data Enrichment

How to Increase Click-Through Rate for Your Email Campaigns

by Email Marketing

Image Source: emarketeer.com

One of the easiest and most reliable ways to communicate with your current and prospective customers is via email. Regardless of industry, you can catch the reader’s attention by sending targeted email campaigns. In recent surveys, it was found that more than 70% of consumers prefer to communicate through this channel with companies and brands. Therefore, it is essential to create effective actions to increase your email marketing CTR (click-through rate).

Although there are many metrics that can determine email campaigns performance as shown below, but Click-Through-Rate is one of the priority metrics, one should focus on!

Image Source: Ascend2 and Research Partners

Before we talk about how to improve CTR, first it’s important to know about CTR in brief.

What is CTR and How it is Calculated?

Click-Through Rate (CTR) is one of the most powerful metrics to measure the effectiveness of your email marketing campaigns. This implies that the higher your click-through rate is, higher is the chances for conversion.

Let’s see how to calculate CTR:

Image Source: Snov.io

The click-through rate is the percentage of readers who clicked on a link in an email – which you have sent to them. In general, click-through rates vary by industry as shown in below figure

Image Source: Hubspot

When you ask any email marketer for the metrics they track, CTR is likely to be one of their first answers. Therefore, compared to other email metrics, click-through rate can help you evaluate how readers are responding to your email newsletters. Having a Click-Through-Rate that’s higher than 2% to 3% means readers are heavily engaging with the content you send out through emails. On the other hand, having a CTR that’s lower than industry benchmarks is a sign that some changes are necessary to do if you want to draw much from your email marketing campaigns.

Note: Always focus on industry benchmarks while calculating your email metrics. 

If you are looking to increase your CTR, regardless of where you are with it, here are some tips for producing amazing emails that will increase the Click-Through Rate.

Pay Attention to Brand Consistency

Brand consistency is one of the top-most priority things that you need to ensure while sending email campaigns. With the right usage of brand tone, keywords, and addressing the right prospects, you can increase your email marketing campaign’s click-through rate.

As every brand has an individual personality, it’s essential for you to keep it as much relatable as possible with the audience you target. Hence, make your blogs, social media posts, newsletters, and emails look consistent with your brand and website. With this way, you’ll make sure your clients can easily identify your brand.

Proper Email Formatting 

Another essential factor that can help you to boost the email click-through rate is setting the proper format and layout for your emails. Most of the times, prospects won’t read your emails – if they find it difficult to read on their respective devices. Therefore, we suggest the following ways to fix it:

  • Use mobile-friendly formats for your emails to improve your CTR. As the number of people viewing your emails on mobile is higher than on desktop computers, so it is essential to optimize your emails that fits to the mobile screen.
  • Don’t hide key information in images. It can damage your email accessibility if they are blocked by default. Also, at some instances your targeted prospect may miss vital data and will not click on your email.

Include a Clear Call-to-Action (CTA)

Your email needs to describe your readers what to do, whether that’s donating to a cause, sharing a campaign, or signing up for the event. Here are some tips to ensure your CTA is clear and effective:

  • Keep the content brief and actionable (For Example Use “Donate now” or “Sign up” options).
  • Include the CTA above the fold means near to the top of the email, so it’s one of the first things readers can see when they’re searching for vital information in your email.
  • For suppose, if you’re sending a longer email, you can include another CTA again toward the end.
  • Also, make sure the link you include in your CTA is visible and eye-popping.

Include Social Sharing Options

In recent times, social sharing has become a prominent feature which must be included in your promotional emails. You can witness an increase of 30% click-through-rate for your emails by simply including the social sharing option.

The integration of social media with your email marketing strategy improves the engagement rate of your emails and gives more clicks. In addition, it also allows social media subscribers to engage with your brand.

Segment and Personalize

Are you sending the same email campaign to everyone on your email list? Well, if you do that, we advise you to stop right away. As a marketer, you should understand that all the customers are not interested in all of your messages. Hence, you must segment your email list based on the audience purchase history and their interests. This makes segmentation as one of the essential elements that help increase your email click-through-rate.

When it comes to improving click-through-rate using personalized emails, all you need to do is focus on attractive subject lines and email body included with your client’s names. Also, you can use the information existing in your email list such as age, gender, location and more to personalize your email campaigns in more effective manner.

Here, you can see how personalized and segmented emails can deliver good results:

mage Source: Instapage.com

With more data available in your database, personalization and segmentation will automatically become easier and improves your email marketing click-through rate.

Resend Your Emails

In some circumstances, customers may not open your email. For those you can send the same email campaign again. This works well, if you can separate the audience who didn’t click the link from those that didn’t open your email at the first sight.

For that, you can use various email marketing automation tools to create an email drip campaign and control its overall workflow by yourself. This process can save your time from the burden of paperwork and automates the personalized sequence of emails you want to send to a mass audience.

Wrapping Up

While there are several ways to improve click-through rates for your email marketing, the best thing to note is that emails are simply a valuable tool for maintaining relationships with your subscribers. The better you anticipate their requirements and integrate ideas into your posts, the more likely they are willing to click on your emails.

b2bLeadGeneration

Best Examples of Email Signatures That Drive Conversions

by Email Marketing

When it comes to email marketing, there are lot many things that come into mind including monthly customer newsletters, daily blog RSS feeds, email campaigns and more. But one thing you probably didn’t think of is employee email signatures.

Do you use an email for your business? If so, then you might know about email signatures. However, most people don’t seem to put much value to it. But what if an email signature can become your one of the most significant marketing channels. Yes, you read that right, email signatures will become your primary channel of marketing and give your company a new ability to boost your business. But only if you know how to do it properly.

Here in this blog post, we’ll show you how to make a professional business email signature that can become a new useful tool for your business success. But before we start, let’s discuss briefly Email Signature.

What is an Email Signature and Why is it Necessary?

Email Signature is a short text which is normally placed at the end of an email. It provides basic information about the person who sent an email to the recipient.  In their email signature, people can add anything they believe to be important – including their full name, the company name they work for, designation, contact details, photo or company logo, and more. Basically, your email signature is your business card in digital form.

At some instances, you may think – why do I need to create an email signature? Here are quite a few good reasons why you need it:

  • With an email signature, people can easily and quickly identify your contact information.
  • Adding your company name in the email signature can give the recipient a chance to find your company and product before getting back to you.
  • Also, it allows people to contact you if your message was forwarded from your business partners.
  • Furthermore, an email signature helps you to drive traffic to your company website and social profiles also.

Here, in this picture, you can see all the benefits that can revolve around Email Signatures.

Tips for Creating an Email Signature

For most of the marketers and business owners, creating an email signature seems like a pretty and simple task. But, choosing the right email signature is much more important than you might think. Also, the signature which you choose must be readable, relevant, and elegant. To achieve this, you need to follow a few simple guidelines that are mentioned below:

  • Do Keep it Short and Simple

Providing all the necessary information about you and your company is the basic aim of creating an email signature. But limiting all your info between 5-7 lines can make all the difference.

  • Do Customize Based on Your Designation

To keep your email signature more specific, you can customize it by adding your designation in the company which you work for.

  • Do Include Social Media Icons

Including social media, icons will drive traffic to your website and help set up additional contact channels with your prospect.

  • To Add a Call-To-Action

Including a CTA in your email signature can push the recipients to follow a link and read more about your company or offers you provided.

  • Do Make It Mobile -Friendly

When creating an email signature, make sure everything included in your contact information is displayed correctly including each link and icon.

  • Do Check For Spelling Mistakes

Misspellings in an email might come while framing out the content, but mistakes in a signature show it as unprofessional. Hence, check for spelling mistakes while creating an email signature.

  • Do A/B testing

If you have the time and you believe email signature can drive more conversions, why not to go for A/B testing on it? This is especially applicable for sales representatives.

  • Don’t Use Multiple Colors and Fonts

Great email signatures are always simple, reserved, and easy-to-read. Hence, avoid using multiple colours and fonts in your signature as it may disturb the reader’s attention.

  • Don’t Use Multiple Images

Just like with fonts and colours, keep your email signature simple with one or two images. Instead of using multiple photos, it is suggested that use only one image in your signature – a professional photo or your company logo.

Here are some of the best examples of email signatures done by top brands to drive conversions. Choose one from them and create a suitable version that aligns with your company.

Drive Website Traffic

Promoting existing content in your email signature can drive more traffic for your website and improves social shares. If you’ve got the right landing page set up with an email newsletter signup form, it could drive more subscriptions also.

From a high-converting case study to an infographic that went viral on Twitter and other social sites, choose content that actually grabs the readers’ attention. For that, coordinate with your content team and review conversion data in Google Analytics to discover which content performs especially well for your business. Then link that in your email signature.

Note: Don’t just include “Read our latest blog/whitepaper/ebook!” instead of that, hyperlink intriguing anchor text that compels the reader to click, as Yesware does in this example below:

  • Email signatures with call-to-action example

Alternately, you might use a graphic to advertise the content, as shown in the following example from HubSpot:

  • Email signatures with call-to-action example

Increase Your Following

Want to grow your social media following? Here, you have got some options.

Initially, you should link your main social media channels in your email signature as most of the people like to follow brands they work with and buy from. Instead of including long URLs, you can link using small icons to your social media channels. Note that, all icons must be precise, instantly recognizable, and simply less exhausting to look at, as demonstrated in the following example from Mailbird.

  • Example for Email Signature with Social Media Icons

If you desperately want follows in your social media profile, you could take a more aggressive route like Limehouse Creative did as shown in the below image. Although there’s a lot of information in their email signature, your eye is immediately drawn to the graphic, right? If social follows are most important to your marketing strategy, this is a great option to choose for your company too.

  • Example of Email Signature for Social Follows

Generate Leads

When it comes to requesting for demos, your email signature is a perfect opportunity for your sales team to generate leads. Hence, you can include CTAs like “Request a demo” link in your email signature to make it easy for leads to connect with the sales representatives.

  • Example of Email signatures for sales representatives with a call to action

Turn Leads into Customers

Once you’ve got a thread going with a lead, the goal is to push them further down to the sales funnel.

From our first tip, you could take a cue and link the signatures of your salespeople to your top-performing case study. Or you might work with your CRM program to change your email signatures dynamically based on the status of a lead. The addition of a discount offer may be just the thing that wins them over for leads that unexpectedly went cold, or are just lollygagging. The banners from your display ads can also be reused. Here, you will see how the realtor of Holman Homes used discount deals in his signature.

Email signatures Example for special offers

Promote Upcoming Events

Email signatures are perfect for promoting an upcoming event because it’s likely that the email will be read by recipients before the event takes place. When you embed an event-based banner after your email signature as shown in the below image, there’s a good chance to get promotions for your upcoming promotional events or summits.

Email signature Example for promoting events

Conclusion

With an email signature marketing strategy, it’s easy to increase the number of opportunities to reach your target readers. Hence, email signatures have become trending in creating a huge opportunity for your business growth. If you are not employing it, then you are losing some potential leads, sales, and customers.

Using professionally designed, branded email signatures for your company can become one of your best business decisions. With this marketing channel, your business will always benefit and enjoy more brand awareness, leads, social media engagement and more other advantages.

CRM Data

Email Marketing Tips for Thanksgiving Day

by Email Marketing

Thanksgiving Day opens the door to the very unique and busy holiday season as 40 per cent of festive shopping happens during this weekend. At the same time, this holiday is all about giving thanks and spending time with family and friends. Hence, email marketers need to consider this fact and don’t limit your campaign to simple hot deals and special offers on this Thanksgiving Day. Along with providing discounts and special deals, as a marketer thinks of expressing gratitude in a more sophisticated way towards your loyal customers who supported your business during this Covid-19 global health crisis.

As an email marketer, if you haven’t scheduled your thanksgiving email campaigns for the most lucrative days to come, don’t worry! Here are some email marketing tips that you should apply to take advantage of this biggest shopping season.

Design Appealing Email Templates

When it comes to sending Thanksgiving Email Campaigns, you don’t have to start from scratch – just focus on designing eye-popping email templates that grabs customers’ attention. Although your marketing campaign has not been devised well in advance and you do not have ample time to segment your clients, send customized messages and deals to your customers.

If you are a small company with a limited customer base, you can send customized emails before Thanksgiving Day. According to some reports, half of the American people are informed about Thanksgiving Sales through emails. Sending emails only one day before the big day enables customers to consider your offer.

Provide Offers Along With Thank You Note

Sometimes, holiday sales can be accelerated by a simple email campaign offering a discount. To find clients who make major or regular transactions close to Thanksgiving, look over the sales data from the past few years. Furthermore, you can send Thank you notes to your customers and offer them various promotional discounts and gifts.

You can consider these Thanksgiving Email Campaigns as an opportunity to invite your customers to your e-commerce websites to avail exciting offers. Sending thank you messages to your customers along with the promotional offers is actually an excellent way to show your gratitude towards them.

Add Interactive Elements in Your Email

During Thanksgiving week, customer’s inboxes fill with bunch of emails and discount offers. Due to the overflow of emails, most of the emails often remain the same and thus many stay unopened. If you want the email recipient to click on your email, then give them something new and something unique.

Hence, it is highly recommended to add interactive elements like an animated GIF image or a video in your email to make it eye-popping and stunning. In addition to that, you can include visual storytelling in your email as this is one of the fastest ways to grab attention and gives your customers a reason to regularly check your emails.

Include Automation And Personalization 

As this is clearly evident, Thanksgiving week is the busiest time possible in every way. This could be the perfect time to use marketing automation by automating a variety of your email campaigns, starting with deals and reminders from welcome emails. In addition to that, create customized communications and segment your emails as personalized emails offer 6x higher transaction rates.

Use Catchy Subject Lines

In general, the holiday seasons are meant to be crowded up the customer email inboxes with dozens of promotional deals and discount offers. Hence, it is essential to use catchy subject lines which are impactful and create first impression for readers. Also, the subject line must draw attention of the email recipients and enable them to open the particular email.

Even if your offer is the best of all time, it doesn’t lead to anything if your email doesn’t open. The difference between making a sale and getting your email trashed is your subject line. Hence, offer them a sense of urgency that makes them want to open your email. For that, you can use phrases like “Limited Period Offer” or “Final Hours.” So, it is always recommended to use killer subject lines that stand out your emails from others.

Keep You Email Short And Simple

The primary step in having a successful Thanksgiving email marketing blast is getting your recipients to open your emails. For that, you need to write emails that are short, simple, and straight to the point instead of using lengthy paragraphs. To make your Thanksgiving email campaigns more effective- hold off the business part and send out your expression of gratitude first to make them feel valued.

Don’t use large phrases that would overwhelm your readers. Alternatively, make it seem like you talk directly to them as their acquaintance or someone they can trust. Also, make sure that you write in a language that the viewer can understand in full-fledged manner.

Use Responsive Design

To get maximum open rates for your Thanksgiving email campaigns, make sure to use responsive designs for your emails. In recent researches, it was found that Mobile internet traffic accounts for 40.61% of all internet traffic. All this is due to more and more people use their mobile phones regularly to open their emails.

Hence, this is the reason you should create your emails that can be viewed across multiple platforms including desktop computers, mobile phones, tablets and more. Furthermore, usage of responsive designs while crafting Thanksgiving email campaigns will give your emails a higher chance of being opened, read and possibly some prospects may convert into paying customers.

Bottom Line

The Thanksgiving season is the best time for you to attract more customers and increase your sales like never before. Although, time management can become a huge struggle with most of the holiday shoppers, but your marketing efforts matter the most to increase your sales. We have included many useful tips and tactics that will not only help your Thanksgiving season sales but also increase your brand’s reputation. By using our Thanksgiving email marketing tips, we’re sure that you’ll be on your way to create and send Thanksgiving emails that aligns with your subscribers.

Data Appending Solution

10 Actionable Tips to Run Successful Email Marketing Campaigns

by Email Marketing
Source: marketinglogiq.com Whenever you want to communicate something about your brand or sell your products & services, email marketing is one of the most cost-effective ways to do so. As email gives a direct line of communication with your audience, it has become one of the best ways to promote all other marketing strategies. In terms of ROI and Sales also, email marketing campaigns help generate more sales than other digital channels as shown in the following figure. Source: lyfemarketing.com For every $1 you spend on email marketing, you can able to generate $40 in return. To get the most out of your email marketing strategies, you have to go beyond just sending several emails to your list. For that, you have to take the right steps to make your email marketing campaigns stand out from the rest. To maximize the potential of email marketing for your business, here we are providing ten essential tips to run a successful email campaign. Know Your Target Audience To be successful with email marketing, it is crucial to know about your target audience along with their interests and challenges. This also suggests that sending the same email content to the entire mailing list is not successful as multiple audiences have different interests. Therefore, make sure that you have ample data on your target audience and how best you can reach them. The goal of email marketing is to nurture and build relationships with your audience based on the information they would like to have from your company. In recent researches, it was found that emails relevant to the recipient tend to drive 18 times more revenue when compared to general emails. Hence, implementing a targeted approach can definitely make a difference. Segmentation As a marketer, you should understand that all the customers are not interested in all of your marketing emails. Hence, you must segment your email list based on the audience purchase history, location and interests. This makes segmentation as one of the essential elements that help increase the response rate for your email campaigns. Segmentation is all about dividing your email list into smaller, more targeted sub-groups. Here, in this picture, you can see – on what basis you can segment your customers’ database. Source: Lyfemarketing.com Segmenting your customer’s list will let you target your consumers based on their personal preferences. Also, it enables you to promote your products or services in a personalized manner. Here are some of the positive outcomes you can expect from customer database segmentation: Source: Lyris, Inc. Customer database segmentation allows your marketing teams to send the right email to the right person at the right time. Furthermore, it allows your emails to stay relevant and gives you a chance to understand the needs of your customers. So, you can offer specific products that are actually needed by your customers. Personalization Your email marketing strategies work well when it comes to creating a unique experience for your prospects. By leveraging the power of personalization, you can make your customers feel exclusive or unique which ultimately leads to sales conversion. According to the email marketing company “Campaign Monitor”, emails with a personalized subject line are 26 per cent more likely to be opened than emails with a generic, non-personalized subject line. Here, you can view some interesting facts about personalization in the following figure. Source: OptinMonster So if you have access to your email recipient’s first name, it makes sense to use it in both the subject line and in the body of the email. To give a personalized touch, you can also go about asking simple and appropriate questions in the email. As a b2b marketer, you should recognize the significance of adding a personal touch to your email marketing as it has a direct impact on the number of conversions you get. A/B Testing Running an A/B test is one of the best email marketing practices as it generates good results. The only strategy that eliminates guesswork from your email marketing is A/B testing and gives you a road map of what modifications you need to make. Here, you can see the significance of A/B testing in the following image. Source: LyfeMarketing.com A/B split testing is nothing more than a way of splitting your email audience into different segments or classes and figuring out which version of your email offers the best conversion performance. By testing out different versions of your emails, you’ll be able to optimize your overall campaign and get better results. Provide a Dedicated Landing Page for Your Campaign Most of the time your subscribers visit your homepage, product page or specific landing page through email. To get good conversions and the best return on your investment, it is always recommended to create a dedicated landing page and direct your email traffic to it. A dedicated landing page is much more relevant and targeted, which makes your email campaign really effective. Keep Your Layout Simple & Short Don’t overload your email layout with flashy graphics, huge fonts and other elements. It is always crucial to keep your email layout clean and simple. Maintain your email layout look like a professional and easy to navigate as complex email layouts will turn your recipients off and enables them to throw off your email campaign or newsletter right into the trash file. To increase your chances of getting responses from customers, you have to stay concise and clear. Hence, it is important to keep your content shortly and clearly so that they can easily take action. To keep your messages simple & short, it can be smart to use bullet points. Also, be sure to stick to a clear call-to-action (CTA) as it conveys the information in a way that makes your email recipients want to click through to your website to learn more. Use Scannable Content When it comes to rolling out effective email marketing campaigns, your email structure needs to have scannable content. In other words, you need to keep your email layout with short paragraphs, effective subheadings along with any mentionable facts. That’s how you can get the undivided attention of your prospects and increase your chances of converting them through your email campaigns. Here, in this image – you can see how scannable content enhances readability while comparing with paragraph blocks. Source: Lyfemarketing.com When compared to paragraph blocks, scannable content is more readable which can indirectly improve your reader’s experience and leads to better sales in the longer run. For this, you can use several email service providers such as MailChimp, AWeber, ConstantContact, GetResponse and more. Also, you can consider the checking of HTML version of your email before sending them out. Use Mobile-Responsive Designs If your emails are not optimized for mobile devices, it’s possible that your message won’t get the attention it deserves. The most important factor for effective mobile email marketing is mobile-friendly design. In fact, according to Blue Hornet, 80 per cent of users would delete an email if it does not look good on their mobile devices. Clean Your Email Lists You need to clean the bad email addresses in your list as it will impact your credibility and your overall deliverability to get good results from email marketing. Most of the marketers only concentrate on expanding their email list while ignoring the reach of their email campaigns. Hence, don’t invest all your time and resources in trying to get more individuals on your list, instead of that, steer some of your resources to hit your subscribers’ inboxes. Pay Attention to Your Metrics One of the major keys to improving the effectiveness of your email marketing campaigns is to analyze the results of your each email marketing campaign. Here are some of the most useful metrics you need to monitor for email marketing performance: Source: V12data.com To optimize your email campaigns for success, monitoring open rates, click-through, conversions, and other significant variables help you to derive a clear picture on what needs to be corrected, changed, and/or eliminated within your email marketing strategies. Final Thoughts Email marketing is a process which takes time to get successful outcomes, but it is worth spending time and working on. Not only it is a perfect way to connect and keep your clients updated, but statistics show that email marketing provides marketers with the highest ROI. As a marketer, if you are trying to make most out of your email marketing campaigns, don’t forget to pay attention to the above-mentioned email marketing tips!
potential Customer

Examples of Unique and Best Email Designs for Email Marketing Campaigns

by Email Marketing

Regardless of industry type and business size, you can use email marketing to promote your business on a rapid scale. Although there are many different ways to reach your target audience, from social media campaigns to influencer marketing and paid ads, email marketing remains one of the most effective ways to cut through the competition and enables you to speak directly to your customers.

To maximize the effectiveness of your email marketing strategies, you need a great design that grabs the attention of customers. Hence, most of the brands are turning to email design and new creative solutions that gain the attention of the customers and increase the click-through rate for their email.

Based on the type of industry and email purposes, email marketing campaigns can be divided into several categories. In this article, we will focus on four types of email campaigns that marketers in all industry segments use those most often:

  • Product promotion
  • Upselling
  • Cart abandonment
  • Product updates

In a general email, the design varies concerning the type of email campaign. Here, we are providing the best examples of email designs developed by top brands based on the type of campaign they used:

Product Promo Email Campaign Examples

Along with email newsletters, the most common email marketing campaign used by most of the businesses and brands when they launch a new product or service is product promotion. Here are a few examples of best email designs used by top-brands for product promotion.

  • Apple AirPod Pro

Apple’s email product campaign for the launch of AirPods Pro earphones is in line with the brand’s style and visual characteristics. If you look at the below image, it is simple, predominantly monochrome with a large, high-quality photo of a product which is dominating the main screen.

  1. This email campaign has well-structured headings which help readers to understand what exactly they are looking for.
  2. Contrasting images of Air pods pop against the dark background is eye-popping which can grab users’ attention.
  3. Also, the numerous calls-to-actions such as “Learn more”, “Buy” may lead readers to visit their landing pages and enables users to make a purchase.
  • Great Jones’ Salt & Pepper

Great Jones’ is a company specialized in producing home products such as kitchen appliances and inventory. If you look at the below image, their Salt & Pepper product launch campaign completely relies on simplicity and attention-grabbing animation.

  1. Great Jones’ email campaign is all about selling one product which was displayed in the email template.
  2. This makes their email campaign strikingly concise and direct.
  • Frame.io

Another example in simplicity and direct marketing – is about a product launch email campaign during a conference conducted by Frame.io.

  • If you look at the above image, the email design with solid black background -which is very attractive that can grab the users attention
  • Also, they clearly mentioned their CTA as “Reserve Your Seat” for the conference related Final Cut Pro X Creative Summit.

Upselling Email Campaign Examples

Whenever a customer buys a product from a particular brand, it can send upsell campaigns to their customers. Hence, most of the businesses usually send upselling email campaigns that can steer the buyer’s attention towards more products that they might interest and buy.

Here are examples of best email designs used by a few brands for Upselling Email Campaigns:

  • Dollar Shave Club

With a carefully executed and beautifully crafted e-mail campaign, this beauty and personal care brand upsell its products based on their customer’s interests as shown in the above email template.

  • The “Dollar Shave Club” campaign invites a consumer to add more items to their shopping cart before hitting the order button.
  • The email campaign portrays potential purchases in two columns, with a very striking contrast between the product and the background.
  • To grab users’ attention, they used vivid orange CTAs for “ADD” which are very visible and eye-popping.
  • WeTransfer

WeTransfer is a company specialized in File transfer services. If you look at the below image, it is trying to upsell its bandwidth package through a uniquely designed email campaign that markets WeTransfer Plus package

  • With a perfect and concise email design, they opted to market their product with a magazine-style email campaign.
  • They used a lot of white space and a few vibrant colours to make their email campaign stand out.
  • Also, with a single call-to-action button, they are trying to invite readers to learn more about the package and make a well-informed purchasing decision.
  • Grammarly

Another example of Upselling related Email Campaign is Grammarly. If you look at the below email design created by Grammarly – which is very personable and attractive.

  • They mentioned “Highlights of Your year” in newsletter with yearly writing stats.
  • This creates an immediate effect of familiarity and reliability along with a personalized touch.
  • Furthermore, their email campaign follows its brand’s style guidelines with clean white space and gentle, pastel colours.
  • Also, they mentioned the CTA button at top of the newsletter which invites them to upgrade to the Premium account.

Cart Abandonment Recovery Email Design Examples

Cart Abandonment is the most common scenario when it comes to eCommerce. Most of the customers visit an eStore, add an item or a few into their cart and then leave without completing the purchase. This leads to Card Abandonment. Here are some of the best examples of email marketing campaigns that remind customers about the items they have abandoned in their cart.

  • BluDot

BlutDot is a company specialized in Home decor and furniture brand. It reminds their visitors of items they have viewed in their online store by sending them a very concise cart abandonment recovery email campaign as shown in the below figure.

  • To grab the attention of users, Bludot provided furniture images in a neutral colour along with simple lines “Taking another look? We saved your items.” and CTA as “Complete my order”
  • The email campaign is very precise about reminding their readers of the items they looked and abandoned in their carts previously.
  • Just below the CTA, they provided the items with a direct Checkout button next to them.
  • Moschino

The cart abandonment recovery email campaign executed by Fashion and Apparel Brand – Moschino is quite interesting as shown in the below image.

  • This email design features a black and white photo of a model with a caption “You left something behind” and a “Return to checkout” call-to-action – which is quite exciting.
  • Right under this large central part of an email, there is a list of items the user has left in their shopping carts.
  • Also, they included “Complete my order” button which enables readers to return and complete the purchase.
  • ASICS

Here is one more example for Cart Abandonment Recovery email campaign executed by Exercise and fitness brand – ASICS. If you look at their email design mentioned below, they remind visitors who have looked at items in their store, placed them in a shopping cart and abandoned them.

  • ASICs cart abandonment recovery email campaign mainly highlights the product that has been viewed by the users who visit their website.
  • Also, they mentioned CTAs in an email that encourages them to complete the purchase.

Product Update Marketing Campaign Examples

Updates to the products or services help satisfy consumers and create more interest in those products. Marketing campaigns for product updates educate the subscribers about products and typically include a lot of information, both in copy and design. And here are some examples for Product Update Marketing Campaigns:

BluDot’s Stack’em Up

Home and decor brand Blu Dot’s “Stack ‘em up” product update email campaign is quite narrative as it incorporates design of their upgraded product as shown in the below image.

ABM

A Complete Checklist for Email Design Best Practices

by Email Marketing

Although marketing landscape changes at an incredibly fast pace, but email marketing is still the most important and effective way to reach your targeted audience. When it comes to successful email marketing, you need to consider Email Design as one of the most underlying factors. Hence, it is essential for B2B marketers to adapt best practices in Email Design to increase more visibility, drive high sales conversion and get more business opportunities.

Before diving into Email Design Best Practices, let’s start with the basics!

What is Email Design?

Email design is a process of strategically designing and generating an email that resonates with your target audience, specifically your current email subscribers and clients. Hence, having a great email design is important as it engages your recipients and captures attention of your targeted audience.

When it comes to designing marketing emails, there is no magic formula that will get you impressive results all at once. But while setting up an email marketing campaign, the design of your email is definitely a significant aspect to consider. If your design does not relate to your email subscribers, then most of your emails get marked as spam, deleted, or completely ignored. To make sure your marketing emails are as effective as possible, you have to consider several different aspects of your email design carefully.

Here is the complete checklist of some important email design best practices for you to consider before rolling out your next email marketing campaign.

Use Interesting Subject Lines

Your email subject line should be something that grabs the attention of your subscribers and gets them interested enough to keep reading. Hence, make it relatively short but as informative as possible. The ideal email subject line should be a good, interesting summary that determines people what they can expect from reading your email in the fewest possible characters. Therefore, always aim to limit your email subject line to 50 characters or less. Here you can see average read rate of emails based on the length of subject lines.

If your subject line includes too many characters, it may get truncated in some of the email mailbox providers. Because of this, your email may lose its meaning and impact or even end up looking like funny or awkward at some instances. Hence, to make sure your message comes across all mailbox providers, you need to keep your subject lines relatively short.

Use Perfect Pre-Header

From a recipient’s point of view, pre header is the next thing they look after a subject line. Hence, it should be optimized for mobile, desktop, web mails as it’s the second most important thing readers make a decision to open & read the email further. It can provide useful context to the subject line and assist in increasing the open rates.

Here are the best practices for formatting a Pre-Header:

  • It should be short and represents the exact point.
  • Limit Pre-header length within 40-70 characters.
  • The Pre-header text and the subject line should complement each other for better performance.

Use Right Fonts

The fonts you choose in the emails can define the look and feel of your message. While there are hundreds and thousands of fonts available on the internet, not all of them will be the right fit for email communication. In general, you can use any font that fits your visual brand identity in static images and GIFs. But in text, you have to stick for system fonts and web fonts.

  • System fonts are the types of fonts that can be displayed on all devices or within any application. These include Georgia, Times New Roman, and Verdana.
  • Web fonts are widely supported, and can be rendered differently on your recipients’ device. These include: Roboto, Lato, and Montserrat.

Hence, it is highly recommended – either stick to system fonts, or use web fonts. Ideally, you have to use up to two different fonts while designing email templates – one for the header section and one for the main text and CTAs.

Use Mobile-Responsive Emails

With more than half-of your recipients opening your emails in mobile, it’s essential to optimize your email design that fits for both desktops and smartphones. You can optimize your emails for small screens by implementing these design best practices:

  • Implement Minimalistic design
  • Don’t use complex headers, extra calls-to-actions (CTAs), or clutter
  • Use High-contrast design set at low brightness for mobile screens
  • Use Single column layout
  • Place Easy-to-view content
  • Set mobile-friendly links
  • Keep Smaller image files

Incorporate Unique Visual Content

As most of the audience don’t show interest in reading lengthy promotional mails, make sure to use visual content that expose your brand identity. Visual content plays a key role in attracting & converting prospects into customers. Hence, keep your customers interested in your message by incorporating images, videos, GIFs, animations and more that resonates with your brand.

Here are some best practices on how to incorporate visual content:

  • Make sure that images and other graphics should have excellent resolution
  • Use high quality images to get a point across
  • Don’t use large image sized files as they slow down your email’s load time
  • Also consider whether the images add something essential to your emails

Personalization

When you customize an email and tailor it according to your recipient, it’ll feel more thoughtful, professional, and personal. Email personalization helps you foster a relationship between your business and customers – which eventually boost retention rates. Here, in following images you can see how personalization increases open rates by 26% by grabbing users’ attention.

Personalization of email includes everything – right from subscriber’s name to demographic, behavioral and other contextual data. Adding company’s name, last purchase and other information in your email design helps you to personalize email in the best possible way that aligns with each customer.

Use Right Tone That Aligns With Your Brand

When your email recipients clicks on your message, they should know that the email was sent from your company. So, it’s essential, the language and the voice you use in your emails can create a feeling and brand image that can make your emails stand out from your competitors. Hence, vary your tone depending on the subject of your email. For example, if you’re sharing some news about your company’s biggest promotion, you can sound more excited than usual. But, note that – your general voice should be consistent throughout your emails and other marketing materials as it matters most for your business.

Make Your Call-To-Actions (CTAs) Stand Out

As a b2b marketer, there will be always one goal behind sending emails to your targeted audience whether it can be a sign up for a new trial service or promoting a new product or trying to sell older products as a part of a clearance sale. You can make your marketing goal clear by incorporating CTAs within your email. Call-To-Actions are used to convert your email recipients into a loyal customers.

Here, in this image you can see the best practices for creating your Call-To-Action buttons.

At some instances, most of the audience may not find Call-To-Action even when you included it in your email. Hence, always make sure the link you include in your CTA is visible and eye-popping. Also, you can uses colorful buttons and bold text that can bring attention to your calls to action.

Bottom Line

With great email design, you can reach and resonate with your audience more effectively, helping you to grow better. Eye-catching and impactful emails will help you build long-lasting customer relationships and turn more individuals into paying consumers and brand advocates. So, start designing your emails while keeping this checklist aside.

dataQuality

Proven Email Tactics Help Improve Customer Retention

by Email Marketing

With increased competition, retaining customers has become a challenging task for most modern businesses. In current scenarios, it is a nerve-wracking task to retain or re-convince a customer to buy your product or service.  As a business owner, you might prefer to focus on expanding your customer base, but it’s also important to sustain the interests of your current customers.

In recent studies, it was found that the success rate of selling to current customers is 60-70%, whereas the success rate of selling to a new customer is 5-20%. Although customer retention consists of many metrics to focus on but overall it depends on increasing engagement and deepening your customers’ connection to your brand. Here are some metrics that shows reasons why do customers opting-out your services:

Customer Retention through Email Marketing

Amid the dominance of social media and other marketing channels, email marketing continues to be the most effective way of marketing to strengthen your bonds with customers. Also, it is extremely cost-effective while connecting with your existing customers as they’re already on board with your brand and you have all the information you need to reach out to them with targeted retention email campaigns.

If you are facing the challenge of retaining your customers, do not lose hope. Remember there many tactics and approaches to engage the customers in the best possible ways.

Here are some of the unique tactics that would surely help in the customer retention process:

Database Segmentation

Database segmentation is one of the best practices that involves dividing your huge customers’ database into small groups based on various factors such as age, gender, buying preferences, location, and more. Segmenting your database allows you to create better offers for a specific group of audiences. Additionally, it can increase click-through rate (CTR), engagement, and page visits.

As each company has different products and diverse buyer groups, divide your database and develop your email marketing content strategy as per your segmented data. Database segmentation allows your marketing department to send the right email to the right person at the right time. Also, it allows your emails to stay relevant and gives you a chance to understand the needs of your customers. So that, you can offer products that are actually needed and deliver superior service to retain your customers.

Create Valuable Content

Providing high-value content is always helpful to increase your credibility and win the trust of your customer. Although, nurturing a customer is a long-term process but one has to toil hard to understand the mindset of the customer. However, analyzing the needs of the customer is a complex task, but when you understand the needs of your customer, creating engaging content becomes easy.

Sending an email with the right content that aligns with your customer needs is the most important aspect in nurturing a relationship with them. Also, use eye-catching subject lines while sending emails that make recipients open your email and consequently increases your click-through rate.

Personalization

Sending personalized emails is the ever-green tactic to be used in e-mail marketing, whether it is to acquire new customers, or to retain the existing customer. The data shows that personalizing your emails can boost sales.

In fact, 33% of marketers believed that personalization will be the most important marketing capability in the future. While you can’t afford to make each and every email unique, you can send automated personal messages based on their gender, products purchased, engagement level, and location.

Send Special Offers To Your Customers

The more you know about your customers, the better you can tailor your email marketing approach to each individual. Hence, review your customer’s purchase history and determine what kind of offer will be the most appealing to each individual that will keep your brand in your customers’ minds.

All you need to do is identify ways to revive their interest and convert it into an actual purchase! Using your CRM software, build a list of all customers who haven’t bought anything for a longer run, and compare it with a list of all contacts who subscribed to your newsletter. The result is a list of contacts that are actively interested in your product and others who didn’t make a single move.

Finally, send them a special offer deal or a discount on new products that align with active customers’ interests and make them feel that you care and haven’t forgotten about them.

Send Email Newsletters

Sending email newsletters is one of the proven customer retention strategies that work for sure. The right email newsletter can help you train your customers – especially when you’re totally focused on educating them with branded content. According to Nielsen Norman Group, “Newsletters are great for maintaining good relationships, even when people aren’t actively making purchasing decisions.”

Sending educational emails has become a smart method of educating your customers – and giving them choices to consider buying from you other than your competitors. In some instances, if they can get valuable content from you at the earlier stages, they will remain your customers. Hence, show them a step-by-step process on how to use your product, the benefits, and behind-the-scenes video or pictures. And nurture your existing customers with loyalty programs.

Send Regular Re-Engagement Emails

Re-engagement emails are designed to bring back your previous customers who are not interacting with your business currently. For this, you can use your customer relationship management (CRM) tool to track customer engagement.

You can also send out re-engagement emails to someone who unsubscribed your service, in an effort to get them to change their mind. Most of the re-engagement emails include some kind of special offers or discounts. Note that, the discount doesn’t have to be permanent, just give them something to get them active again, like 15% off of on a service or two months free subscription.

Bottom Line

If there is anything that is more important than customer retention, it is maintaining your customers’ email database up-to-date and duly segmented by measuring the performance of each of your email marketing campaigns.

In addition, on your website, you can also conduct periodic audits to verify whether the plug-ins and add-ons of your website, such as shipping suite, SEO extension, and search extension, operate according to your expectations.

The key is to provide your users with a clean, stable, and, most importantly, superior website experience. If your clients feel confident and pleased to trade with you, and you have a great product to sell, then they are already persuaded and will be interested in buying from you over and over again.

CRM Data

Top Email Marketing Trends for Successful Lead Generation in 2020

by Email Marketing

Faced with the booming popularity of social media marketing and acquisition, Email Marketing still serves up distinct benefits than other media streams struggle to match. With the total number of email accounts growing at a faster pace, email marketing is a great tool for most of the businesses to reach out to target audience, deliver a brand message and acquire customers.

Most of the marketers consider email as their top lead generation strategy. If you’re still wondering that email is still relevant in 2020, then you’re missing out on powerful lead generation and nurturing tool. So, it is highly recommended to make email marketing as a part of your 2020 digital marketing strategy.

Interested in making most out of email marketing? Read on to learn about the top trends that can help you drive more sales.

Personalization

In 2020, email personalization isn’t only a good gesture — subscribers consider it.

In general, consumers receive hundreds of emails each day, so you need to send personalized emails to get your campaigns outstanding. Personalized emails allow you to cater to the particular needs and interests of customers, while leading them to the next phase of the sales funnel. In addition to personalized email campaigns, things like personalized email timing, personalized sending frequency will become more prominent as the year unfolds.

Mobile-First Optimization

In this modern digital era, people rely on mobile phones from reading emails to making purchasing decisions. The number of smart phone users is gradually increasing and it is predicted to reach 7.25 billion in coming years. Therefore, it is important to run email campaigns that are optimized for mobile devices to earn more leads.

A well-optimized email is clean and simple to view great on smartphones. Once you’ve optimized your emails for mobile, you’re more likely to increase the email click-through rate. Hence, optimizing your email campaign for mobile devices is a must if you want to deliver your brand message and increase sales.

Minimalist Copy and Design

Since users receive many number of brand emails, it’s crucial for any business to stand out from the crowd. The main purpose of sending emails is to be read, attract people and convert them into qualified leads. However, it’s not mandatory to create eye-catching emails but most of the people believe that attractive email templates and design can drive maximum customer’s attention.

Minimalist Email Design helps to optimize email load time and deliver a completely-focused brand message. In addition to this, it aligns with your marketing efforts and delivers enhanced success rate.

Automation

Email automation is not a new strategy but you need to add it to your portfolio if you want to succeed in new marketing arena. With email automation, you can easily use data to send customized email campaigns — and concentrate more time on your business provided by automated sending. Since automatic emails are connected to subscriber actions, they are highly personalized and a highly effective way to engage leads and clients.

Segmentation

Segmentation is one of the best email marketing strategies helps in splitting the whole list of subscribers into small groups according to their distinguishing features and similarities. Segmentation has proven to set new standards in email campaign success rate. In recent searches, it has become more evident that segmented email marketing campaigns have increased revenue by 70%.

Brand Storytelling

One of the most powerful trends in today’s email marketing strategies is the use of relevant content and maintaining a focus on the customer journey with each campaign. Email content will feature more storytelling and authentic messages than standard sales content which works effectively throughout 2020 and beyond.

With quality brand story and authentic content, your business can attract more targeted audience. This will allow you to improve your connections and ultimately boost lead generation.

Videos

One of the most email marketing trends is videos embedded within emails. Give your emails a professional appearance by incorporating videos rather than regular text email. Emails with video content enable you to become familiar with your costumers.

Moreover, using videos in email campaigns can earn you more credibility with increased click rate and ultimately, it makes subscribers more likely to engage with your brand and purchase.

As technological innovation has been improving continually, email marketing remains one of the most powerful tools to generate leads. Hence, it is essential to understand the current trends in email marketing to build the campaigns that reach more audience and in turn leads to higher conversion rates.

How Email Appending Service Can Accelerate Your Sales and ROI?

by B2B MarketingEmail Marketing

Email Appending is one of the best and most effective ways that allows a business and marketing professionals to reach more potential audience with accurate and deliverable emails.

Every year, on an average of over 30 percent of technology professionals change their email addresses. You might have a large customer database, you know their name and where they live. But the database doesn’t contain a valid email address and this is where Appending Services came into spotlight and assisting marketers in adding accurate email addresses of customers.

Before digging into deeper on how email appending services can accelerate your business growth, it is essential to know about email appending and how it works.

What is Email Appending?

In simple words, Email appending means updating the email address of your existing customers which are missing from your existing database. Appending is one of the best marketing practices that involves retrieving customer data such as (name, postal address) and comparing it to a vendor’s database in order to collect the missing information.

How Email Appending Works?

In general appending is simple and technically risk-free. You give your customers’ names and postal addresses to LogiChannel, and we will add missing email addresses and return you the enhanced list. First, we recognize the company’s email domain that is specified on your input file. Later, we will use reference databases to define the company’s e-mail naming convention (i.e.: firstname.lastname@ or firstname@). Once the naming convention is determined, the business customer’s email address is generated.

Let’s talk about how email appending can accelerate your business growth.

If you discover that your email marketing campaign doesn’t get desired results, then it is recommended to identify the gaps in your customers’ database and fill those gaps with best email appending service as it helps marketers to contact the right prospects with authentic email addresses in the database. appending provide a massive boost to the sales figure and also generate higher traffic to the website.

If you’re thinking about marketing expansion and expecting outstanding communication benefits, then you need genuine and accurate customer email addresses that perfectly aligns with your marketing campaigns. With email appending service, you can boost revenue and enhance customer retention with an accurate marketing database.

List of benefits associated with Email Appending Service.

  • Accelerates email marketing campaign success rate.
  • Reduces direct mailing costs.
  • Increases your range of potential customers by reaching the right target market.
  • Generates more ROI from existing customers by building valuable multi-channel relationships.
  • Improved delivery rate

 

Best Practices

Most of the marketers and businesses opt for Appending services to get fresh contact information about their target audience. But before going to invest on email appending services, it is essential for marketers to run appending employments on new information rather than outdated data. This practice can dramatically increase the value of your list and helps you to stand ahead of your competitors.

Hence, Email appending is one of the best marketing services that give marketers the best insights and access to their customers. and also, it is one of the most accessible niche services that allows B2B customer communication with the greatest facility. Therefore, don’t limit the success of your marketing campaigns by the size of your email database. If you haven’t considered email appending yet, it is recommended that you go for it before it’s too late.