Data Appending Solution

B2B Data Provider: How to Choose The Right One For Your Business!


In most of the businesses, data is at the core of sales and marketing function today. This means the performance of sales and marketing campaigns depend significantly on data quality. Whether it is email marketing or direct marketing, B2B contact data is the backbone of any outreach campaign. In recent researches, it was found that 50% of sales and marketing representatives feel – they spend too much time in finding the right contact information. Hence, choosing the right B2B contact data provider can take on your hard work and efforts for collating the right b2b contact data while allowing your team to focus on reaching out to customers and closing the deals.

Although, you may come across various B2B database providers while you’re on the search for companies that are providing b2b contact data. But, choosing the right B2B contact database provider company can make all the difference. Hence, to make your job easier, we have laid out the following steps that will help you select the right b2b data provider for your organization.

Understand Your B2B Data Requirements

While choosing the b2b data provider, you must have a clear understanding of your data requirement that aligns with your lead generation process. For example, if you are looking for an industry-specific or location-specific b2b database then provide those details to the b2b contact data provider to get access to the most accurate and relevant database.

Define Your Lead Generation Process

Before opting a b2b database provider, first, you must understand your lead generation process and requirement. Also, it is essential to calculate the number of leads your team can manage effectively. Elsewhere, purchasing a massive database is not sufficient if your sales and marketing representatives are not ready to utilize it to its full potential.

Check for Data Accuracy

Before you opt for a b2b data vendor, it is highly recommended to check for the data accuracy. Otherwise, the unfiltered data generated from unreliable sources leads to reduced sales and ROI. Hence, it is advised to research the b2b data provider companies that are providing the best quality data from credible sources.

In addition to that, make sure to partner with a company that updates its b2b contact database regularly to maintain utmost accuracy. Most vendors refresh account and contact data on monthly basis. A lot can change in that timeframe. Hence, select a b2b database provider who uses the new AI technologies to keep pace with such rapid development and maintains accurate data.

Look for Customized Data Provider

Before picking up any data provider, make sure it gives you the option of a customized database. Do in-depth research on the type of customization choices it provides. Make sure you choose a company that recognizes the needs of your business and offers solutions that go hand in hand with your sales and marketing objectives.

For example:

  • Does the b2b database provider company offer geo-targeted database?
  • Does it provide a database following the SIC and NAICS codes?
  • Does it customize database according to the name, size and industry?
  • Does it provide details like job title, company’s revenue, technology tracking, and more?

Define Your KPIs

If you will have well-defined KPIs (Key Performance Indicators) right from the starting itself, then you will be able to easily measure your ROI and evaluate whether the database marketing services are proving to be beneficial for your business or not.

Defining the KPIs for ROI calculation would help stakeholders use data efficiently and achieve a proper rate of utilization. But you will have to start working backwards in order to identify KPIs and start from the number of leads you need to accomplish your company objective.

Check for total addressable market availability

The total addressable market (TAM) refers to the amount of ROI that you can obtain by offering what you are selling to the people. The most common term used for TAM is available to the market.

It is important to verify Total Addressable Market availability because you would never want to deal with 7-8 data providers to cover the entire TAM of your marketing campaign. Sales are simply a game of numbers. It’s a complete loss for you if you make 100-200 calls every day or send 500 emails on a regular basis and receive just 10-20 commitments.

Ask For Sample Records

When purchasing data, the first rule is to never take the word of a vendor for the records’ quality and completeness. By requesting a collection of sample records, decide the facts for yourself. Ask the vendor for data from businesses you already know well and get insights – this will allow you to verify whether the information is accurate and avoid a vendor from giving you a non-representative subset of their data.

Reseller or Originator

Is the data provider you are working with building their data or purchasing it from someone else and re-marketing it? Working with a reseller makes sense in certain ways since they add value beyond the underlying data itself. But they are just intermediaries, in far too many situations, who raise costs. To decide whether you are partnering with the right b2b data provider for your needs, check how they are compiling your data.

Check Pricing Options

Cost is an important element that needs to be viewed while choosing any b2b database provider company. But most of the b2b marketers focus only on ROI and miss the relative value while choosing an organization. However, this can lead to costing chaos for many companies. Therefore, select a b2b data vendor whose pricing options are competitive enough in accordance to the datasets they offered.

Check After-Sales Support

While choosing the best b2b data provider company, you must also ask for the robust after-sales support. With b2b database providers, you can better verify that the database they offer is reliable. And at the same time, your data provider is ready to take control of that data and ready to replace it with new data if any information is outdated or not accurate. It is therefore highly advisable to review robust after-sales service when selecting the best company for b2b data providers.

Wrapping Up

Finding out the right b2b data solutions provider is not an easy job. But, choosing an efficient data partner can complement your marketing campaigns with huge success. At the same time, one wrong step can cost your business goals terribly. But, the above ways can help you do it with ease.

Working with good b2b data provider companies is crucial in the modern era and for this have to dedicate both the time and effort. Even if you are already working with a data provider company, still you can use the above-mentioned qualifiers to evaluate a B2B data provider offering quality services as well.

 

Data Appending Solution

How to Increase Click-Through Rate for Your Email Campaigns

Image Source: emarketeer.com One of the easiest and most reliable ways to communicate with your current and prospective customers is via email. Regardless of industry, you can catch the reader’s attention by sending targeted email campaigns. In recent surveys, it was found that more than 70% of consumers prefer to communicate through this channel with companies and brands. Therefore, it is essential to create effective actions to increase your email marketing CTR (click-through rate). Although there are many metrics that can determine email campaigns performance as shown below, but Click-Through-Rate is one of the priority metrics, one should focus on! Image Source: Ascend2 and Research Partners Before we talk about how to improve CTR, first it’s important to know about CTR in brief. What is CTR and How it is Calculated? Click-Through Rate (CTR) is one of the most powerful metrics to measure the effectiveness of your email marketing campaigns. This implies that the higher your click-through rate is, higher is the chances for conversion. Let’s see how to calculate CTR: Image Source: Snov.io The click-through rate is the percentage of readers who clicked on a link in an email – which you have sent to them. In general, click-through rates vary by industry as shown in below figure . Image Source: Hubspot When you ask any email marketer for the metrics they track, CTR is likely to be one of their first answers. Therefore, compared to other email metrics, click-through rate can help you evaluate how readers are responding to your email newsletters. Having a Click-Through-Rate that’s higher than 2% to 3% means readers are heavily engaging with the content you send out through emails. On the other hand, having a CTR that’s lower than industry benchmarks is a sign that some changes are necessary to do if you want to draw much from your email marketing campaigns. Note: Always focus on industry benchmarks while calculating your email metrics.  If you are looking to increase your CTR, regardless of where you are with it, here are some tips for producing amazing emails that will increase the Click-Through Rate. Pay Attention to Brand Consistency Brand consistency is one of the top-most priority things that you need to ensure while sending email campaigns. With the right usage of brand tone, keywords, and addressing the right prospects, you can increase your email marketing campaign’s click-through rate. As every brand has an individual personality, it’s essential for you to keep it as much relatable as possible with the audience you target. Hence, make your blogs, social media posts, newsletters, and emails look consistent with your brand and website. With this way, you’ll make sure your clients can easily identify your brand. Proper Email Formatting  Another essential factor that can help you to boost the email click-through rate is setting the proper format and layout for your emails. Most of the times, prospects won’t read your emails – if they find it difficult to read on their respective devices. Therefore, we suggest the following ways to fix it:
  • Use mobile-friendly formats for your emails to improve your CTR. As the number of people viewing your emails on mobile is higher than on desktop computers, so it is essential to optimize your emails that fits to the mobile screen.
  • Don’t hide key information in images. It can damage your email accessibility if they are blocked by default. Also, at some instances your targeted prospect may miss vital data and will not click on your email.
Include a Clear Call-to-Action (CTA) Your email needs to describe your readers what to do, whether that’s donating to a cause, sharing a campaign, or signing up for the event. Here are some tips to ensure your CTA is clear and effective:
  • Keep the content brief and actionable (For Example Use “Donate now” or “Sign up” options).
  • Include the CTA above the fold means near to the top of the email, so it’s one of the first things readers can see when they’re searching for vital information in your email.
  • For suppose, if you’re sending a longer email, you can include another CTA again toward the end.
  • Also, make sure the link you include in your CTA is visible and eye-popping.
Include Social Sharing Options In recent times, social sharing has become a prominent feature which must be included in your promotional emails. You can witness an increase of 30% click-through-rate for your emails by simply including the social sharing option. The integration of social media with your email marketing strategy improves the engagement rate of your emails and gives more clicks. In addition, it also allows social media subscribers to engage with your brand. Segment and Personalize Are you sending the same email campaign to everyone on your email list? Well, if you do that, we advise you to stop right away. As a marketer, you should understand that all the customers are not interested in all of your messages. Hence, you must segment your email list based on the audience purchase history and their interests. This makes segmentation as one of the essential elements that help increase your email click-through-rate. When it comes to improving click-through-rate using personalized emails, all you need to do is focus on attractive subject lines and email body included with your client’s names. Also, you can use the information existing in your email list such as age, gender, location and more to personalize your email campaigns in more effective manner. Here, you can see how personalized and segmented emails can deliver good results: mage Source: Instapage.com With more data available in your database, personalization and segmentation will automatically become easier and improves your email marketing click-through rate. Resend Your Emails In some circumstances, customers may not open your email. For those you can send the same email campaign again. This works well, if you can separate the audience who didn’t click the link from those that didn’t open your email at the first sight. For that, you can use various email marketing automation tools to create an email drip campaign and control its overall workflow by yourself. This process can save your time from the burden of paperwork and automates the personalized sequence of emails you want to send to a mass audience. Wrapping Up While there are several ways to improve click-through rates for your email marketing, the best thing to note is that emails are simply a valuable tool for maintaining relationships with your subscribers. The better you anticipate their requirements and integrate ideas into your posts, the more likely they are willing to click on your emails.