Do you have the perception that you’re not getting the most out of your emails? Only 41% of organization respondents rated their email campaign performance as “good” or “outstanding,” so you’re not alone in your thoughts. This leaves a lot of room for email marketers to improve their outcomes and experiment with new methods of email marketing. Most people are fully aware of its capabilities, but many people are still unable to make use of the options available to them.
Email marketing generates more conversions than both social and searches marketing together. Your emails are 5 times more likely to be seen than your Facebook posts, 40 times more likely to result in customer acquisition than a well-planned social media campaign, and (take a deep breath) email marketing has a 3800 percent potential ROI.
It’s an email that keeps your prospects interested, makes your current customers feel involved, and even serves as a springboard for your compelling blog posts, irresistible videos, and other information that your handpicked contact list wants to view. Your email campaigns keep people informed about what’s going on, from promotional discounts to industry news, and they help you maintain your reputation better than anybody else. Email marketing is more successful than many firms realize, from B2B email newsletters that snare your quality triggers to that beautifully prepared value-based and follow-up emails that work for your client retention enchantment.
So, what’s going wrong here? What can you do to ensure that your subscribers respond appropriately? After all is said and done, here are six reasons why your email campaigns aren’t producing the results you want.
- Relevance
This isn’t the first time you’ve seen a blog post from us that doesn’t include the R-word, and this is no exception. The most important aspect in progress is relevance. You can’t expect your emails to be read, let alone responded to if they aren’t tailored to your client’s preferences and wants. Clients subscribed to your messages in the hopes of receiving something of considerable value; if this isn’t delivered, your emails are likely to be ignored, with the possibility of your clients abandoning you entirely. Don’t worry if you can’t get ‘hyper-customized,’ just make sure the best and most popular goods are included – ones that each client will like, to assist achieve some distinctive importance.
- Adhere to a Consistent Schedule
This is a lesson you might have learned through blogging, but it applies to practically anything else you do online as well: remain consistent. Your blog should not have ten posts in one day followed by three weeks with no posts at all. Your Twitter account shouldn’t only have one refresh per month and then shoot up with new tweets at regular intervals. In the same way, email marketing works. Maintain a consistent schedule– many internet marketers recommend once a week, but it’s entirely up to you– so that your subscribers know when to expect another email from you.
- Compose a Killer Subject Line
It doesn’t matter how great your offer is or how engaging the content inside your message is if the customer never actually opens it. The headline should be both convincing and expressive. Individuals are murdered by themes like “Snap Here Now! I Promise It’s Worth It,” because it’s a lot of a sales pitch that tells them nothing about the message’s content. If the title is “How I Made $25,000 This Weekend (And You Can Too),” you’ll probably attract a few more people’s attention.
- Be Personal
If you’ve decided to join the John Chow website mailing list, you’ll notice that each of John’s emails is written by him personally. He’s maintaining in touch with you as if he’s having a face-to-face conversation with you. Unless you’re a very massive corporation like Amazon (and even then, Amazon send-outs are quite personal), your email campaign should have a similar feel. Customize the “From” address to make it appear as if the message was sent by a real person rather than an automated system. Individuality should be reflected in the message as well; Aweber and other email marketing systems have easy tools that allow you to deliver each message to each individual subscriber.
- Have an Obvious Call to Action
A great email campaign starts with a unique copy, but it won’t help if the recipient of the message isn’t sure what to do next. Make it easy on yourself. It should be self-evident. If you want people to agree to sign up for your forthcoming Webinar, provide a clear call to action button or an effective link to the landing page in the email and make it stand out. It’s impossible to expect internet users to physically type your site’s URL into the address bar and look for the webinar sign-up interface.
- Use a Follow-Up Series
Did you merely make your web program available in a free version? You’ve sent out the welcome email and are now wondering why your conversion rate is so low. Did you forget to send a follow-up email to anyone who didn’t upgrade from the free trial to the paid version? Shouldn’t something similar be said regarding suggestive selling and upselling of related goods and services? A later follow-up is essential to your continued success.
Wrapping Up
Appreciate these six deeper facts and apply them consistently to your email campaign. Although these principles will not guarantee you fast success, you must start somewhere. Email marketing is still one of the most effective lead generation strategies available.
However, not every email marketing campaign is a success. Email marketing efforts frequently require a few changes in order to be successful, and even the most effective emails can fail to produce leads or convert customers. These are the five most important pointers for companies looking to improve their email marketing efforts and produce more leads.