Mark Henry, Author at B2B Email List

Real Estate Email List: A Marketing Tool For Real Estate Agents To Reach Right Clients

May 14, 2021

by Mark Henry Email Marketing

The advent of the internet has made many businesses use the online platforms effectively for their business to grow up on the professional ladder. Real estate is one such industry that boomed in recent years with the help of the internet. A real estate agent is skilled in buying & selling properties across the globe. Similarly, an agent must be aware of how well you communicate with people for promoting your properties. With skillful networking, you must keep track of all contacts you have communicated, which is why you need a real estate agent’s email list.

Why having a real estate agent email list is important?

Email is an effective marketing tool if used properly. A successful real estate broker or agent aims to grow your client base. They keep track of the people they meet over dinner parties, meet-up groups & other social events. But here comes the big question of how you nurture relationships with all prospects you meet. To answer the above question, maintaining an email marketing list will be the right choice. Also, you can build your own customized lists using custom list-building services to keep track of all prospects. This will be one of the effective marketing tools to save, sort & segment your contacts effectively. Similarly, if you build the list you can get full control over it to edit or modify records as per business requirements.

It is a well-known fact that if the real estate industry email list is used the right way you can reach more people & close more deals effectively.

Here we will discuss building the right email marketing guide to capture leads & build strong business relationships & close deals effectively. Believe it or not, we’re in the 21^st century & called the digital era for any business. Staying with trends helps you to improve & grow your business.

A statistic from the National Association of REALTORS profiles of home buyers & sellers indicates 50% of all participants found their homes using the internet.

And more importantly, the 2018 industry benchmark report shows an average open rate of email is 19.24% & a click rate of 1.9%.

From above, we can conclude that having a perfect real estate agent list can broaden your reach & connect with the right prospect for business.

Content of any marketing mail will give a crystal clear idea of how you can nurture your relationship with your subscribers. As a marketer, it is a strategy to sell yourself and your services to a global audience. But still, you find a subtle way to do it because your readers will stop reading them if it is more about you.

Topics that can be covered in your emails:

Local news & events across the city
Restaurant views
Home improvement trends
Interior design tips
Budgeting sessions
Loan workshops
Market Updates
Market insights

Why an email list is preferred over another mode?

Low cost & the high return on investment makes an email stand out from the crowd. This is one of the main reasons why emails become crucial to any business. In order to reap the best benefits & get an effective outcome, you must be aware of best practices, building, segmenting the entire email list. Being pioneers in email database services, we at LogiChannel have a team of experts to guide you if you’re in need of any help to build a list from scratch.

Perks of using email tool for real estate business:

Any email marketing software will help you to structure & run your real estate business.

Capturing new leads & clients effectively
Building everlasting relationships within the real estate community
Establishing own brand & promoting it across the globe
Grow your sales
Expanding client base

Setting up the right real estate email marketing list:

Here are few effective steps to be followed for setting up your own real estate email marketing list.

Capture & Nurture Real Estate Leads:

There are millions of ways to capture leads & expand your lead database. From traditional to modern marketing, acquiring leads is one of the major tasks. If it is the traditional way, request a prospect’s email address in an old-fashioned way. When it comes to online, you can connect with prospects using targeted paid ads. PPC advertising is one of the important ways to drive traffic.

Alternatively stay active on all social media pages, which will be one of the lead generation sources to collect basic information about prospects. The collected information must be validated & verified to make sure leads are nurtured & monitored through the entire sales cycle.

Brand yourself:

Branding is one the most used buzz word in recent times. Build rapport with clients to promote your services or real estate products on a global scale.

You can start your conversation with the welcome mail (which can be automated). As the name suggests it is sent to someone who signs up first. Having excellent email marketing software can handle it in a better way. This mail is introducing yourself and proportionally shows the level of expertise, the experience you have in the real estate industry.

Use Right Call To Action

The next most important thing is adding a call to action, which can be used to set up a phone call with prospects if they are interested. CTA (Call To Action) works well in newsletters. CTA is generally undersigned in email with the right links to call to action.

Conduct Polls & Surveys

The third most important thing is sending out engaging emails. After introducing, going for a sales pitch doesn’t work. Instead of sales mode, you can show the humorous side of yours. Conduct surveys poll to understand better, more about prospect & build an everlasting relationship.

Also, you can send emails about:

Holiday greetings
Mortgage news
Housing decoration trends
Newly opened shops or restaurant
Real Estate market analysis
Events happening in town

Email Personalization:

Over the period, as a marketer, you can analyze the likes & dislikes of your subscribers. A real estate email list can have a variety of subscribers from sellers, buyers, mortgage brokers & more. So segregate prospects based on their interest & send me a personalized email to get a quick response. With automated tools & services, you can generate more customizable emails for each group & keep them engaged.

Automated Emails

No more manual works. Thanks to automated software which are easy & effective in sending out mails in your absence. From building emails to news alerting everything can be automated. Based on your mailing frequency you can schedule your weekly/monthly email updates to prospects in a hassle-free manner. An automated email sequence is easy to implement & saves you from doing routine works.

Automated workflows can be created for

Incentive email
Welcome email
Email alerts
Follow up emails
Referral mails
And more

Rolling out targeted emails:

Based on email personalization, now you’ll aware of the different interests of your subscribers. So this would be idle time to use that information & roll out effective and targeted email campaigns manually or with automated workflows. These target emails improve your sales & boost credibility. Targeted email content actually improves your trust & visibility. Campaigns can be about selling properties, current happening in town pertaining to real estate industries, seasonal updates, webinars, prop expo & more.

Tracking Email Metrics

Metrics help marketers to define if they are actually doing well in the B2B campaign or not. If you’re spending too much amount of time creating content & you are not aware of how many read or how many are ignored, it is of no use. Every email service providers allow you to track the number of response you received from each real estate client, including open rates & click through rates. Writing a compelling subject line allows subscribers to open your mail & read it.

Conclusion:

With the modern marketing technique, real estate can make use of the internet for B2B sales & marketing. Email marketing is one of the digital marketing which never goes out of style. Partner with LogiChannel to build your own list. This creates more opportunities to collect leads, nurture relationships & close more deals efficiently. Spending more time on segmentation will help marketers to send personalized mail & stay ahead of competitors. Are you planning to seal the deal for your real estate business, then use our effective real estate industry email lists. Connect with us at [email protected]& build your reliable email list today.

How Purchasing Email Lists Can Increase Your Business Growth?

May 3, 2021

by Mark Henry B2B Marketing

Purchasing an email list is an efficient way to reach your target audience and grow your business quickly. But unfortunately, buying email lists has been unfairly grouped into the “spam” category when it comes to B2B marketing. However, most smart business owners understand the importance of purchasing email lists as one of the most cost-effective ways to dramatically accelerate B2B lead generation growth.

Having an email list enables you to establish a direct connection with people, who are genuinely interested in your products and services. A targeted b2b email list contains complete contact data of many potential customers who don’t know about your unique business solutions.

If you’re looking to generate more b2b leads from a particular industry vertical, then buying a targeted industry-wise email list is a smart idea that can scale up your lead generation efforts. Before jumping into the topic of – how purchasing email lists can increase your business growth, it is quite essential to know more about an email list in a brief manner.

What Is An Email List?

An email list is a collection of email addresses gathered by a business in order to communicate with potential customers through email marketing campaigns. It includes a list of names and addresses collected by companies for the purpose of delivering publications or newsletters to their clients and members. Email lists help you to get more traffic and generate more profit. According to statistics, email lists generate ten times higher conversions than social media promotions. Hence, opt-in email lists are more likely to convert subscribers into paying customers.

Let’s take a look at how a purchasing email list can enhance your marketing efforts while increasing your business growth.

Provides Direct Contact With Potential Clients

Purchasing an email list allows you to reach out to potential customers for your products or services without any limitations. You can send a message to their inbox as many times as you want, and you can send them as much information as you want. Sending emails to individuals who already have a genuine interest in your products and services will not only improve your ROI but will also speed up lead generation activities and the rate of return.

Hence, don’t get caught up in a game of numbers, it’s better to have a smaller list of highly targeted contacts than a larger email list of poor quality email addresses.

Provides Effective Marketing Schedule

It’s difficult to plan email marketing campaigns without having any idea about your customer’s interests, demographics, and geographical location. Purchasing a high-quality email list of your targeted audience enables you to control how, when and who to contact.

Enables You To Focus More On Potential Clients

Purchasing an email list or email list subscription allows you to find out and segregate users that have already shown interest in your products and services. With this knowledge, you can focus more on potential customers, and follow them up with a different strategy.

Expands Your Reach And Increase Sales Growth

Whenever acquire a new email list, you’re expanding your reach geared towards a potential audience. The higher the number of people who receive your marketing message, the more potential leads you’ll generate. The key is to use a combination of validated marketing tactics and the appropriate tool to optimize your email marketing campaigns for open rates and deliverability.

Fills the marketing and sales funnels With Quality Leads

Purchasing a new email list will significantly increase the size of your B2B marketing audience. These fresh, cold contacts can be moved to the appropriate funnels as they transform into warm opt-in leads. Warm leads can be nurtured by marketing, while leads that have already been warmed up are handled by sales.

Enhances Your Return On Investment (ROI)

When you purchase email lists from a reliable supplier, you’ll get a properly verified list of contacts that are highly receptive to your marketing emails and messages. As a result, you’ll spend less time and money in marketing to people who aren’t interested in your goods or services.

Frees Up The Resources

Manually building an email list of business contacts takes time and is not an effective use of your team’s resources. Purchased email lists give you a huge head start when it comes to lead generation. You’ll have more time and money to concentrate on closing new leads if you spend less time chasing down new leads.

Let’s See Few Tips on How To Use Your Email List Effectively

Have A Solid Business Plan

If you don’t have a plan or strategy in mind, buying an email list is pointless. Create specific forms and content that you want your target audience to see and respond to.

Attract Your Audience

Give your audience a reason to anticipate your next step. This may be in the form of free trials, coupons, or even freebies. Everyone enjoys receiving free gifts! If you do this, the numbers will skyrocket.

Start Things With Ease

This is the part that most of the advertisers miss. They become too enthusiastic or eager and begin bombarding their future clients with plenty of emails. People despise being bugged or under strain! Allow them to breathe. Maintain a consistent email list schedule and keep adding benefits while preserving the content’s consistency.

Conclusion

Buying an email list is one of the most efficient and effective ways to extend your reach. It is not only a great way to expand your reach, but also it will fill your sales funnel and take your business to the next level. Businesses will get their email marketing messages in front of their ideal audience using tailored, deliverable email lists and the right email marketing strategy. It doesn’t matter how great your new product is or how wonderful your service could be if you don’t market to the right people. That’s why LogiChannel provides you with a wide range of targeted email marketing lists based on your business-specific needs.

10 Proven B2B Sales Strategies for Building A Better Sales Pipeline

April 21, 2021

by Mark Henry B2B Marketing

They say “Change is the only thing which never changes”. It is applicable to sales.B2B sales also changed over the years. Visualizing the B2B sales funnel is a baseline for growing any business. Hence it is a proven method that sales pipeline is a crucial role for any business to be successful. So what keeps you ahead of your competitor is consistent review meetings &follows up on leads in sales pipelines. And the advent of the internet connected us digitally led to sales teams being more data-driven.

So what is Sales Pipeline?

A sales pipeline gives virtual representation or a simplified structure of potential buyers at every stage of the buying prospect in the sales process. The sales pipeline is often divided into various stages of a company’s sales process as shown in the above figure. This depicts the movement of customers at each stage of the sales process & gives clear clarity on how the prospect is qualified. This virtual presentation gives sales person crystal clear idea to analyze where money, deals & other efforts are available with respect to prospects. More importantly, sales managers can dwell on data to understand how well their sales process is working & keeping track of their progress to get maximum ROI.

Here are few things which need to be considered to build your own sales pipeline

Getting the list of prospect buyers
Progress on your sales process
Revenue targets

Getting the list of prospects:

The first & foremost thing is getting a potential list of buyers who want to buy from you. This list should be detailed & it should be able to give complete details. This stage holds active information such as names, contact information, company, position, communication channel & more who can get in touch with you & liked to be interested in your product or services. So when you have all the basic details you can try to establish a business conversation & establish a sales pipeline that helps reps to keep track of their progress.

Sales Process:

A Sales Process is the complete guide that is clear & structured to exactly guide you on what activities are required to close a deal. When you have a well-established sales process, reps can easily win deals with formulating procedures & policies.

Revenue Targets:

Your sales pipeline is a tool to meet your revenue goals which allow you to design a successful pipeline to fulfill your business goals. This will help you to ensure how many deals are required to make your objective? How many of your leads come into the final stages of the pipeline & how many deals are getting closed & more.

What are the benefits of having a Sales Pipeline?

Easily track all your leads
Predictive revenue
Establishing integrated & marketing strategy
Ensuring Systematic growth
Helps you to monitor teams progress
Improves total sales volume & revenue
Gives a more accurate forecast

Why Sales Pipeline is important?

Sales pipeline plays a crucial role in identifying & closing potential deals well suited for your company in aligning with your objective. This is directly proportional to effective management of leads & improving growth. Additionally, companies that have a well-defined sales process evaluate & improve the process. With the focused allocation of available resources, you can connect with prospects at each sales pipeline & take a further step closer to create a closed-won opportunity. It paves the way to examine your sales strategy planned for the whole year.

In general, the sales pipeline can be divided into different levels, such as Top funnels, middle funnels& Bottom funnels. The top of the funnel is considered as the initial phase of nurturing which consists of blog contents, Infographics & more. Middle of the funnel considered as post initial phase of nurturing which consist of research reports, case studies, podcast & more. The bottom of the funnel is considered as the final phase of nurturing which is used to convert leads from the opportunity to the close phase.

Establish an effective B2B sales pipeline for the best outcome:

Building a strong foundation:

Having a good selling base is essential for any B2B sales. This comprises of 3 P’s Product, Person & Pitch.

You must be well known to tackle all questions & answers relating to your product & services with full confidence. This enables you to establish a sales conversation with a prospective customer without any delay. Similarly, a good salesperson knows in & out about your product. This helps them to connect with the right prospect in an efficient manner through the direct pitch.

Determine your Sales pipeline Stages:

Any company would love to bombard your sales pipeline with fresh contacts. This complete sales process goes through various processes in deciding buying decisions. And this also differs from company to company. Based on your company goals & objectives this sales pipeline keeps on growing.

Classify your prospects:

Improve the chances of conversions with the crucial segmentation of your prospects. Grouping of prospects can be based on several prospects such as demographics, Behavioral, Geographic & more.

Demographics segmentation allows you to group leads based on factors like age, gender, income & more

Behavioral segmentation classifies leads based on factors such as buying patterns, brand patterns & frequency.

Grouping leads based on the location where they live helps you to understand their values & preferences.

Approach your audience with a clear pitch:

As a salesperson, it is important to present, explore & appreciate specific components of the solution before approaching the target audience. With the help of additional technographic information, tools & technologies you can understand better & act accordingly.

Create a follow-up plan with Lead Scoring Metrics:

This may be quite hectic for many salespeople. But yes creating a perfect follow-up plan might be the topmost priority job of any business. Whenever half of the salesperson doesn’t follow up it may end up missing some opportunities to close a business deal. Always following up with a lead after the first approach is a good move. Being consistent touch tells them how you value them & it is the perfect way to get attention.

Prioritize leads by establishing best practices for scoring. Lead scoring can be one of the smart mechanisms to assign lead points based on key attributes. The calculated score will be evaluated based on various attributes is associated with the lead’s engagement ratio.

Develop a Lead Nurturing plan:

The ideal business will generate an enormous amount of leads & not necessary that all loads must be converted. If you approach them today, there is a high possibility for them to become your client. Hence this process must be well established across organizations to make sure every company has its own lead nurturing plan or process to grow up on the sales ladder. Being in touch with the leads will help you to build key business relationships.

Benefits of Lead nurturing plan:

High-quality leads are generated
Improves customer base
Reduces customer acquisition cost
It helps you to maintain & grow the relationship
Bring new sales opportunities

Identify & Track key metrics:

Metrics help you to get most of the information about prospects & track them to show significant growth over the period. Below are few metrics which can be used effectively to win the battle against any prospects with proper planning.

Average time spent on each stage of lead.
Cost per opportunity
The average return on Investment
Amount of deals closed
Lead conversion rate

Account-Based Marketing:

It is a proven myth that your prospect or lead can determine how good you are at sales. Instead of generating leads in every industry, you cater for. You can formulate an approach to pick account-based market tracking. This will fine-tune your sales strategies & generate good ROI in return. Account-based marketing helps to bind contact associated with that particular account in an effortless manner. This can be one of the key metrics in monitoring or establishing account & contact-based sales metrics.

Optimize your funnel:

In today’s fast-moving world, leads are exposed to a variety of content that differs from a landing page, blog post, social media clips, Infographics & more. Hence it is important to identify which buyer persona is really interested in your product or services. As the sales funnel narrows down it becomes easy for B2B marketers to provide better information about the prospect and their interests.

Refine your sales Process:

Ask yourself better questions to bring more sales than you’ve ever dreamed of. First, you need to evaluate your current process & find out which channel will produce quality leads for you. Take a close look at successful deals that have been closed so far. And analyze how they are different from each other. And the internet has made it incredibly easy for everyone to build their personal brand & engage with their peers & prospects through insightful content.

Use LinkedIn for prospecting:

LinkedIn is one of the well-established platforms to connect with prospects across the globe. It can be used as one of the excellent resources for networking & research. This can be used efficiently to identify prospects based on company, location, industry & more. Alternately, it can be one platform specifically to engage with thought leaders in the industries that are looking for your product or services.

Conclusion:

The heart of any sales cycle is the sales pipeline. This helps any sales team in starting the sales process, monitoring, managing the flow to check if the process is moving in the right direction. This guide from Logichannel will help you in building the sales pipeline which can be used to start your sales cycle & manage it effectively. Build a strong pipeline to jump-start the top of the funnel & close deals effectively. Logichannel always delivers unique cost-effective strategies & ideas when it comes to building effective B2B sales strategies.

7 Email Marketing Tips to Supercharge Your B2B Sales in 2021

April 8, 2021

by Mark Henry B2B Marketing

If your company focuses on B2B sales and you haven’t used email as a marketing tool yet, you’re missing out on a lot of opportunities. According to the statistics, the number of email users is rapidly increasing, with over 4.2 billion email users anticipated by the end of 2022. Regardless of technological advancements, email remains one of the preferred channels for business communication. In addition, email marketing is one of the most successful B2B sales strategies for reaching out to potential customers, improving your collaboration with them, and convincing them to choose your brand over others.

According to MC Kinsey, email is 40 times more effective at acquiring new customers than Facebook or Twitter as shown in the following figure.

With endless strategies available in the market to support you with lead generation and sales, why most businesses prefer emails over other marketing strategies? Here’s the answer:

Email marketing is effective for businesses of all sizes.
Emails are a quick, easy, and convenient way to establish a personal connection.
Remember that not all of your customers are on social media, therefore email is the perfect way to communicate with them.

In this article, we’re going to provide 7 effective email marketing strategies which can supercharge your sales in 2021:

Start With a Compelling Subject Line

The subject line is the most important part of your email campaign. When it comes to increasing b2b sales and revenue, you need to launch effective email programs with attractive subject lines. According to the Optinmonster report, 47% of email recipients open the mail based on the subject line only. This shows that subject lines are extremely crucial for your email marketing campaign’s success.

Furthermore, email subject lines must be attention-grabbing. In fact, email subject lines comprising six to ten words have the highest open rate. Another statistic that works in your favor is that subject lines that convey a sense of urgency or exclusivity have a 22 percent higher open rate.

Pay Attention to Email Header

Email Header is the most important visual aspect of your email campaign. If you want to increase your B2B sales, you need suitable content that aligns with your target audience and grabs the attention of your email recipients.

Considering the average office worker receives 121 emails every day, you just have a few seconds to capture their attention. This means you must send a clear message right from the header section, which is the first thing your recipients can see when they open your email.

Email Personalization

Email Personalization is a great tactic to generate amazing benefits on your email campaigns. According to Invesp, personalized emails have 29% higher open rates and 41% higher unique click rates than non-personalized mailings. The benefits are much more extensive.

According to an Epson survey, 80 percent of consumers are more likely to buy from a business that offers a customized experience. Here are some benefits of email personalization:

Increase in open rates.
Higher email click-through rates
Increase in customer satisfaction
Increase in sales and ROI
Decrease in unsubscribe rate
Increase in website traffic

Send Mobile-Friendly Emails

Consider sending an email that is visually appealing. However, when you open it on your phone, the images are missing and the interface is unpleasant. As a result, your subscribers are unable to communicate with you. This situation could hinder the success of your campaign.

According to recent surveys, 80% of Internet users use mobile phones, and this percentage is expected to rise in the coming years. As a consequence, a mobile-friendly design should always be included in your email marketing strategy. Always send high-quality emails, regardless of where your subscribers check their email.

Here are some quick design tips that will help you send mobile-optimized emails.

Create single-column mails
Keep important text in the center
Have an easy-to-tap CTA button
Use big fonts
Display small images

Segment Your Customers List

Customer segmentation functions in the same way for both B2C and B2B email marketers. Since you don’t want to send the same message to everyone on your email list, you segment your subscribers into groups. As a result, you’ll be able to send more tailored, relevant email campaigns. The types of segments you build in your B2B email marketing strategy may be a little different. This could include variations in job roles within the same organization (for example, accountant vs. CFO), as well as the company size, market, and budget of the company.

“According to Lyris’s Annual Email Optimizer Report, businesses that use customer segmentation experienced 24% higher sales.”

Segmenting your email lists by reader demographics makes it easier to develop a message that genuinely resonates with your readers’ needs and interests while enhancing their probability of taking up an offer, communicating with you, or even forwarding it on to other potential clients.

Apply Email Marketing Automation

Email marketing automation is a proven way to boost sales. Not only will it make your business more effective, but it will also boost email performance and return on investment. Through an automated email campaign, you can optimize when your emails are sent and remarket to either site visitors or people who have previously purchased from you.

Furthermore, it enables b2b marketers to send out personalized messages to both prospects and customers on a schedule. With email marketing automation, create personalized experiences, tell stories, and invite conversations in a way that is scalable and relevant. To get started with email marketing automation, you can use free email marketing tools such as HubSpot, Sendinblue, Omnisend, Mailchimp, and many more.

Include Right CTAs

CTAs are key components of any effective email marketing strategy. CTAs bridge the gap between the brand’s and consumers’ perceptions. Including right, Call-To-Actions ensures the growth of web traffic while enhancing the customer experience. This ultimately increases the conversion rates and profits. CTAs are useful in email marketing for three reasons.

You can use various CTA buttons as shown in the below figure:

If you do not have a CTA button attached to your email, the readers who want to subscribe, purchase or download the resources from your brand will feel lost and misguided.

Wrapping Up

If you’re targeting individual consumers or company customers, email marketing has proven to be an effective marketing technique over the years. To generate B2B sales, you can rely on email marketing. However, email marketing isn’t hard, but it does require a solid plan. To increase and supercharge your b2b sales and revenue, employ the above-mentioned email marketing best practices and use those tips to create an effective sales strategy.

How Effectively You Can Use Data To Personalize Your B2B Marketing Campaigns

March 30, 2021

by Mark Henry B2B Marketing

In recent years, the growing adoption of smartphones and AI, combined with the digital evolution, has resulted in a significant increase in data collection, storage, and use. One of the most successful ways to achieve your marketing strategy goals is to use accurate and validated data. However, some advertisers are still unaware of the value and strategies of using reliable data in their promotions.

According to 64% of marketing executives, data-driven marketing strategies are essential. When it comes to email marketing, paid search campaigns, retargeting, social media advertising, or other multi-channel marketing, data can be your most valuable asset to achieve your marketing success. It provides you with an overview of your prospect’s purchasing habits, behaviors, interactions, thoughts, desires, and motives.

It’s no more surprising that the need for more personalized and data-driven marketing is growing by the day. With so many new marketing outlets constantly bombarding us, brands are constantly under pressure to attract new consumers while retaining existing ones. Due to this, the need for more personalized messaging is becoming important. Hence, marketers must need personalized data to communicate profoundly and directly with consumers at every stage of the sales funnel.

What is Personalization?

Personalization is creating a buzz around the world of advertising and marketing. It is the process of tailoring an experience or communication to a person based on the information obtained from an organization. Companies can customize experiences or messages based on the information they gather about prospects and clients. According to the Optinmonster report, 90% of the b2b marketers believe personalization is the future, 48% of customers spend more when their experience is personalized and 74% of people hate being shown irrelevant content. Here, in the below-mentioned image – you can view facts about personalization.

When it comes to personalized email marketing, sending emails that are relevant to your recipient is the top-most priority. However, there’s a lot more that goes into every personalized, targeted email you send. Personalization of your emails can only be as precise or reliable as your data allows. Hence, it is essential to have personalized data while sending any type of marketing campaign.

What is Personalized Data?

Personalized data is what we cannot found in traditional phone directories, company websites or any LinkedIn records. It is the set of specific and customized contact data records which help you to direct your message precisely to key decision-makers in target companies.

Getting access to the customized and personalized data is the new competitive advantage that enables organizations to think strategically about planning, prioritizing, prospecting, and permeating the organizations.

Types Of Data Used For Personalization

Contextual data

Contextual information includes the information about the device and browser used by the individual. Along with this, it also includes the shopper’s location, weather, date, and time of opening an email or visiting a website. All these data fields offer opportunities to determine which content is presented to the shopper on each channel.

Demographic data

Demographic data is the most basic form of personalization data to collect. This is usually static data that can be used to segment and target large groups of people over a longer period of time. Having access to demographic information such as gender, city, country, and age can help you to launch segmented campaigns.

Behavioral data

Behavioral and transactional data can help you gain a better understanding of a customer’s needs and behaviors. Behavioral data, such as browsing data, abandoned cart data, content consumed, search keywords, or visitor frequency, as well as transactional data and purchase history, may provide insights.

Let’s See How We Can Use Data To Build Personalized Marketing Strategies:

Capture Complete Data

You may say that you’re collecting data, but the question is – Are you collecting every piece of data? Today’s brands have access to more consumer data than ever before, and they can use the data to learn more about their consumers.

However, recent studies show that – when it comes to data collection, most marketers hold to the basics such as email, name, location, and demographics—while overlooking the most advanced metrics like lifestyle, online transactions and habits, and social cues. When you’re leaving out so many pieces of the puzzle, it’s clear that you won’t see the whole picture. As such, brands must monitor every single customer interaction through all inbound, outbound, digital, offline, and real-time platforms to know more about customers.

Don’t Overlook Social Data

When it comes to developing a loyal customer base, nothing beats one-on-one targeting. However, individual targeting requires a thorough insight into consumer preferences and buying patterns. For that, you can use Social cues and signals other than traditional sources such as email, demographics, and purchase reports. Tweets, comments, and follows are real-time social data that show a lot about a customer’s preferences, buying plans, and what brand attributes they like and don’t like.

For example, if your company sells mountain bikes, you might monitor activities like tweeting, liking, following, or commenting about mountain biking to determine which audience segment is most likely to convert. If you got to know about your targeted set of audiences, you could personalize your campaign for those who are genuinely interested in your specific product.

Practice Segmentation

Your job isn’t done until you’ve identified your core customers. For more precise targeting, segment the audience into smaller groups. How do you do it? Searching through the available data to identify discernible patterns in actions or user interaction across all touchpoints is one way to do this. Later, divide your audience into segmented groups, based on the type of pattern they represent. This process will help you to personalize your b2b marketing efforts in a more effective manner.

Benefits of Personalization in B2B Marketing

Increased Conversions

With personalization in marketing, you can see a significant increase in conversions and sales. According to the recent surveys, segmented and personalized emails generate 58% of all revenue.

Improved Brand Loyalty

When customers provide information and data, they expect to be treated as unique individuals with their specific preferences. Hence, most businesses are dedicated their time and resources to implement successful personalized marketing strategies to enhance brand loyalty and customer satisfaction.

Improved Targeting

Whether you are trying to reach a set audience in a specific location or a certain age group of individuals, your brand can leverage personalized marketing. This helps you to connect them in a way you haven’t before, without sacrificing your existing customer relationships in other groups.

Bottom Line

Smart handling of data can help brands in achieving higher customer satisfaction. Personalization can help brands to build new relationships with customers, and entice them to stay longer. To get the most out of personalized marketing activities, marketers need to implement a solid data management strategy. In today’s business world, most of the customers are expecting a unique and personal experience, now it’s up to the brands how better they use personalized data in their b2b marketing to generate and nurture the leads.

LogiChannel: A specialized Data Vendor For All Your Personalized Data Solutions

LogiChannel realized that companies need this personalized data to stay ahead of the competition. That’s why we build custom lists to deliver personalized information. We have extraction tools and teams to collect data individually for every project.

Gathering personalized data has always been critical to success — we at LogiChannel have just figured out how to do it more efficiently.

How B2B Database Can Boost Your Sales

February 1, 2021

by Mark Henry B2B Marketing

The Internet age has redefined B2B sales. Are you a B2B marketer who wants to boost leads from your contacts & contacts? Then you should leverage the available information to drive growth without just storing information. A perfect B2B database can help you achieve your business goals & stay ahead of your competitors in the fast-moving internet era. We understand that over every marketing & sales strategy, there is a strong communication database. Having the right foundation matters as it is important to have a knowledgeable database for your marketing goals. So having a well-researched B2B communication database helps to improve revenue & boost sales. It also improves the marketing campaigns to ensure you connect with the right prospect to promote your products & services. There are several factors involved in making effective B2B database solution. Keen to know what makes your database unique? Then here are a few tips which make your B2B database effective & complete for any B2B campaign.

A B2B database must be easy to use & able to present your key criteria perfectly to select records as per business needs.
Always make sure you make a database that can accommodate all your business needs & appropriate data at the required time.
Never combine two different databases with different or the same set of information. Instead, pick a system which perfectly matches your marketing goals.
Try to keep track of changes & alerts that adhere to the process without doing a manual update. A B2B database must be capable of handling all changes in process & able to update users based on key metrics.
Your B2B database must hold information related to account data, firmographic data, technographic data & contact data.

Let’s See Types of Data That You Need In Your B2B Database

Setting Up Account Data

Set up high-value accounts to deal with ideal customers & prospect well suited for your business. Account data include details like company name, number of employees, key decision-makers, recent hiring, funding source, web traffic, and social media accounts. These are a few examples of key attributes which can determine the readiness of the products & services before proceeding for any business deals.

Firmographic Data

Firmographic data contain important details that help marketers to categorize company account in a well-segmented & suitable manner. They also provide you statistics on firms such as industry sector, size of the staff, revenue, purchasing periods & more that helps you to understand the business & current trends in the market. Firmographic data includes details such as company size, industry, employee size, office location, SIC code & Zipcode. These firmographic attributes help to gain business insights, strategies your marketing activities & optimize it to understand the current trends in the market.

Contact Data:

There are several key items, which enables B2B marketers to connect with key executives who make a decision when it comes to business & campaign. It includes key details such as contact name, job title, email address, direct dial numbers, fax & more.

Technographic Data

Technographic data is a combination of technology & demographics information that describes the use of technology solution, their adoption rate irrespective of potential challenges in the organization. If we put simply, it is the practical application of information about technology stack used by the prospective customer. A survey by Forbes shows 88% of marketers use data obtained from third parties to enhance their understanding of each customer. There are 3 board ways to collect technographic data which includes surveys, web scrapping & third party purchasing. Surveys & web scrapping can be quite challenging as it requires lots of process & approvals before collecting the required data. Logichannel is leading B2B database service providers with access to more robust & reliable datasets highly recommended for your business. It is as simple as that the more you understand your client & you market them with the right products. B2B database can help marketers understand the goods & services perfectly crafted to meet the changing business needs. Moreover, the quality of your database has a direct influence on your B2B success. Definitely, you’ll miss out all possibilities to connect with customers when your B2B databases are not up to the standard.

Good source of leads:

Do some potential research on the industry you want to explore & decide your target audience. Based on your target customers you can build your lead list. We would suggest your company’s internal marketing database plays a key role in planning future B2B campaigns.

Categorize your prospects:

Maximize your marketing efforts by collaborating with the right prospects at the right time. And you can also identify more profitable leads based on the establishing business relationship with them. This helps in understanding & spending of most marketing efforts to understand similar prospects & work accordingly. You can also segment your prospects into different subcategories in the hierarchy to create more targeted leads & connect with leads highly interested in your products & services.

Maintain healthy sales cycle:

By categorizing your high-quality prospects you can reduce your time generating leads & focus more on sales graph. No more third-party intervention as your prospect database holds complete information to target leads in a hassle-free manner.

Bottom Line

There are various actionable benefits of B2B database which can significantly improve your conversion outcome. With accurate data about the company & their technology stacks, you improve details segmentation which ensures B2B salesperson can identify & define granular customer segments based on the current trends & use effectively. Any good business knows that understanding customer & their requirement is critical. Hence, Logichannel has a team of experts who often work around the clock to capture different interest & problems faced by prospects while enhancing the specificity of the B2B database. Grow your Business with accurate & reliable B2B database built by the Logichannel team since we make this process easy, simple & provides all must include details. Partner with us for all B2B email database services & exponentially improve your sales in less time. Get a bigger impact by using relevant data which can determine your long term success.

B2B Data Provider: How to Choose The Right One For Your Business!

January 15, 2021

by Mark Henry B2B Marketing

In most of the businesses, data is at the core of sales and marketing function today. This means the performance of sales and marketing campaigns depend significantly on data quality. Whether it is email marketing or direct marketing, B2B contact data is the backbone of any outreach campaign. In recent researches, it was found that 50% of sales and marketing representatives feel – they spend too much time in finding the right contact information. Hence, choosing the right B2B contact data provider can take on your hard work and efforts for collating the right b2b contact data while allowing your team to focus on reaching out to customers and closing the deals.

Although, you may come across various B2B database providers while you’re on the search for companies that are providing b2b contact data. But, choosing the right B2B contact database provider company can make all the difference. Hence, to make your job easier, we have laid out the following steps that will help you select the right b2b data provider for your organization.

Understand Your B2B Data Requirements

While choosing the b2b data provider, you must have a clear understanding of your data requirement that aligns with your lead generation process. For example, if you are looking for an industry-specific or location-specific b2b database then provide those details to the b2b contact data provider to get access to the most accurate and relevant database.

Define Your Lead Generation Process

Before opting a b2b database provider, first, you must understand your lead generation process and requirement. Also, it is essential to calculate the number of leads your team can manage effectively. Elsewhere, purchasing a massive database is not sufficient if your sales and marketing representatives are not ready to utilize it to its full potential.

Check for Data Accuracy

Before you opt for a b2b data vendor, it is highly recommended to check for the data accuracy. Otherwise, the unfiltered data generated from unreliable sources leads to reduced sales and ROI. Hence, it is advised to research the b2b data provider companies that are providing the best quality data from credible sources.

In addition to that, make sure to partner with a company that updates its b2b contact database regularly to maintain utmost accuracy. Most vendors refresh account and contact data on monthly basis. A lot can change in that timeframe. Hence, select a b2b database provider who uses the new AI technologies to keep pace with such rapid development and maintains accurate data.

Look for Customized Data Provider

Before picking up any data provider, make sure it gives you the option of a customized database. Do in-depth research on the type of customization choices it provides. Make sure you choose a company that recognizes the needs of your business and offers solutions that go hand in hand with your sales and marketing objectives.

For example:

Does the b2b database provider company offer geo-targeted database?
Does it provide a database following the SIC and NAICS codes?
Does it customize database according to the name, size and industry?
Does it provide details like job title, company’s revenue, technology tracking, and more?

Define Your KPIs

If you will have well-defined KPIs (Key Performance Indicators) right from the starting itself, then you will be able to easily measure your ROI and evaluate whether the database marketing services are proving to be beneficial for your business or not.

Defining the KPIs for ROI calculation would help stakeholders use data efficiently and achieve a proper rate of utilization. But you will have to start working backwards in order to identify KPIs and start from the number of leads you need to accomplish your company objective.

Check for total addressable market availability

The total addressable market (TAM) refers to the amount of ROI that you can obtain by offering what you are selling to the people. The most common term used for TAM is available to the market.

It is important to verify Total Addressable Market availability because you would never want to deal with 7-8 data providers to cover the entire TAM of your marketing campaign. Sales are simply a game of numbers. It’s a complete loss for you if you make 100-200 calls every day or send 500 emails on a regular basis and receive just 10-20 commitments.

Ask For Sample Records

When purchasing data, the first rule is to never take the word of a vendor for the records’ quality and completeness. By requesting a collection of sample records, decide the facts for yourself. Ask the vendor for data from businesses you already know well and get insights – this will allow you to verify whether the information is accurate and avoid a vendor from giving you a non-representative subset of their data.

Reseller or Originator

Is the data provider you are working with building their data or purchasing it from someone else and re-marketing it? Working with a reseller makes sense in certain ways since they add value beyond the underlying data itself. But they are just intermediaries, in far too many situations, who raise costs. To decide whether you are partnering with the right b2b data provider for your needs, check how they are compiling your data.

Check Pricing Options

Cost is an important element that needs to be viewed while choosing any b2b database provider company. But most of the b2b marketers focus only on ROI and miss the relative value while choosing an organization. However, this can lead to costing chaos for many companies. Therefore, select a b2b data vendor whose pricing options are competitive enough in accordance to the datasets they offered.

Check After-Sales Support

While choosing the best b2b data provider company, you must also ask for the robust after-sales support. With b2b database providers, you can better verify that the database they offer is reliable. And at the same time, your data provider is ready to take control of that data and ready to replace it with new data if any information is outdated or not accurate. It is therefore highly advisable to review robust after-sales service when selecting the best company for b2b data providers.

Wrapping Up

Finding out the right b2b data solutions provider is not an easy job. But, choosing an efficient data partner can complement your marketing campaigns with huge success. At the same time, one wrong step can cost your business goals terribly. But, the above ways can help you do it with ease.

Working with good b2b data provider companies is crucial in the modern era and for this have to dedicate both the time and effort. Even if you are already working with a data provider company, still you can use the above-mentioned qualifiers to evaluate a B2B data provider offering quality services as well.

How to Increase Click-Through Rate for Your Email Campaigns

January 6, 2021

by Mark Henry Email Marketing

Image Source: emarketeer.com One of the easiest and most reliable ways to communicate with your current and prospective customers is via email. Regardless of industry, you can catch the reader’s attention by sending targeted email campaigns. In recent surveys, it was found that more than 70% of consumers prefer to communicate through this channel with companies and brands. Therefore, it is essential to create effective actions to increase your email marketing CTR (click-through rate). Although there are many metrics that can determine email campaigns performance as shown below, but Click-Through-Rate is one of the priority metrics, one should focus on!

Image Source: Ascend2 and Research Partners Before we talk about how to improve CTR, first it’s important to know about CTR in brief. What is CTR and How it is Calculated? Click-Through Rate (CTR) is one of the most powerful metrics to measure the effectiveness of your email marketing campaigns. This implies that the higher your click-through rate is, higher is the chances for conversion. Let’s see how to calculate CTR:

Image Source: Snov.io The click-through rate is the percentage of readers who clicked on a link in an email – which you have sent to them. In general, click-through rates vary by industry as shown in below figure .

Image Source: Hubspot When you ask any email marketer for the metrics they track, CTR is likely to be one of their first answers. Therefore, compared to other email metrics, click-through rate can help you evaluate how readers are responding to your email newsletters. Having a Click-Through-Rate that’s higher than 2% to 3% means readers are heavily engaging with the content you send out through emails. On the other hand, having a CTR that’s lower than industry benchmarks is a sign that some changes are necessary to do if you want to draw much from your email marketing campaigns. Note: Always focus on industry benchmarks while calculating your email metrics. If you are looking to increase your CTR, regardless of where you are with it, here are some tips for producing amazing emails that will increase the Click-Through Rate. Pay Attention to Brand Consistency Brand consistency is one of the top-most priority things that you need to ensure while sending email campaigns. With the right usage of brand tone, keywords, and addressing the right prospects, you can increase your email marketing campaign’s click-through rate. As every brand has an individual personality, it’s essential for you to keep it as much relatable as possible with the audience you target. Hence, make your blogs, social media posts, newsletters, and emails look consistent with your brand and website. With this way, you’ll make sure your clients can easily identify your brand. Proper Email Formatting Another essential factor that can help you to boost the email click-through rate is setting the proper format and layout for your emails. Most of the times, prospects won’t read your emails – if they find it difficult to read on their respective devices. Therefore, we suggest the following ways to fix it:

Use mobile-friendly formats for your emails to improve your CTR. As the number of people viewing your emails on mobile is higher than on desktop computers, so it is essential to optimize your emails that fits to the mobile screen.
Don’t hide key information in images. It can damage your email accessibility if they are blocked by default. Also, at some instances your targeted prospect may miss vital data and will not click on your email.

Include a Clear Call-to-Action (CTA) Your email needs to describe your readers what to do, whether that’s donating to a cause, sharing a campaign, or signing up for the event. Here are some tips to ensure your CTA is clear and effective:

Keep the content brief and actionable (For Example Use “Donate now” or “Sign up” options).
Include the CTA above the fold means near to the top of the email, so it’s one of the first things readers can see when they’re searching for vital information in your email.
For suppose, if you’re sending a longer email, you can include another CTA again toward the end.
Also, make sure the link you include in your CTA is visible and eye-popping.

Include Social Sharing Options In recent times, social sharing has become a prominent feature which must be included in your promotional emails. You can witness an increase of 30% click-through-rate for your emails by simply including the social sharing option. The integration of social media with your email marketing strategy improves the engagement rate of your emails and gives more clicks. In addition, it also allows social media subscribers to engage with your brand. Segment and Personalize Are you sending the same email campaign to everyone on your email list? Well, if you do that, we advise you to stop right away. As a marketer, you should understand that all the customers are not interested in all of your messages. Hence, you must segment your email list based on the audience purchase history and their interests. This makes segmentation as one of the essential elements that help increase your email click-through-rate. When it comes to improving click-through-rate using personalized emails, all you need to do is focus on attractive subject lines and email body included with your client’s names. Also, you can use the information existing in your email list such as age, gender, location and more to personalize your email campaigns in more effective manner. Here, you can see how personalized and segmented emails can deliver good results:

mage Source: Instapage.com With more data available in your database, personalization and segmentation will automatically become easier and improves your email marketing click-through rate. Resend Your Emails In some circumstances, customers may not open your email. For those you can send the same email campaign again. This works well, if you can separate the audience who didn’t click the link from those that didn’t open your email at the first sight. For that, you can use various email marketing automation tools to create an email drip campaign and control its overall workflow by yourself. This process can save your time from the burden of paperwork and automates the personalized sequence of emails you want to send to a mass audience. Wrapping Up While there are several ways to improve click-through rates for your email marketing, the best thing to note is that emails are simply a valuable tool for maintaining relationships with your subscribers. The better you anticipate their requirements and integrate ideas into your posts, the more likely they are willing to click on your emails.

Best Examples of Email Signatures That Drive Conversions

December 3, 2020

by Mark Henry Email Marketing

Source: Digital.com When it comes to email marketing, there are lot many things that come into mind including monthly customer newsletters, daily blog RSS feeds, email campaigns and more. But one thing you probably didn’t think of is employee email signatures. Do you use an email for your business? If so, then you might know about email signatures. However, most people don’t seem to put much value to it. But what if an email signature can become your one of the most significant marketing channels. Yes, you read that right, email signatures will become your primary channel of marketing and give your company a new ability to boost your business. But only if you know how to do it properly. Here in this blog post, we’ll show you how to make a professional business email signature that can become a new useful tool for your business success. But before we start, let’s discuss briefly Email Signature. What is an Email Signature and Why is it Necessary? Email Signature is a short text which is normally placed at the end of an email. It provides basic information about the person who sent an email to the recipient. In their email signature, people can add anything they believe to be important – including their full name, the company name they work for, designation, contact details, photo or company logo, and more. Basically, your email signature is your business card in digital form. At some instances, you may think – why do I need to create an email signature? Here are quite a few good reasons why you need it:

With an email signature, people can easily and quickly identify your contact information.
Adding your company name in the email signature can give the recipient a chance to find your company and product before getting back to you.
Also, it allows people to contact you if your message was forwarded from your business partners.
Furthermore, an email signature helps you to drive traffic to your company website and social profiles also.

Here, in this picture, you can see all the benefits that can revolve around Email Signatures.

Source: Uppers Email Tips for Creating an Email Signature For most of the marketers and business owners, creating an email signature seems like a pretty and simple task. But, choosing the right email signature is much more important than you might think. Also, the signature which you choose must be readable, relevant, and elegant. To achieve this, you need to follow a few simple guidelines that are mentioned below:

Do Keep it Short and Simple

Providing all the necessary information about you and your company is the basic aim of creating an email signature. But limiting all your info between 5-7 lines can make all the difference.

Do Customize Based on Your Designation

To keep your email signature more specific, you can customize it by adding your designation in the company which you work for.

Do Include Social Media Icons

Including social media, icons will drive traffic to your website and help set up additional contact channels with your prospect.

To Add a Call-To-Action

Including a CTA in your email signature can push the recipients to follow a link and read more about your company or offers you provided.

Do Make It Mobile -Friendly

When creating an email signature, make sure everything included in your contact information is displayed correctly including each link and icon.

Do Check For Spelling Mistakes

Misspellings in an email might come while framing out the content, but mistakes in a signature show it as unprofessional. Hence, check for spelling mistakes while creating an email signature.

Do A/B testing

If you have the time and you believe email signature can drive more conversions, why not to go for A/B testing on it? This is especially applicable for sales representatives.

Don’t Use Multiple Colors and Fonts

Great email signatures are always simple, reserved, and easy-to-read. Hence, avoid using multiple colours and fonts in your signature as it may disturb the reader’s attention.

Don’t Use Multiple Images

Just like with fonts and colours, keep your email signature simple with one or two images. Instead of using multiple photos, it is suggested that use only one image in your signature – a professional photo or your company logo. Here are some of the best examples of email signatures done by top brands to drive conversions. Choose one from them and create a suitable version that aligns with your company. Drive Website Traffic Promoting existing content in your email signature can drive more traffic for your website and improves social shares. If you’ve got the right landing page set up with an email newsletter signup form, it could drive more subscriptions also. From a high-converting case study to an infographic that went viral on Twitter and other social sites, choose content that actually grabs the readers’ attention. For that, coordinate with your content team and review conversion data in Google Analytics to discover which content performs especially well for your business. Then link that in your email signature. Note: Don’t just include “Read our latest blog/whitepaper/ebook!” instead of that, hyperlink intriguing anchor text that compels the reader to click, as Yesware does in this example below:

Email signatures with call-to-action example

Image Source: Yesware Alternately, you might use a graphic to advertise the content, as shown in the following example from HubSpot:

Email signatures with call-to-action example

Image Source: HubSpot Increase Your Following Want to grow your social media following? Here, you have got some options. Initially, you should link your main social media channels in your email signature as most of the people like to follow brands they work with and buy from. Instead of including long URLs, you can link using small icons to your social media channels. Note that, all icons must be precise, instantly recognizable, and simply less exhausting to look at, as demonstrated in the following example from Mailbird.

Example for Email Signature with Social Media Icons

Image Source: Mailbird If you desperately want follows in your social media profile, you could take a more aggressive route like Limehouse Creative did as shown in the below image. Although there’s a lot of information in their email signature, your eye is immediately drawn to the graphic, right? If social follows are most important to your marketing strategy, this is a great option to choose for your company too.

Example of Email Signature for Social Follows

Image Source: SmallBusinessSense Generate Leads When it comes to requesting for demos, your email signature is a perfect opportunity for your sales team to generate leads. Hence, you can include CTAs like “Request a demo” link in your email signature to make it easy for leads to connect with the sales representatives.

Example of Email signatures for sales representatives with a call to action

Image Source: Yesware Turn Leads into Customers Once you’ve got a thread going with a lead, the goal is to push them further down to the sales funnel. From our first tip, you could take a cue and link the signatures of your salespeople to your top-performing case study. Or you might work with your CRM program to change your email signatures dynamically based on the status of a lead. The addition of a discount offer may be just the thing that wins them over for leads that unexpectedly went cold, or are just lollygagging. The banners from your display ads can also be reused. Here, you will see how the realtor of Holman Homes used discount deals in his signature. Email signatures Example for special offers

Image Source: WiseStamp Promote Upcoming Events Email signatures are perfect for promoting an upcoming event because it’s likely that the email will be read by recipients before the event takes place. When you embed an event-based banner after your email signature as shown in the below image, there’s a good chance to get promotions for your upcoming promotional events or summits. Email signature Example for promoting events

Image Source: HubSpot Conclusion With an email signature marketing strategy, it’s easy to increase the number of opportunities to reach your target readers. Hence, email signatures have become trending in creating a huge opportunity for your business growth. If you are not employing it, then you are losing some potential leads, sales, and customers. Using professionally designed, branded email signatures for your company can become one of your best business decisions. With this marketing channel, your business will always benefit and enjoy more brand awareness, leads, social media engagement and more other advantages.

Email Marketing Tips for Thanksgiving Day

November 23, 2020

by Mark Henry Email Marketing

Image Source: Knowagency.com Thanksgiving Day opens the door to the very unique and busy holiday season as 40 per cent of festive shopping happens during this weekend. At the same time, this holiday is all about giving thanks and spending time with family and friends. Hence, email marketers need to consider this fact and don’t limit your campaign to simple hot deals and special offers on this Thanksgiving Day. Along with providing discounts and special deals, as a marketer thinks of expressing gratitude in a more sophisticated way towards your loyal customers who supported your business during this Covid-19 global health crisis. As an email marketer, if you haven’t scheduled your thanksgiving email campaigns for the most lucrative days to come, don’t worry! Here are some email marketing tips that you should apply to take advantage of this biggest shopping season.

Design Appealing Email Templates

When it comes to sending Thanksgiving Email Campaigns, you don’t have to start from scratch – just focus on designing eye-popping email templates that grabs customers’ attention. Although your marketing campaign has not been devised well in advance and you do not have ample time to segment your clients, send customized messages and deals to your customers. If you are a small company with a limited customer base, you can send customized emails before Thanksgiving Day. According to some reports, half of the American people are informed about Thanksgiving Sales through emails. Sending emails only one day before the big day enables customers to consider your offer.

Provide Offers Along With Thank You Note

Sometimes, holiday sales can be accelerated by a simple email campaign offering a discount. To find clients who make major or regular transactions close to Thanksgiving, look over the sales data from the past few years. Furthermore, you can send Thank you notes to your customers and offer them various promotional discounts and gifts. You can consider these Thanksgiving Email Campaigns as an opportunity to invite your customers to your e-commerce websites to avail exciting offers. Sending thank you messages to your customers along with the promotional offers is actually an excellent way to show your gratitude towards them.

Add Interactive Elements in Your Email

During Thanksgiving week, customer’s inboxes fill with bunch of emails and discount offers. Due to the overflow of emails, most of the emails often remain the same and thus many stay unopened. If you want the email recipient to click on your email, then give them something new and something unique. Hence, it is highly recommended to add interactive elements like an animated GIF image or a video in your email to make it eye-popping and stunning. In addition to that, you can include visual storytelling in your email as this is one of the fastest ways to grab attention and gives your customers a reason to regularly check your emails.

Include Automation And Personalization

As this is clearly evident, Thanksgiving week is the busiest time possible in every way. This could be the perfect time to use marketing automation by automating a variety of your email campaigns, starting with deals and reminders from welcome emails. In addition to that, create customized communications and segment your emails as personalized emails offer 6x higher transaction rates.

Use Catchy Subject Lines

In general, the holiday seasons are meant to be crowded up the customer email inboxes with dozens of promotional deals and discount offers. Hence, it is essential to use catchy subject lines which are impactful and create first impression for readers. Also, the subject line must draw attention of the email recipients and enable them to open the particular email. Even if your offer is the best of all time, it doesn’t lead to anything if your email doesn’t open. The difference between making a sale and getting your email trashed is your subject line. Hence, offer them a sense of urgency that makes them want to open your email. For that, you can use phrases like “Limited Period Offer” or “Final Hours.” So, it is always recommended to use killer subject lines that stand out your emails from others.

Keep You Email Short And Simple

The primary step in having a successful Thanksgiving email marketing blast is getting your recipients to open your emails. For that, you need to write emails that are short, simple, and straight to the point instead of using lengthy paragraphs. To make your Thanksgiving email campaigns more effective- hold off the business part and send out your expression of gratitude first to make them feel valued. Don’t use large phrases that would overwhelm your readers. Alternatively, make it seem like you talk directly to them as their acquaintance or someone they can trust. Also, make sure that you write in a language that the viewer can understand in full-fledged manner.

Use Responsive Design

To get maximum open rates for your Thanksgiving email campaigns, make sure to use responsive designs for your emails. In recent researches, it was found that Mobile internet traffic accounts for 40.61% of all internet traffic. All this is due to more and more people use their mobile phones regularly to open their emails. Hence, this is the reason you should create your emails that can be viewed across multiple platforms including desktop computers, mobile phones, tablets and more. Furthermore, usage of responsive designs while crafting Thanksgiving email campaigns will give your emails a higher chance of being opened, read and possibly some prospects may convert into paying customers.

Bottom Line

The Thanksgiving season is the best time for you to attract more customers and increase your sales like never before. Although, time management can become a huge struggle with most of the holiday shoppers, but your marketing efforts matter the most to increase your sales. We have included many useful tips and tactics that will not only help your Thanksgiving season sales but also increase your brand’s reputation. By using our Thanksgiving email marketing tips, we’re sure that you’ll be on your way to create and send Thanksgiving emails that aligns with your subscribers.

B2B Email List

All posts by : Mark Henry

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How B2B Database Can Boost Your Sales

Let’s See Types of Data That You Need In Your B2B Database

Setting Up Account Data

Firmographic Data

Contact Data:

Technographic Data

Good source of leads:

Categorize your prospects:

Maintain healthy sales cycle:

Bottom Line

B2B Data Provider: How to Choose The Right One For Your Business!

How to Increase Click-Through Rate for Your Email Campaigns

Best Examples of Email Signatures That Drive Conversions

Email Marketing Tips for Thanksgiving Day

Design Appealing Email Templates

Provide Offers Along With Thank You Note

Add Interactive Elements in Your Email

Include Automation And Personalization

Use Catchy Subject Lines

Keep You Email Short And Simple

Use Responsive Design

Bottom Line

Company

Products

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