. In recent surveys, it was found that more than 70% of consumers prefer to communicate through this channel with companies and brands. Therefore, it is essential to create effective actions to increase your email marketing CTR (click-through rate).
Although there are many metrics that can determine email campaigns performance as shown below, but Click-Through-Rate is one of the priority metrics, one should focus on!
Image Source: Ascend2 and Research Partners
Before we talk about how to improve CTR, first it’s important to know about CTR in brief.
What is CTR and How it is Calculated?
Click-Through Rate (CTR) is one of the most powerful metrics to measure the effectiveness of your email marketing campaigns. This implies that the higher your click-through rate is, higher is the chances for conversion.
Let’s see how to calculate CTR:
Image Source: Snov.io
The click-through rate is the percentage of readers who clicked on a link in an email – which you have sent to them. In general, click-through rates vary by industry as shown in below figure
.
Image Source: Hubspot
When you ask any email marketer for the metrics they track, CTR is likely to be one of their first answers. Therefore, compared to other email metrics, click-through rate can help you evaluate how readers are responding to your email newsletters. Having a Click-Through-Rate that’s higher than 2% to 3% means readers are heavily engaging with the content you send out through emails. On the other hand, having a CTR that’s lower than industry benchmarks is a sign that some changes are necessary to do if you want to draw much from your email marketing campaigns.
Note: Always focus on industry benchmarks while calculating your email metrics.
Source: Digital.com
When it comes to email marketing, there are lot many things that come into mind including monthly customer newsletters, daily blog RSS feeds, email campaigns and more. But one thing you probably didn’t think of is employee email signatures.
Do you use an email for your business? If so, then you might know about email signatures. However, most people don’t seem to put much value to it. But what if an email signature can become your one of the most significant marketing channels. Yes, you read that right, email signatures will become your primary channel of marketing and give your company a new ability to boost your business. But only if you know how to do it properly.
Here in this blog post, we’ll show you how to make a professional business email signature that can become a new useful tool for your business success. But before we start, let’s discuss briefly Email Signature.
What is an Email Signature and Why is it Necessary?
Email Signature is a short text which is normally placed at the end of an email. It provides basic information about the person who sent an email to the recipient. In their email signature, people can add anything they believe to be important – including their full name, the company name they work for, designation, contact details, photo or company logo, and more. Basically, your email signature is your business card in digital form.
At some instances, you may think – why do I need to create an email signature? Here are quite a few good reasons why you need it:
Source: Uppers Email
Tips for Creating an Email Signature
For most of the marketers and business owners, creating an email signature seems like a pretty and simple task. But, choosing the right email signature is much more important than you might think. Also, the signature which you choose must be readable, relevant, and elegant. To achieve this, you need to follow a few simple guidelines that are mentioned below:
Image Source: Yesware
Alternately, you might use a graphic to advertise the content, as shown in the following example from HubSpot:
Image Source: HubSpot
Increase Your Following
Want to grow your social media following? Here, you have got some options.
Initially, you should link your main social media channels in your email signature as most of the people like to follow brands they work with and buy from. Instead of including long URLs, you can link using small icons to your social media channels. Note that, all icons must be precise, instantly recognizable, and simply less exhausting to look at, as demonstrated in the following example from Mailbird.
Image Source: Mailbird
If you desperately want follows in your social media profile, you could take a more aggressive route like Limehouse Creative did as shown in the below image. Although there’s a lot of information in their email signature, your eye is immediately drawn to the graphic, right? If social follows are most important to your marketing strategy, this is a great option to choose for your company too.
Image Source: SmallBusinessSense
Generate Leads
When it comes to requesting for demos, your email signature is a perfect opportunity for your sales team to generate leads. Hence, you can include CTAs like “Request a demo” link in your email signature to make it easy for leads to connect with the sales representatives.
Image Source: Yesware
Turn Leads into Customers
Once you’ve got a thread going with a lead, the goal is to push them further down to the sales funnel.
Image Source: WiseStamp
Promote Upcoming Events
Email signatures are perfect for promoting an upcoming event because it’s likely that the email will be read by recipients before the event takes place. When you embed an event-based banner after your email signature as shown in the below image, there’s a good chance to get promotions for your upcoming promotional events or summits.
Email signature Example for promoting events
Image Source: HubSpot
Conclusion
With an email signature marketing strategy, it’s easy to increase the number of opportunities to reach your target readers. Hence, email signatures have become trending in creating a huge opportunity for your business growth. If you are not employing it, then you are losing some potential leads, sales, and customers.
Using professionally designed, branded email signatures for your company can become one of your best business decisions. With this marketing channel, your business will always benefit and enjoy more brand awareness, leads, social media engagement and more other advantages. 
Image Source: Knowagency.com
Thanksgiving Day opens the door to the very unique and busy holiday season as 40 per cent of festive shopping happens during this weekend. At the same time, this holiday is all about giving thanks and spending time with family and friends. Hence, email marketers need to consider this fact and don’t limit your campaign to simple hot deals and special offers on this Thanksgiving Day. Along with providing discounts and special deals, as a marketer thinks of expressing gratitude in a more sophisticated way towards your loyal customers who supported your business during this Covid-19 global health crisis.
As an email marketer, if you haven’t scheduled your thanksgiving email campaigns for the most lucrative days to come, don’t worry! Here are some email marketing tips that you should apply to take advantage of this biggest shopping season.
Source: marketinglogiq.com
Whenever you want to communicate something about your brand or sell your products & services, email marketing is one of the most cost-effective ways to do so. As email gives a direct line of communication with your audience, it has become one of the best ways to promote all other marketing strategies. In terms of ROI and Sales also, email marketing campaigns help generate more sales than other digital channels as shown in the following figure.
Source: lyfemarketing.com
For every $1 you spend on email marketing, you can able to generate $40 in return. To get the most out of your email marketing strategies, you have to go beyond just sending several emails to your list. For that, you have to take the right steps to make your email marketing campaigns stand out from the rest.
To maximize the potential of email marketing for your business, here we are providing ten essential tips to run a successful email campaign.
Know Your Target Audience
To be successful with email marketing, it is crucial to know about your target audience along with their interests and challenges. This also suggests that sending the same email content to the entire mailing list is not successful as multiple audiences have different interests. Therefore, make sure that you have ample data on your target audience and how best you can reach them.
The goal of email marketing is to nurture and build relationships with your audience based on the information they would like to have from your company. In recent researches, it was found that emails relevant to the recipient tend to drive 18 times more revenue when compared to general emails. Hence, implementing a targeted approach can definitely make a difference.
Segmentation
As a marketer, you should understand that all the customers are not interested in all of your marketing emails. Hence, you must segment your email list based on the audience purchase history, location and interests. This makes segmentation as one of the essential elements that help increase the response rate for your email campaigns. Segmentation is all about dividing your email list into smaller, more targeted sub-groups. Here, in this picture, you can see – on what basis you can segment your customers’ database.
Source: Lyfemarketing.com
Segmenting your customer’s list will let you target your consumers based on their personal preferences. Also, it enables you to promote your products or services in a personalized manner.
Here are some of the positive outcomes you can expect from customer database segmentation:
Source: Lyris, Inc.
Customer database segmentation allows your marketing teams to send the right email to the right person at the right time. Furthermore, it allows your emails to stay relevant and gives you a chance to understand the needs of your customers. So, you can offer specific products that are actually needed by your customers.
Personalization
Your email marketing strategies work well when it comes to creating a unique experience for your prospects. By leveraging the power of personalization, you can make your customers feel exclusive or unique which ultimately leads to sales conversion. According to the email marketing company “Campaign Monitor”, emails with a personalized subject line are 26 per cent more likely to be opened than emails with a generic, non-personalized subject line. Here, you can view some interesting facts about personalization in the following figure.
Source: OptinMonster
So if you have access to your email recipient’s first name, it makes sense to use it in both the subject line and in the body of the email. To give a personalized touch, you can also go about asking simple and appropriate questions in the email. As a b2b marketer, you should recognize the significance of adding a personal touch to your email marketing as it has a direct impact on the number of conversions you get.
A/B Testing
Running an A/B test is one of the best email marketing practices as it generates good results. The only strategy that eliminates guesswork from your email marketing is A/B testing and gives you a road map of what modifications you need to make. Here, you can see the significance of A/B testing in the following image.
Source: LyfeMarketing.com
A/B split testing is nothing more than a way of splitting your email audience into different segments or classes and figuring out which version of your email offers the best conversion performance. By testing out different versions of your emails, you’ll be able to optimize your overall campaign and get better results.
Provide a Dedicated Landing Page for Your Campaign
Most of the time your subscribers visit your homepage, product page or specific landing page through email. To get good conversions and the best return on your investment, it is always recommended to create a dedicated landing page and direct your email traffic to it. A dedicated landing page is much more relevant and targeted, which makes your email campaign really effective.
Keep Your Layout Simple & Short
Don’t overload your email layout with flashy graphics, huge fonts and other elements. It is always crucial to keep your email layout clean and simple. Maintain your email layout look like a professional and easy to navigate as complex email layouts will turn your recipients off and enables them to throw off your email campaign or newsletter right into the trash file. To increase your chances of getting responses from customers, you have to stay concise and clear.
Hence, it is important to keep your content shortly and clearly so that they can easily take action. To keep your messages simple & short, it can be smart to use bullet points. Also, be sure to stick to a clear call-to-action (CTA) as it conveys the information in a way that makes your email recipients want to click through to your website to learn more.
Use Scannable Content
When it comes to rolling out effective email marketing campaigns, your email structure needs to have scannable content. In other words, you need to keep your email layout with short paragraphs, effective subheadings along with any mentionable facts. That’s how you can get the undivided attention of your prospects and increase your chances of converting them through your email campaigns. Here, in this image – you can see how scannable content enhances readability while comparing with paragraph blocks.
Source: Lyfemarketing.com
When compared to paragraph blocks, scannable content is more readable which can indirectly improve your reader’s experience and leads to better sales in the longer run. For this, you can use several email service providers such as MailChimp, AWeber, ConstantContact, GetResponse and more. Also, you can consider the checking of HTML version of your email before sending them out.
Use Mobile-Responsive Designs
If your emails are not optimized for mobile devices, it’s possible that your message won’t get the attention it deserves. The most important factor for effective mobile email marketing is mobile-friendly design. In fact, according to Blue Hornet, 80 per cent of users would delete an email if it does not look good on their mobile devices.
Clean Your Email Lists
You need to clean the bad email addresses in your list as it will impact your credibility and your overall deliverability to get good results from email marketing. Most of the marketers only concentrate on expanding their email list while ignoring the reach of their email campaigns.
Hence, don’t invest all your time and resources in trying to get more individuals on your list, instead of that, steer some of your resources to hit your subscribers’ inboxes.
Pay Attention to Your Metrics
One of the major keys to improving the effectiveness of your email marketing campaigns is to analyze the results of your each email marketing campaign. Here are some of the most useful metrics you need to monitor for email marketing performance:
Source: V12data.com
To optimize your email campaigns for success, monitoring open rates, click-through, conversions, and other significant variables help you to derive a clear picture on what needs to be corrected, changed, and/or eliminated within your email marketing strategies.
Final Thoughts
Email marketing is a process which takes time to get successful outcomes, but it is worth spending time and working on. Not only it is a perfect way to connect and keep your clients updated, but statistics show that email marketing provides marketers with the highest ROI.
As a marketer, if you are trying to make most out of your email marketing campaigns, don’t forget to pay attention to the above-mentioned email marketing tips! 
Image Source: Best Designs
Regardless of industry type and business size, you can use email marketing to promote your business on a rapid scale. Although there are many different ways to reach your target audience, from social media campaigns to influencer marketing and paid ads, email marketing remains one of the most effective ways to cut through the competition and enables you to speak directly to your customers.
To maximize the effectiveness of your email marketing strategies, you need a great design that grabs the attention of customers. Hence, most of the brands are turning to email design and new creative solutions that gain the attention of the customers and increase the click-through rate for their email.
Based on the type of industry and email purposes, email marketing campaigns can be divided into several categories. In this article, we will focus on four types of email campaigns that marketers in all industry segments use those most often:
[Image Source: ReallyGoodEmails]
[Image Source: ReallyGoodEmails]
[Image Source: ReallyGoodEmails]
[Image Source: ReallyGoodEmails]
With a carefully executed and beautifully crafted e-mail campaign, this beauty and personal care brand upsell its products based on their customer’s interests as shown in the above email template.
[Image Source: ReallyGoodEmails]
[Image Source: ReallyGoodEmails]
[Image Source: ReallyGoodEmails]
[Image Source: ReallyGoodEmails]
[Image Source: ReallyGoodEmails]