Data Appending Solution

5 Metrics That Every B2B Marketer Should Track

B2B marketing analytics are critical to the long-term success of your business. Knowing how to properly measure your marketing efforts might give you a leg up on the competition. If you don’t use analytics, your team will struggle to understand campaign success, make plan improvements, and troubleshoot any reoccurring issues. But, with so much data at my disposal, which data points or metrics should I pay attention to the most? Indecision, indecisiveness, or, worse, decisions based on incorrect assumptions can result from too many facts without clarity or comprehension.

Continue reading to learn about five indicators to keep an eye on in order to ensure that your website and B2B marketing initiatives are performing at their best.

B2B Website Traffic

Set up a Google Analytics account to begin gathering data from your B2B website (or a similar tracking platform). Once you have some data, you should spend some time establishing baseline metrics for your initial B2B website visitors. This gives you information and tracks the traffic that comes in as a result of your various marketing efforts. Organic, paid, direct, and social, referral, or other traffic will be classed as follows: organic, paid, direct, social, referral, or other.

B2B Website Traffic | LogiChannelWebsite traffic is an important measure to track since it allows your marketing team to focus on the correct projects while also staying on top of any potential concerns. Low traffic or extremely low, or even high, levels of engagement can signal a problem with your Google Analytics implementation or a technical issue with your B2B website. Understanding your Google Analytics baseline might serve as your first line of protection against future website difficulties.

Engagement Rate

Engagement Rate | LogiChannel

Any visitor who does not quickly bounce off a landing page, browses numerous pages on your website, spends a significant amount of time on your B2B website, or converts is considered to be engaged. Low engagement rates usually suggest that the quality of your material falls short of the user’s expectations. This gives you the chance to enhance the content on your B2B website or optimize for more relevant keywords. It’s critical that your sites provide clear answers to the search terms and questions you’re targeting, otherwise, you risk a user leaving your site.

Keyword Tracking

As previously stated, the SEO keywords for your B2B website can make or break it. Early on in your B2B marketing campaigns, choosing and sticking to the right industry-specific keywords creates the framework for a more united and successful long-term strategy. Keyword reporting tools like as Moz and SEM Rush may provide a variety of data on keyword performance and trends.

Keyword Tracking | LogiChannel

It’s vital to remember that organic keywords fluctuate in popularity over time. Keywords that are consistently heading downward, on the other hand, may indicate that you should place more emphasis on that term in order to produce more high-quality searches. Over the following few months, you should add themes that target this term to your editorial schedule, whether through new landing pages or other thought leadership content. Although this term should be prioritized, don’t forget to keep an eye on your other high-performing keywords.

Lead Source

Lead generation is essential for any B2B website’s success. The next step is to evaluate which sources are converting after you’ve identified where your visitors are coming from and how they’re interacting with your website. Giving all leads that arrive from your B2B website a source can help you better understand the performance of each marketing effort.

Lead Source | LogiChannel

Instead of focusing on the number of leads, it’s better to concentrate on the quality of the leads. Sure, having 100 leads is excellent, but if 90% of them aren’t qualified, irrelevant, or even spam solicitations, there could be greater problems lurking beyond the surface of your website. Leads from these sources inflate your statistics, making the success of your B2B marketing campaigns appear to be inflated.

Cost Per Conversion

When using paid search advertisements, bear in mind your overall campaign budget as well as how much you’re spending every convert. Paid advertising should always yield a positive Return on Investment (ROI). It’s critical to maintain a watch on your PPC campaign at all times to eliminate any bad keywords, optimize the landing page, and track your ad expenditure.

Cost Per Conversion | LogiChannel

Keep in mind that the average conversion rate for Google Ads across all B2B businesses is roughly 3%. You may already be in a good situation if you frequently meet this criterion, but it’s always a good idea to check in on the accuracy and quality of those leads on a regular basis.

Bottom Line

Marketing metrics are dynamic, and there is no such thing as a one-size-fits-all approach. These five data points, on the other hand, are crucial to your organization’s performance, and comprehending them all together allows you to make confident, smart decisions in the future. Tracking the proper metrics for your B2B firm on a regular basis and making changes based on the data can be a game-changer for efficiently generating sales.

The metrics mentioned above will disclose whether or not your marketing initiatives are having the desired impact on your business. Knowing your data will help you optimize your marketing budget and generate excellent outcomes, regardless of the size of your company.

Data Appending Solution

Top 7 Do’s and Don’ts of Email Marketing[Infographics]

Email marketing is one of the best marketing channels to generate leads & convert more prospects for your business. It is one of the personal ways of connecting with existing customers. It is the process of targeting your audience & customers through email. Though there are varieties of marketing channels email still serves as one of the best methods to boost conversion & revenue.

In This Infographic, We’ll be discussing the Top 7 Do’s & Don’ts of Email Marketing:

Top 7 Dos and Donts Of Email Marketing | Jigsawlved

Email List

  • Do use an opt-in verified subscribers list who are interested in joining your mailing list.
  • Don’t leave your email list once it is compiled. People always change their email ids, hence it is important to maintain proper records of your subscribers who receive your email.

Strong Subject Line

  • Do Use an organized subject-line method, but don’t stick to the rules.
  • Don’t make the assumption that varied subject lines are satisfactory.

Email Addresses

  • Do use personal email addresses which are more likely to trust.
  • Don’t use any ambiguous and other non-personal email addresses.

Subscribers

  • Do send emails only to the concerned list of your email subscribers.
  • Don’t send emails to all the subscribers who are on your email list

Intent

  • Do understand your intent and then send the emails to your email lists.
  • Don’t send emails without knowing your proper intent in the first place.

Single Link

  • Do use a single call-to-action link in the email body.
  • Don’t include multiple links in your email body.

Checks

  • Do check every element of your email to ensure whether it’s in the right format before you push to send button.
  • Don’t send your email without doing a thorough and proper check for typos, broken links, and other errors.

Email marketing helps you to reach a huge audience base within seconds without any geographical barriers. Be smart enough to establish a direct line of communication with your target audience & improve your business proportionally.

Data Appending Solution

10 Tips To Land In Your Prospect’s Inbox

A common debate in the sales community is how to reach out to a prospect for the prospect- call or email? The first interaction with the prospect is a crucial aspect to establishing trust & gathering key information. Among all the marketing strategies email is considered as a central pillar of B2B marketing which can improve sales & revenue. Stat from campaign monitor shows email marketing is a winning strategy that helps to improve ROI.

In the blog we’ll discuss the top 10 tips to land in your prospects inbox:

Reduce Your Email Bounce Rate:

Reduce Your Email Bounce Rate | LogiChannel

Your sender reputation suffers if the email bounce rate is high. If your email bounces a portion of your prospect and customer may never get your email messages. A high email bounce rate may hurt your email deliverability. There are many ways to reduce bounce rate, here are a few tips to help you.

  • Optimize your page loading time
  • Improve content readability
  • Avoid POP ups
  • Improve your storytelling
  • Prioritize the user experience
  • Attract the right visitors

Build Your Brand Reputation:

Build Your Brand Reputation | LogiChannel

Building your reputation helps to encourage your name with brand identity. Businesses with strong reputations attract better people and opportunities. Improve your sales figures by expanding your market base. Once you know the target, you can build an audience based on their characteristics such as location, company profile, Job title, revenue, Technology, market size & more. When an ideal customer profile & buyer persona is available handy, you can focus on them & get immediate results.

Segment Your Email List:

Segment Your Email List | LogiChannel

Without strong email list segmentation, you can’t personalize your emails. The segment can be categorized based on demography, like & dislikes, pain points & more. Segmentation can be used as a tactic to deliver more relevant email marketing to existing subscribers or prospects. List segmentation is a smart choice to send more relevant content. Hence logic channel being a pioneer in email database service helps in splitting & segmenting of target audience based on certain characteristics which can help B2B marketers in improving relevance.

Research About Your Prospects:

Research About Your Prospects | LogiChannel

Researching your prospects helps you to get ideas about personalizing your email & validates if the prospects can fit into your ideal customer profile. The first step towards successful email prospecting understands the needs. Once your prospect need is clear, make use of the social proof to influence & make an activity out of it. Social proofs have a higher chance of improving the response rate for prospects.

Get Right Subject Line & Include Signature:

A strong subject line encourages prospects to open your email. It creates the brand’s first impression to open your email. So the key takeaway, craft your email well. Wondering how?

  • Have more than one subject line for your personalized target audience.
  • Hold back on using too much punctuation like exclamation marks
  • Make sure of powerful phrases and words.

Include your company’s electronic business card in every mail you send. It gives prospects a sense of confidence which may help them to address legal concerns without any hesitation. Among all, it gives additional options for prospects to connect you through the other available communication medium. Name, position, company website & company phone numbers are the key attributes a basic email signature must-have.

Include Call To Action:

Include Call To Action | LogiChannel

The best way to make use of a call to action is to include a call to action in it. Prospects show strong interest to learn more about you & your company at the first go. Call to action can drive direct traffic to your website & other social media profiles. Alternatively, direct recipients can schedule a quick demo, register for webinars, polls,s and more. Call To Action can directly impact your conversion rate, hence make sure you map out the correct path to conversion to ensure smooth & logical flow.

Set Your Email Timing Right:

We all know leads & prospects will read your emails at different times. With the geographical barriers around the prospects, make use of the email automation tools to track the most time when your prospects open or read your email. Once optimal time is identified, send emails accordingly to improve your click-through rate. The General Thumb rule for email marketing avoids sending marketing emails over weekends. Hence weekends are considered as an inappropriate time to send promotional & discounts.

Set Your Email Frequency Right:

No one wants their mailbox to be bombarded with too many promotional emails from one particular brand. If email frequency is not set right, it can bring down your email open rate. In the worst-case prospect can also blacklist you as spam. Any email campaign must keep your audience engaged rather than overloading their mailbox. Make use of the email frequency safeguard feature which allows B2B marketers to set the maximum number of marketing emails to connect with a contact in a given period.

Avoid Unsolicited Emails:

An Unsolicited Emails | LogiChannel

Recipients are always expecting marketers to be fairly transparent. Don’t take advantage of prospects that have ticked the opt-in checkbox. Send promotional emails based on the recipient’s interest in your brand & products. Wait for the right time & demonstrate the right value in creating a unique opportunity for your business. Always provide them insightful feedback about the requirement they approach you. Keep your email short & crisp.  No one will take time to read a long & boring email. The ultimate aim of a prospecting email is to get elicit a response.

Add Value To Your Recipients:

Create customer-focused mindset mails to understand your audience & their business requirements. Your email must be directed at delivering relevant content & solution that can help your recipients to get benefits out of your products. With exclusive offers & deals, you can curate the urge your prospects to open your email & read. Here, the main focus of marketers is to be helping the prospect to understand how they can benefit from using your products or service. Pinpoint a key benefit for your prospect that would solve their problem using your products or service.

Keep Regular Track Of Trigger Events & Follow Up Events:

With modern tools & techniques instead of following up with prospects randomly, you can set trigger events to create a personalized mail that recipients are interested in or more likely to respond immediately. For instance, trigger events include product launches, vacations, birthdays, and more. Make use of Google Alerts to set up a notification when a specific prospect, company, or product is mentioned on the web.

Wrapping Up:

Landing in the prospect mailbox is directly proportional to finding the best interest of their customers. The ultimate goal is to make sure the relevant emails land in their customer’s inbox rather than sending unwanted mail & getting marked as spam. LogiChannel always looking for the best interest of prospects & constantly review success metrics which will be sender authentication & engagement ratio.