Data Appending Solution

10 Actionable Tips to Run Successful Email Marketing Campaigns

by Email Marketing
Source: marketinglogiq.com Whenever you want to communicate something about your brand or sell your products & services, email marketing is one of the most cost-effective ways to do so. As email gives a direct line of communication with your audience, it has become one of the best ways to promote all other marketing strategies. In terms of ROI and Sales also, email marketing campaigns help generate more sales than other digital channels as shown in the following figure. Source: lyfemarketing.com For every $1 you spend on email marketing, you can able to generate $40 in return. To get the most out of your email marketing strategies, you have to go beyond just sending several emails to your list. For that, you have to take the right steps to make your email marketing campaigns stand out from the rest. To maximize the potential of email marketing for your business, here we are providing ten essential tips to run a successful email campaign. Know Your Target Audience To be successful with email marketing, it is crucial to know about your target audience along with their interests and challenges. This also suggests that sending the same email content to the entire mailing list is not successful as multiple audiences have different interests. Therefore, make sure that you have ample data on your target audience and how best you can reach them. The goal of email marketing is to nurture and build relationships with your audience based on the information they would like to have from your company. In recent researches, it was found that emails relevant to the recipient tend to drive 18 times more revenue when compared to general emails. Hence, implementing a targeted approach can definitely make a difference. Segmentation As a marketer, you should understand that all the customers are not interested in all of your marketing emails. Hence, you must segment your email list based on the audience purchase history, location and interests. This makes segmentation as one of the essential elements that help increase the response rate for your email campaigns. Segmentation is all about dividing your email list into smaller, more targeted sub-groups. Here, in this picture, you can see – on what basis you can segment your customers’ database. Source: Lyfemarketing.com Segmenting your customer’s list will let you target your consumers based on their personal preferences. Also, it enables you to promote your products or services in a personalized manner. Here are some of the positive outcomes you can expect from customer database segmentation: Source: Lyris, Inc. Customer database segmentation allows your marketing teams to send the right email to the right person at the right time. Furthermore, it allows your emails to stay relevant and gives you a chance to understand the needs of your customers. So, you can offer specific products that are actually needed by your customers. Personalization Your email marketing strategies work well when it comes to creating a unique experience for your prospects. By leveraging the power of personalization, you can make your customers feel exclusive or unique which ultimately leads to sales conversion. According to the email marketing company “Campaign Monitor”, emails with a personalized subject line are 26 per cent more likely to be opened than emails with a generic, non-personalized subject line. Here, you can view some interesting facts about personalization in the following figure. Source: OptinMonster So if you have access to your email recipient’s first name, it makes sense to use it in both the subject line and in the body of the email. To give a personalized touch, you can also go about asking simple and appropriate questions in the email. As a b2b marketer, you should recognize the significance of adding a personal touch to your email marketing as it has a direct impact on the number of conversions you get. A/B Testing Running an A/B test is one of the best email marketing practices as it generates good results. The only strategy that eliminates guesswork from your email marketing is A/B testing and gives you a road map of what modifications you need to make. Here, you can see the significance of A/B testing in the following image. Source: LyfeMarketing.com A/B split testing is nothing more than a way of splitting your email audience into different segments or classes and figuring out which version of your email offers the best conversion performance. By testing out different versions of your emails, you’ll be able to optimize your overall campaign and get better results. Provide a Dedicated Landing Page for Your Campaign Most of the time your subscribers visit your homepage, product page or specific landing page through email. To get good conversions and the best return on your investment, it is always recommended to create a dedicated landing page and direct your email traffic to it. A dedicated landing page is much more relevant and targeted, which makes your email campaign really effective. Keep Your Layout Simple & Short Don’t overload your email layout with flashy graphics, huge fonts and other elements. It is always crucial to keep your email layout clean and simple. Maintain your email layout look like a professional and easy to navigate as complex email layouts will turn your recipients off and enables them to throw off your email campaign or newsletter right into the trash file. To increase your chances of getting responses from customers, you have to stay concise and clear. Hence, it is important to keep your content shortly and clearly so that they can easily take action. To keep your messages simple & short, it can be smart to use bullet points. Also, be sure to stick to a clear call-to-action (CTA) as it conveys the information in a way that makes your email recipients want to click through to your website to learn more. Use Scannable Content When it comes to rolling out effective email marketing campaigns, your email structure needs to have scannable content. In other words, you need to keep your email layout with short paragraphs, effective subheadings along with any mentionable facts. That’s how you can get the undivided attention of your prospects and increase your chances of converting them through your email campaigns. Here, in this image – you can see how scannable content enhances readability while comparing with paragraph blocks. Source: Lyfemarketing.com When compared to paragraph blocks, scannable content is more readable which can indirectly improve your reader’s experience and leads to better sales in the longer run. For this, you can use several email service providers such as MailChimp, AWeber, ConstantContact, GetResponse and more. Also, you can consider the checking of HTML version of your email before sending them out. Use Mobile-Responsive Designs If your emails are not optimized for mobile devices, it’s possible that your message won’t get the attention it deserves. The most important factor for effective mobile email marketing is mobile-friendly design. In fact, according to Blue Hornet, 80 per cent of users would delete an email if it does not look good on their mobile devices. Clean Your Email Lists You need to clean the bad email addresses in your list as it will impact your credibility and your overall deliverability to get good results from email marketing. Most of the marketers only concentrate on expanding their email list while ignoring the reach of their email campaigns. Hence, don’t invest all your time and resources in trying to get more individuals on your list, instead of that, steer some of your resources to hit your subscribers’ inboxes. Pay Attention to Your Metrics One of the major keys to improving the effectiveness of your email marketing campaigns is to analyze the results of your each email marketing campaign. Here are some of the most useful metrics you need to monitor for email marketing performance: Source: V12data.com To optimize your email campaigns for success, monitoring open rates, click-through, conversions, and other significant variables help you to derive a clear picture on what needs to be corrected, changed, and/or eliminated within your email marketing strategies. Final Thoughts Email marketing is a process which takes time to get successful outcomes, but it is worth spending time and working on. Not only it is a perfect way to connect and keep your clients updated, but statistics show that email marketing provides marketers with the highest ROI. As a marketer, if you are trying to make most out of your email marketing campaigns, don’t forget to pay attention to the above-mentioned email marketing tips!
Data Appending Solution

Examples of Unique and Best Email Designs for Email Marketing Campaigns

by Email Marketing
Image Source: Best Designs Regardless of industry type and business size, you can use email marketing to promote your business on a rapid scale. Although there are many different ways to reach your target audience, from social media campaigns to influencer marketing and paid ads, email marketing remains one of the most effective ways to cut through the competition and enables you to speak directly to your customers. To maximize the effectiveness of your email marketing strategies, you need a great design that grabs the attention of customers. Hence, most of the brands are turning to email design and new creative solutions that gain the attention of the customers and increase the click-through rate for their email. Based on the type of industry and email purposes, email marketing campaigns can be divided into several categories. In this article, we will focus on four types of email campaigns that marketers in all industry segments use those most often:
  • Product promotion
  • Upselling
  • Cart abandonment
  • Product updates
In a general email, the design varies concerning the type of email campaign. Here, we are providing the best examples of email designs developed by top brands based on the type of campaign they used: Product Promo Email Campaign Examples Along with email newsletters, the most common email marketing campaign used by most of the businesses and brands when they launch a new product or service is product promotion. Here are a few examples of best email designs used by top-brands for product promotion.
  • Apple AirPod Pro
Apple’s email product campaign for the launch of AirPods Pro earphones is in line with the brand’s style and visual characteristics. If you look at the below image, it is simple, predominantly monochrome with a large, high-quality photo of a product which is dominating the main screen. [Image Source: ReallyGoodEmails]
  1. This email campaign has well-structured headings which help readers to understand what exactly they are looking for.
  2. Contrasting images of Air pods pop against the dark background is eye-popping which can grab users’ attention.
  3. Also, the numerous calls-to-actions such as “Learn more”, “Buy” may lead readers to visit their landing pages and enables users to make a purchase.
  • Great Jones’ Salt & Pepper
Great Jones’ is a company specialized in producing home products such as kitchen appliances and inventory. If you look at the below image, their Salt & Pepper product launch campaign completely relies on simplicity and attention-grabbing animation. [Image Source: ReallyGoodEmails]
  1. Great Jones’ email campaign is all about selling one product which was displayed in the email template.
  2. This makes their email campaign strikingly concise and direct.
  • Frame.io
Another example in simplicity and direct marketing – is about a product launch email campaign during a conference conducted by Frame.io. [Image Source: ReallyGoodEmails]  
  • If you look at the above image, the email design with solid black background -which is very attractive that can grab the users attention
  • Also, they clearly mentioned their CTA as “Reserve Your Seat” for the conference related Final Cut Pro X Creative Summit.
Upselling Email Campaign Examples Whenever a customer buys a product from a particular brand, it can send upsell campaigns to their customers. Hence, most of the businesses usually send upselling email campaigns that can steer the buyer’s attention towards more products that they might interest and buy. Here are examples of best email designs used by a few brands for Upselling Email Campaigns:
  • Dollar Shave Club
[Image Source: ReallyGoodEmails] With a carefully executed and beautifully crafted e-mail campaign, this beauty and personal care brand upsell its products based on their customer’s interests as shown in the above email template.
  • The “Dollar Shave Club” campaign invites a consumer to add more items to their shopping cart before hitting the order button.
  • The email campaign portrays potential purchases in two columns, with a very striking contrast between the product and the background.
  • To grab users’ attention, they used vivid orange CTAs for “ADD” which are very visible and eye-popping.
  • WeTransfer
WeTransfer is a company specialized in File transfer services. If you look at the below image, it is trying to upsell its bandwidth package through a uniquely designed email campaign that markets WeTransfer Plus package [Image Source: ReallyGoodEmails]
  • With a perfect and concise email design, they opted to market their product with a magazine-style email campaign.
  • They used a lot of white space and a few vibrant colours to make their email campaign stand out.
  • Also, with a single call-to-action button, they are trying to invite readers to learn more about the package and make a well-informed purchasing decision.
 
  • Grammarly
Another example of Upselling related Email Campaign is Grammarly. If you look at the below email design created by Grammarly – which is very personable and attractive. [Image Source: ReallyGoodEmails]
  • They mentioned “Highlights of Your year” in newsletter with yearly writing stats.
  • This creates an immediate effect of familiarity and reliability along with a personalized touch.
  • Furthermore, their email campaign follows its brand’s style guidelines with clean white space and gentle, pastel colours.
  • Also, they mentioned the CTA button at top of the newsletter which invites them to upgrade to the Premium account.
Cart Abandonment Recovery Email Design Examples Cart Abandonment is the most common scenario when it comes to eCommerce. Most of the customers visit an eStore, add an item or a few into their cart and then leave without completing the purchase. This leads to Card Abandonment. Here are some of the best examples of email marketing campaigns that remind customers about the items they have abandoned in their cart.
  • BluDot
BlutDot is a company specialized in Home decor and furniture brand. It reminds their visitors of items they have viewed in their online store by sending them a very concise cart abandonment recovery email campaign as shown in the below figure. [Image Source: ReallyGoodEmails]
  • To grab the attention of users, Bludot provided furniture images in a neutral colour along with simple lines “Taking another look? We saved your items.” and CTA as “Complete my order”
  • The email campaign is very precise about reminding their readers of the items they looked and abandoned in their carts previously.
  • Just below the CTA, they provided the items with a direct Checkout button next to them.
 
  • Moschino
The cart abandonment recovery email campaign executed by Fashion and Apparel Brand – Moschino is quite interesting as shown in the below image. [Image Source: ReallyGoodEmails]
  • This email design features a black and white photo of a model with a caption “You left something behind” and a “Return to checkout” call-to-action – which is quite exciting.
  • Right under this large central part of an email, there is a list of items the user has left in their shopping carts.
  • Also, they included “Complete my order” button which enables readers to return and complete the purchase.
 
  • ASICS
Here is one more example for Cart Abandonment Recovery email campaign executed by Exercise and fitness brand – ASICS. If you look at their email design mentioned below, they remind visitors who have looked at items in their store, placed them in a shopping cart and abandoned them. [Image Source: ReallyGoodEmails]
  • ASICs cart abandonment recovery email campaign mainly highlights the product that has been viewed by the users who visit their website.
  • Also, they mentioned CTAs in an email that encourages them to complete the purchase.
Product Update Marketing Campaign Examples Updates to the products or services help satisfy consumers and create more interest in those products. Marketing campaigns for product updates educate the subscribers about products and typically include a lot of information, both in copy and design. And here are some examples for Product Update Marketing Campaigns: BluDot’s Stack’em Up Home and decor brand Blu Dot’s “Stack ‘em up” product update email campaign is quite narrative as it incorporates design of their upgraded product as shown in the below image.
Data Appending Solution

A Complete Checklist for Email Design Best Practices

by Email Marketing
Source: Somebody Marketing Although marketing landscape changes at an incredibly fast pace, but email marketing is still the most important and effective way to reach your targeted audience. When it comes to successful email marketing, you need to consider Email Design as one of the most underlying factors. Hence, it is essential for B2B marketers to adapt best practices in Email Design to increase more visibility, drive high sales conversion and get more business opportunities. Before diving into Email Design Best Practices, let’s start with the basics! What is Email Design? Email design is a process of strategically designing and generating an email that resonates with your target audience, specifically your current email subscribers and clients. Hence, having a great email design is important as it engages your recipients and captures attention of your targeted audience. When it comes to designing marketing emails, there is no magic formula that will get you impressive results all at once. But while setting up an email marketing campaign, the design of your email is definitely a significant aspect to consider. If your design does not relate to your email subscribers, then most of your emails get marked as spam, deleted, or completely ignored. To make sure your marketing emails are as effective as possible, you have to consider several different aspects of your email design carefully. Here is the complete checklist of some important email design best practices for you to consider before rolling out your next email marketing campaign. Use Interesting Subject Lines Your email subject line should be something that grabs the attention of your subscribers and gets them interested enough to keep reading. Hence, make it relatively short but as informative as possible. The ideal email subject line should be a good, interesting summary that determines people what they can expect from reading your email in the fewest possible characters. Therefore, always aim to limit your email subject line to 50 characters or less. Here you can see average read rate of emails based on the length of subject lines. Source: Return Path If your subject line includes too many characters, it may get truncated in some of the email mailbox providers. Because of this, your email may lose its meaning and impact or even end up looking like funny or awkward at some instances. Hence, to make sure your message comes across all mailbox providers, you need to keep your subject lines relatively short. Use Perfect Pre-Header From a recipient’s point of view, pre header is the next thing they look after a subject line. Hence, it should be optimized for mobile, desktop, web mails as it’s the second most important thing readers make a decision to open & read the email further. It can provide useful context to the subject line and assist in increasing the open rates. Here are the best practices for formatting a Pre-Header:
  • It should be short and represents the exact point.
  • Limit Pre-header length within 40-70 characters.
  • The Pre-header text and the subject line should complement each other for better performance.
  Use Right Fonts The fonts you choose in the emails can define the look and feel of your message. While there are hundreds and thousands of fonts available on the internet, not all of them will be the right fit for email communication. In general, you can use any font that fits your visual brand identity in static images and GIFs. But in text, you have to stick for system fonts and web fonts.
  • System fonts are the types of fonts that can be displayed on all devices or within any application. These include Georgia, Times New Roman, and Verdana.
  • Web fonts are widely supported, and can be rendered differently on your recipients’ device. These include: Roboto, Lato, and Montserrat.
Hence, it is highly recommended – either stick to system fonts, or use web fonts. Ideally, you have to use up to two different fonts while designing email templates – one for the header section and one for the main text and CTAs. Use Mobile-Responsive Emails With more than half-of your recipients opening your emails in mobile, it’s essential to optimize your email design that fits for both desktops and smartphones. You can optimize your emails for small screens by implementing these design best practices:
  • Implement Minimalistic design
  • Don’t use complex headers, extra calls-to-actions (CTAs), or clutter
  • Use High-contrast design set at low brightness for mobile screens
  • Use Single column layout
  • Place Easy-to-view content
  • Set mobile-friendly links
  • Keep Smaller image files
Incorporate Unique Visual Content As most of the audience don’t show interest in reading lengthy promotional mails, make sure to use visual content that expose your brand identity. Visual content plays a key role in attracting & converting prospects into customers. Hence, keep your customers interested in your message by incorporating images, videos, GIFs, animations and more that resonates with your brand. Here are some best practices on how to incorporate visual content:
  • Make sure that images and other graphics should have excellent resolution
  • Use high quality images to get a point across
  • Don’t use large image sized files as they slow down your email’s load time
  • Also consider whether the images add something essential to your emails
Personalization When you customize an email and tailor it according to your recipient, it’ll feel more thoughtful, professional, and personal. Email personalization helps you foster a relationship between your business and customers – which eventually boost retention rates. Here, in following images you can see how personalization increases open rates by 26% by grabbing users’ attention. Source: Debibodett.com Personalization of email includes everything – right from subscriber’s name to demographic, behavioral and other contextual data. Adding company’s name, last purchase and other information in your email design helps you to personalize email in the best possible way that aligns with each customer. Use Right Tone That Aligns With Your Brand When your email recipients clicks on your message, they should know that the email was sent from your company. So, it’s essential, the language and the voice you use in your emails can create a feeling and brand image that can make your emails stand out from your competitors. Hence, vary your tone depending on the subject of your email. For example, if you’re sharing some news about your company’s biggest promotion, you can sound more excited than usual. But, note that – your general voice should be consistent throughout your emails and other marketing materials as it matters most for your business. Make Your Call-To-Actions (CTAs) Stand Out As a b2b marketer, there will be always one goal behind sending emails to your targeted audience whether it can be a sign up for a new trial service or promoting a new product or trying to sell older products as a part of a clearance sale. You can make your marketing goal clear by incorporating CTAs within your email. Call-To-Actions are used to convert your email recipients into a loyal customers. Here, in this image you can see the best practices for creating your Call-To-Action buttons. Source: Leadboxer.com At some instances, most of the audience may not find Call-To-Action even when you included it in your email. Hence, always make sure the link you include in your CTA is visible and eye-popping. Also, you can uses colorful buttons and bold text that can bring attention to your calls to action. Bottom Line With great email design, you can reach and resonate with your audience more effectively, helping you to grow better. Eye-catching and impactful emails will help you build long-lasting customer relationships and turn more individuals into paying consumers and brand advocates. So, start designing your emails while keeping this checklist aside.
Data Appending Solution

Proven Email Tactics Help Improve Customer Retention

by Email Marketing


Source: Ignitur

With increased competition, retaining customers has become a challenging task for most modern businesses. In current scenarios, it is a nerve-wracking task to retain or re-convince a customer to buy your product or service.  As a business owner, you might prefer to focus on expanding your customer base, but it’s also important to sustain the interests of your current customers.

In recent studies, it was found that the success rate of selling to current customers is 60-70%, whereas the success rate of selling to a new customer is 5-20%. Although customer retention consists of many metrics to focus on but overall it depends on increasing engagement and deepening your customers’ connection to your brand. Here are some metrics that shows reasons why do customers opting-out your services:

 

Source: From acquire.io

Customer Retention through Email Marketing

Amid the dominance of social media and other marketing channels, email marketing continues to be the most effective way of marketing to strengthen your bonds with customers. Also, it is extremely cost-effective while connecting with your existing customers as they’re already on board with your brand and you have all the information you need to reach out to them with targeted retention email campaigns.

If you are facing the challenge of retaining your customers, do not lose hope. Remember there many tactics and approaches to engage the customers in the best possible ways.

Here are some of the unique tactics that would surely help in the customer retention process:

Database Segmentation

Database segmentation is one of the best practices that involves dividing your huge customers’ database into small groups based on various factors such as age, gender, buying preferences, location, and more. Segmenting your database allows you to create better offers for a specific group of audiences. Additionally, it can increase click-through rate (CTR), engagement, and page visits.

As each company has different products and diverse buyer groups, divide your database and develop your email marketing content strategy as per your segmented data. Database segmentation allows your marketing department to send the right email to the right person at the right time. Also, it allows your emails to stay relevant and gives you a chance to understand the needs of your customers. So that, you can offer products that are actually needed and deliver superior service to retain your customers.

Create Valuable Content

Providing high-value content is always helpful to increase your credibility and win the trust of your customer. Although, nurturing a customer is a long-term process but one has to toil hard to understand the mindset of the customer. However, analyzing the needs of the customer is a complex task, but when you understand the needs of your customer, creating engaging content becomes easy.

Sending an email with the right content that aligns with your customer needs is the most important aspect in nurturing a relationship with them. Also, use eye-catching subject lines while sending emails that make recipients open your email and consequently increases your click-through rate.

Personalization

Sending personalized emails is the ever-green tactic to be used in e-mail marketing, whether it is to acquire new customers, or to retain the existing customer. The data shows that personalizing your emails can boost sales.

In fact, 33% of marketers believed that personalization will be the most important marketing capability in the future. While you can’t afford to make each and every email unique, you can send automated personal messages based on their gender, products purchased, engagement level, and location.

Send Special Offers To Your Customers

The more you know about your customers, the better you can tailor your email marketing approach to each individual. Hence, review your customer’s purchase history and determine what kind of offer will be the most appealing to each individual that will keep your brand in your customers’ minds.

All you need to do is identify ways to revive their interest and convert it into an actual purchase! Using your CRM software, build a list of all customers who haven’t bought anything for a longer run, and compare it with a list of all contacts who subscribed to your newsletter. The result is a list of contacts that are actively interested in your product and others who didn’t make a single move.

Finally, send them a special offer deal or a discount on new products that align with active customers’ interests and make them feel that you care and haven’t forgotten about them.

Send Email Newsletters

Sending email newsletters is one of the proven customer retention strategies that work for sure. The right email newsletter can help you train your customers – especially when you’re totally focused on educating them with branded content. According to Nielsen Norman Group, “Newsletters are great for maintaining good relationships, even when people aren’t actively making purchasing decisions.”

Sending educational emails has become a smart method of educating your customers – and giving them choices to consider buying from you other than your competitors. In some instances, if they can get valuable content from you at the earlier stages, they will remain your customers. Hence, show them a step-by-step process on how to use your product, the benefits, and behind-the-scenes video or pictures. And nurture your existing customers with loyalty programs.

Send Regular Re-Engagement Emails

Re-engagement emails are designed to bring back your previous customers who are not interacting with your business currently. For this, you can use your customer relationship management (CRM) tool to track customer engagement.

You can also send out re-engagement emails to someone who unsubscribed your service, in an effort to get them to change their mind. Most of the re-engagement emails include some kind of special offers or discounts. Note that, the discount doesn’t have to be permanent, just give them something to get them active again, like 15% off of on a service or two months free subscription.

Bottom Line

If there is anything that is more important than customer retention, it is maintaining your customers’ email database up-to-date and duly segmented by measuring the performance of each of your email marketing campaigns.

In addition, on your website, you can also conduct periodic audits to verify whether the plug-ins and add-ons of your website, such as shipping suite, SEO extension, and search extension, operate according to your expectations.

The key is to provide your users with a clean, stable, and, most importantly, superior website experience. If your clients feel confident and pleased to trade with you, and you have a great product to sell, then they are already persuaded and will be interested in buying from you over and over again.

Data Appending Solution

Ultimate Guide to Managing Remote Marketing Teams

by B2B Marketing
Ultimate Guide to Manage Remote Marketing Teams In response to the global pandemic of the Covid-19 and all the uncertainties, remote working or working from home–has become common across most of the industries. As a result, thousands of team leaders and managers are suddenly finding themselves running a totally remote team. As a manager of a remote team, you need to be tactical and coordinated to make sure that your colleagues feel involved in the loop and how they can be effective in your company. It takes extra time, a lot of communication, and a good sense of inclusion and empathy. Whether you’re a new or an experienced manager, moving from leading in-office to a dispersed team can be a major transition. To assist you on how to manage remote teams, here I have mentioned some tips below: Create an Efficient Remote Recruiting and Onboarding Process Before managing a remote team, you need to hire and onboard the new talent. To get started with this, use digital platforms like Indeed or LinkedIn to announce and promote about new job role. If you are hiring for a role that is open to being remote or in the workplace, conduct all the interviews by video call to eliminate any location bias in your recruiting panel. In addition to virtual onboarding, each employee has daily check-ins, career chats and ongoing training with his or her supervisor to ensure that their job is progressing. Schedule Effective Virtual Team Meetings When you have a remote or global team, team meetings will be a crucial means of communication. Conducting weekly standup virtual meetings via Zoom and other standard video calling applications enable teammates to talk about projects or goals. Once you’re about to arrange the meeting, make sure to pick a time that fits in various timezones for team members. Stick to this meeting time and stop canceling to make sure remote workers who have not received a notice of cancellation. Before going ahead with virtual meeting, send an email and calendar invitation to your team. Also, include meeting login information or a number they can call, if they face any technical issues. Just before you start the meeting, make sure that your computer’s sound and video are working properly. Also, ensure that the environment around you is calm and not distracting from your teammates. Conduct Regular Check-Ins with Individuals on Your Team While you or your team members are working remotely, you can’t quickly turn to them to ask them a question, or have a casual conversation about work. That is why you should always consider scheduling one-on-one calls with your team mates, in addition to your list of remote meetings. Regardless of whether it’s a progression of one-on-one calls with employees working autonomously or a group call with the people whose work is exceptionally collective, the most significant thing is that these calls are normal and predictable. Consider the Implementation of Digital Productivity Tools In addition to the video calling app, there are other useful resources you can use to handle remote or distributed teams. Here are few types of digital productivity tools to start implementing:
  • Scheduling Tools
When everyone in your team is remote, it would be difficult to schedule a meeting. Fortunately, there are plenty of tools for requesting, managing and scheduling meetings with your team. For example, if you’ve Microsoft Outlook or GSuite, you can see the schedules, working hours and availability of your teammates. You may then send an invitation to a meeting for a time when they are free. Them your teammate will approve, deny, or suggest a new time for an event from there itself.
  • Task Management Systems
You can create a collaborative team project with a task management system like Trello or Asana, and digitally assign the tasks to various team members. You can also set deadlines for the tasks and check to see if they are marked as complete.
  • Instant Messaging Applications
Have you ever been caught up in a giant email thread where multiple people replied to the same message? With instant messaging applications, you will be able to create group threads to discuss projects, upload conversation assets, and see when other team members have responded clearly. This is also a useful way to communicate topics that don’t require a full video call to discuss with your team. Be Aware of Time Zones and The Boundaries of Remote Employees As a remote team manager, navigating around the different working hours of your teammates is important, while also encouraging teammates to be aware of other remote teammate schedules in your time zone. As you onboard employees or implement a team calendar, ask remote teammates to mark their working hours on their schedule. They should also have an informal meeting with teams and clarify time zones and regular work hours, just to make sure all team members are up-to – date about who should work when. Plan Virtual Chats to Align with Other Teams At an organization with remote or scattered employees, you shouldn’t simply concentrate on your own team. You should also be sure to regularly communicate with other departments to see where your collaboration can line up with there’s and where you can profit the greater business. As a marketing manager, you should try to plan virtual chats with sales managers and other teams to discuss goals and where your team can align with theirs. You can also use digital resources, such as marketing attribution apps, to get an understanding of how your work impacts the company. In the long run, these meetings would encourage you to think about the business with a broader perspective, rather than constantly concentrating on the efforts about your team. Consider Virtual Opportunities for Team Bonding In order to create a better team, consider virtual opportunities which allow teammates to get to know each other on a more human level. If your schedule is extremely limited, you can also find space in daily team meetings for virtual bonding. In addition to allowing teams to get to know each other through virtual events, you can also identify opportunities where you can more personally get to know the individuals in your team. Provide Encouragement And Emotional Support To Your Team It is crucial, as a remote team manager, to consider the difficulties that your employees may face and give them any other guidance when required. If you have any in-office teammates, you should also encourage them to regularly consider the challenges a remote employee may be going through. When you make good use of emotional intelligence, your teammates will feel more confident coming to you with questions and concerns. They will build a greater sense of faith in you as their boss, too. Most of all, a person who knows their emotions and other people’s emotions will handle teams in a variety of different situations. If you’ve never worked remotely or supervised remote teammates, it could take time to develop the perfect dispersed team management strategy. As you develop your management strategies, your most important goals will be to help the team run efficiently, create an inclusive work climate that encourages employees to excel at all times and use emotional intelligence.  
Data Appending Solution

COVID-19 : How B2B Marketing is Working

by B2B Marketing
This article has different way of approaching this pandemic by bridging gaps formed by Covid 19. Though there are serious clinical trials for candidate vaccines have begun in numerous parts of the world, what keeps us growing during this pandemic is, social distancing & supporting business from remote. We should admit that consumer attitude & behaviors are changing as the world faces critical lockdown. Hence marketers should take it seriously as companies must prepare to meet the needs of consumers until things resume back normal. Due to corona virus intervention, many businesses started to adjust the changing needs of their clients, people, suppliers & dealers. However, the John Hopkins University’s report shows there are 2 million confirmed cases of corona virus world-wide. More than 600,000 cases have been recorded in the US alone this is quiet alarming figures. So to survive in this extreme catastrophic situation, marketers should look for innovation, resilience & empathy. This can be the best time for any company to think about new dimension to of marketing through digital platforms maintaining thumb rule of social distancing. We like to share few ideas on how to marketers should adapt B2B marketing & sales strategy during this COVID-19 crisis: Make sure you keep yourself & organization out of the headlines in virus spread. Whenever possible, it is advisable to support from home. Since everyone is panicking right now it’s highly no time to show your needs, rather address your audience in the first place to stay relevant to your audience. Ask yourself & review if existing campaigns are still running with proper context & niche audience. It is one of the best ways to explore & play safe with current & upcoming digital trends. Also help your teams to explore & test a new set of audience. In case of targeting a broader audience, once you setup campaign, let algorithms work & look for new users who are likely to get convert. To support their customers & frontline employee’s commercial leaders framing different strategy as COVID -19 pandemic cancelled all public events and forced professionals to work remotely, shutting entire segments of the economy. These are few quarantine findings, which allows companies to rethink about their need for online brand promotion & engage customers throughout lockdown:
  • Most of the marketers except their overall marketing may cut moderately or fully.
  • 60% to 80% of plans cancel for all live & scheduled events
  • Companies should start to focus on content creation, online events & search marketing.
  • Segmenting marketing needs by industry wise, healthcare companies anticipate stable or increased marketing budgets.
  • Small-sized range companies may see steep budget cuts, while mid-sized can maintain it to the original level as planned for 2020.
  • Boost in streaming services & increase of virtual events
Check out following ideas on adjusting your PR strategy during this COVID-19 pandemic: Anticipate customer Behavior & Requirements: Social distancing & lockdown is tough to identify & address customer needs before it arise as a problem area. It becomes important for the marketers to understand the emerging patterns.  Real time insights & technologies can anticipate the declining customer needs. It also becomes essential for the marketers & brands to establish real time assurance. Make sure you’re active in the digital world:   As lockdown made people to spend more time on entertainment, social media for connecting with the outside world, with disrupted marketing initiatives you can reach marketers where they are. Create webinars in the comfort of users; do live video in any social platforms to engage your audience. Social media is a boon when we’re maintaining social distancing. Make sure all your online information are up to date & lined up with target audience expectation.  Create regular content which keeps you & your brand top of everything. Clean up digital space: Refine & clean up your SEO & B2B marketing strategy to ensure blog, website & social profiles are fresh & optimized. Spread a word or urge your followers to help communities who are affected by COVID virus.   Build positivity & morale within teams & clients: Conduct virtual meeting, video conference & open ended ways to encourage collaborative & familiar environments. Leadership should use of new tools, collaboration software for sharing documents & priority update project updates. Healthcare: Digital health firms & start-ups have an opportunity to assist health care workers in diagnosing & minimizing the outbreak numbers. US has seen a tremendous increase in telemedicine providers extending their support to connect patients with health care professionals as they are being advised to take care by comforting at home. Adoption of RPM(Remote patient monitoring) drastically increased as companies started using AI powered tools to help clinicians to track infected patients. Researchers & drug makers joining hands with cloud developers to speed up drug development process & test on humans. Additionally we can see increased collaboration between researchers & pharmaceutical companies concentrate more on tackling novel corona virus outbreak. Learn to embrace change & work on making better communication strategy.  Constantly brainstorm & try to understand what success looks to you & your customer during this pandemic outbreak time. It is essential to stay calm, stay home in this panic time & more importantly have a sense of responsibility when it comes to your clients, team as well as family.
Data Appending Solution

Top Email Marketing Trends for Successful Lead Generation in 2020

by Email Marketing

Faced with the booming popularity of social media marketing and acquisition, Email Marketing still serves up distinct benefits than other media streams struggle to match. With the total number of email accounts growing at a faster pace, email marketing is a great tool for most of the businesses to reach out to target audience, deliver a brand message and acquire customers.

Most of the marketers consider email as their top lead generation strategy. If you’re still wondering that email is still relevant in 2020, then you’re missing out on powerful lead generation and nurturing tool. So, it is highly recommended to make email marketing as a part of your 2020 digital marketing strategy.

Interested in making most out of email marketing? Read on to learn about the top trends that can help you drive more sales.

Personalization

In 2020, email personalization isn’t only a good gesture — subscribers consider it.

In general, consumers receive hundreds of emails each day, so you need to send personalized emails to get your campaigns outstanding. Personalized emails allow you to cater to the particular needs and interests of customers, while leading them to the next phase of the sales funnel. In addition to personalized email campaigns, things like personalized email timing, personalized sending frequency will become more prominent as the year unfolds.

Mobile-First Optimization

In this modern digital era, people rely on mobile phones from reading emails to making purchasing decisions. The number of smart phone users is gradually increasing and it is predicted to reach 7.25 billion in coming years. Therefore, it is important to run email campaigns that are optimized for mobile devices to earn more leads.

A well-optimized email is clean and simple to view great on smartphones. Once you’ve optimized your emails for mobile, you’re more likely to increase the email click-through rate. Hence, optimizing your email campaign for mobile devices is a must if you want to deliver your brand message and increase sales.

Minimalist Copy and Design

Since users receive many number of brand emails, it’s crucial for any business to stand out from the crowd. The main purpose of sending emails is to be read, attract people and convert them into qualified leads. However, it’s not mandatory to create eye-catching emails but most of the people believe that attractive email templates and design can drive maximum customer’s attention.

Minimalist Email Design helps to optimize email load time and deliver a completely-focused brand message. In addition to this, it aligns with your marketing efforts and delivers enhanced success rate.

Automation

Email automation is not a new strategy but you need to add it to your portfolio if you want to succeed in new marketing arena. With email automation, you can easily use data to send customized email campaigns — and concentrate more time on your business provided by automated sending. Since automatic emails are connected to subscriber actions, they are highly personalized and a highly effective way to engage leads and clients.

Segmentation

Segmentation is one of the best email marketing strategies helps in splitting the whole list of subscribers into small groups according to their distinguishing features and similarities. Segmentation has proven to set new standards in email campaign success rate. In recent searches, it has become more evident that segmented email marketing campaigns have increased revenue by 70%.

Brand Storytelling

One of the most powerful trends in today’s email marketing strategies is the use of relevant content and maintaining a focus on the customer journey with each campaign. Email content will feature more storytelling and authentic messages than standard sales content which works effectively throughout 2020 and beyond.

With quality brand story and authentic content, your business can attract more targeted audience. This will allow you to improve your connections and ultimately boost lead generation.

Videos

One of the most email marketing trends is videos embedded within emails. Give your emails a professional appearance by incorporating videos rather than regular text email. Emails with video content enable you to become familiar with your costumers.

Moreover, using videos in email campaigns can earn you more credibility with increased click rate and ultimately, it makes subscribers more likely to engage with your brand and purchase.

As technological innovation has been improving continually, email marketing remains one of the most powerful tools to generate leads. Hence, it is essential to understand the current trends in email marketing to build the campaigns that reach more audience and in turn leads to higher conversion rates.

Top B2B Marketing Tactics to Maximize Your Business Growth

by Email Marketing

Marketing to business is completely varies from marketing to individual customers. This is where an entirely different marketing method-b2b marketing came into existence. As the landscape of marketing changes along with the audience expectations, it is vital for b2b marketers to keep updated your marketing strategies to stay ahead of competition.

Here’s is the top b2b marketing tactics which can add value to your marketing strategies.

Integrated Marketing Channels

Although there are different marketing channels and mediums that can promote your brand effectively and can draw high returns, but choosing the right marketing channel that perfectly aligns with your marketing strategies is crucial.

  • Email Marketing

Email Marketing is one of the best marketing strategies which has been implemented by 90% of marketers to reach business customers. Effective email marketing campaign can help you engage with more customers. Starting off your email campaigning efforts with the aid of high quality mailing list can help you send messages to targeted audience in hassle-free manner. Hence, it is essential to update your business mailing lists on a regular basis to maintain the accuracy of data.

  • Content Marketing

An effective content marketing strategy is an essential factor need to be consider for the success of an organization. As content gives credibility to your business, most of the b2b buyers prefer to look at the content before making any purchasing decisions. So, give the information to your audience for which they are looking for. Providing quality content to niche market always help in promoting your brand with customer trust and loyalty.

  • Social Media Marketing

Social media is another good marketing medium you can consider while promoting your brand. It helps you to build relationships with key-decision makers holding purchasing authorities. Posting quality content on social media may attract people and turns them into visitors. Social media is not only the place to fetch leads but also the place where you can get to know about your audience interests.

  • Digital Marketing

An effective digital marketing campaign is a vital part in engaging more number of visitors to your website. Optimize your digital presence by applying SEO technique and quickly improve your website ranking to attract more visitors and convert them into your business customers. So, make sure to have strong b2b digital marketing strategy that can define your target audience.

 

Account Based Marketing

Account Based Marketing is one of the most effective and smart b2b marketing trends which is often overlooked. In general, account-based marketing uses a hyper-targeted approach to finding current or existing clients of your company and directing your marketing to them. This approach not only lowers your marketing budgets, but also removes a great deal of time and energy spent trying to generate leads when it could be spent on maintaining existing relationships.

Mobile Marketing

Mobile Marketing is a must for b2b marketers or businesses to drive business growth. In this modern era, most of the people use smart phones to check daily updates. Make sure your website is mobile friendly and content friendly. Optimize your websites to ensure your content is accessible on the smartphone. Hence, it is essential to update your website and contents regularly for best mobile experience.

Niche Targeting

The more specific a message to your niche, the more chances it will generate better responses. One of the best practices in niche targeting is to segment your email lists based on the right audience.Segmenting the email database is a great way to create a unique and deliverable campaign to the right audience. This approach allows you to send your email to a specific location, customer profile, industry etc. can allow you to personalize your message.

Checking all marketing channels is crucial to find out what combination has the most impact in your industry, so you should strive for a balanced mix.  Marketing is becoming the mix of sales and a new wave of opportunity comes with every technological development in the market. Use these smart tactics in the B2B marketing to reach audience through any platform.

How Email Appending Service Can Accelerate Your Sales and ROI?

by B2B MarketingEmail Marketing

Email Appending is one of the best and most effective ways that allows a business and marketing professionals to reach more potential audience with accurate and deliverable emails.

Every year, on an average of over 30 percent of technology professionals change their email addresses. You might have a large customer database, you know their name and where they live. But the database doesn’t contain a valid email address and this is where Email Appending Services came into spotlight and assisting marketers in adding accurate email addresses of customers.

Before digging into deeper on how email appending services can accelerate your business growth, it is essential to know about email appending and how it works.

What is Email Appending?

In simple words, Email appending means updating the email address of your existing customers which are missing from your existing database.Email Appending is one of the best marketing practices that involves retrieving customer data such as (name, postal address) and comparing it to a vendor’s database in order to collect the missing information.

How Email Appending Works?

In general email appending is simple and technically risk-free. You give your customers’ names and postal addresses to LogiChannel, and we will add missing email addresses and return you the enhanced list. First, we recognize the company’s email domain that is specified on your input file. Later, we will use reference databases to define the company’s e-mail naming convention (i.e.: firstname.lastname@ or firstname@). Once the naming convention is determined, the business customer’s email address is generated.

Let’s talk about how email appending can accelerate your business growth.

If you discover that your email marketing campaign doesn’t get desired results, then it is recommended to identify the gaps in your customers’ database and fill those gaps with best email appending service as it helps marketers to contact the right prospects with authentic email addresses in the database.Email appending provide a massive boost to the sales figure and also generate higher traffic to the website.

If you’re thinking about marketing expansion and expecting outstanding communication benefits, then you need genuine and accurate customer email addresses that perfectly aligns with your marketing campaigns. With email appending service, you can boost revenue and enhance customer retention with an accurate marketing database.

List of benefits associated with Email Appending Service.

  • Accelerates email marketing campaign success rate.
  • Reduces direct mailing costs.
  • Increases your range of potential customers by reaching the right target market.
  • Generates more ROI from existing customers by building valuable multi-channel relationships.
  • Improved delivery rate

 

Best Practices

Most of the marketers and businesses opt for Appending services to get fresh contact information about their target audience. But before going to invest on email appending services, it is essential for marketers to run appending employments on new information rather than outdated data. This practice can dramatically increase the value of your list and helps you to stand ahead of your competitors.

Hence, Email appending is one of the best marketing services that give marketers the best insights and access to their customers. And also, it is one of the most accessible niche services which allow B2B customer communication with the greatest facility. Therefore, don’t limit the success of your marketing campaigns by the size of your email database. If you haven’t considered email appending yet, it is recommended that you go for it before it’s too late.