Data Appending Solution

Top Email Marketing Trends for Successful Lead Generation in 2020

Faced with the booming popularity of social media marketing and acquisition, Email Marketing still serves up distinct benefits than other media streams struggle to match. With the total number of email accounts growing at a faster pace, email marketing is a great tool for most of the businesses to reach out to target audience, deliver a brand message and acquire customers.

Most of the marketers consider email as their top lead generation strategy. If you’re still wondering that email is still relevant in 2020, then you’re missing out on powerful lead generation and nurturing tool. So, it is highly recommended to make email marketing as a part of your 2020 digital marketing strategy.

Interested in making most out of email marketing? Read on to learn about the top trends that can help you drive more sales.

Personalization

In 2020, email personalization isn’t only a good gesture — subscribers consider it.

In general, consumers receive hundreds of emails each day, so you need to send personalized emails to get your campaigns outstanding. Personalized emails allow you to cater to the particular needs and interests of customers, while leading them to the next phase of the sales funnel. In addition to personalized email campaigns, things like personalized email timing, personalized sending frequency will become more prominent as the year unfolds.

Mobile-First Optimization

In this modern digital era, people rely on mobile phones from reading emails to making purchasing decisions. The number of smart phone users is gradually increasing and it is predicted to reach 7.25 billion in coming years. Therefore, it is important to run email campaigns that are optimized for mobile devices to earn more leads.

A well-optimized email is clean and simple to view great on smartphones. Once you’ve optimized your emails for mobile, you’re more likely to increase the email click-through rate. Hence, optimizing your email campaign for mobile devices is a must if you want to deliver your brand message and increase sales.

Minimalist Copy and Design

Since users receive many number of brand emails, it’s crucial for any business to stand out from the crowd. The main purpose of sending emails is to be read, attract people and convert them into qualified leads. However, it’s not mandatory to create eye-catching emails but most of the people believe that attractive email templates and design can drive maximum customer’s attention.

Minimalist Email Design helps to optimize email load time and deliver a completely-focused brand message. In addition to this, it aligns with your marketing efforts and delivers enhanced success rate.

Automation

Email automation is not a new strategy but you need to add it to your portfolio if you want to succeed in new marketing arena. With email automation, you can easily use data to send customized email campaigns — and concentrate more time on your business provided by automated sending. Since automatic emails are connected to subscriber actions, they are highly personalized and a highly effective way to engage leads and clients.

Segmentation

Segmentation is one of the best email marketing strategies helps in splitting the whole list of subscribers into small groups according to their distinguishing features and similarities. Segmentation has proven to set new standards in email campaign success rate. In recent searches, it has become more evident that segmented email marketing campaigns have increased revenue by 70%.

Brand Storytelling

One of the most powerful trends in today’s email marketing strategies is the use of relevant content and maintaining a focus on the customer journey with each campaign. Email content will feature more storytelling and authentic messages than standard sales content which works effectively throughout 2020 and beyond.

With quality brand story and authentic content, your business can attract more targeted audience. This will allow you to improve your connections and ultimately boost lead generation.

Videos

One of the most email marketing trends is videos embedded within emails. Give your emails a professional appearance by incorporating videos rather than regular text email. Emails with video content enable you to become familiar with your costumers.

Moreover, using videos in email campaigns can earn you more credibility with increased click rate and ultimately, it makes subscribers more likely to engage with your brand and purchase.

As technological innovation has been improving continually, email marketing remains one of the most powerful tools to generate leads. Hence, it is essential to understand the current trends in email marketing to build the campaigns that reach more audience and in turn leads to higher conversion rates.

Top B2B Marketing Tactics to Maximize Your Business Growth

Marketing to business is completely varies from marketing to individual customers. This is where an entirely different marketing method-b2b marketing came into existence. As the landscape of marketing changes along with the audience expectations, it is vital for b2b marketers to keep updated your marketing strategies to stay ahead of competition.

Here’s is the top b2b marketing tactics which can add value to your marketing strategies.

Integrated Marketing Channels

Although there are different marketing channels and mediums that can promote your brand effectively and can draw high returns, but choosing the right marketing channel that perfectly aligns with your marketing strategies is crucial.

  • Email Marketing

Email Marketing is one of the best marketing strategies which has been implemented by 90% of marketers to reach business customers. Effective email marketing campaign can help you engage with more customers. Starting off your email campaigning efforts with the aid of high quality mailing list can help you send messages to targeted audience in hassle-free manner. Hence, it is essential to update your business mailing lists on a regular basis to maintain the accuracy of data.

  • Content Marketing

An effective content marketing strategy is an essential factor need to be consider for the success of an organization. As content gives credibility to your business, most of the b2b buyers prefer to look at the content before making any purchasing decisions. So, give the information to your audience for which they are looking for. Providing quality content to niche market always help in promoting your brand with customer trust and loyalty.

  • Social Media Marketing

Social media is another good marketing medium you can consider while promoting your brand. It helps you to build relationships with key-decision makers holding purchasing authorities. Posting quality content on social media may attract people and turns them into visitors. Social media is not only the place to fetch leads but also the place where you can get to know about your audience interests.

  • Digital Marketing

An effective digital marketing campaign is a vital part in engaging more number of visitors to your website. Optimize your digital presence by applying SEO technique and quickly improve your website ranking to attract more visitors and convert them into your business customers. So, make sure to have strong b2b digital marketing strategy that can define your target audience.

 

Account Based Marketing

Account Based Marketing is one of the most effective and smart b2b marketing trends which is often overlooked. In general, account-based marketing uses a hyper-targeted approach to finding current or existing clients of your company and directing your marketing to them. This approach not only lowers your marketing budgets, but also removes a great deal of time and energy spent trying to generate leads when it could be spent on maintaining existing relationships.

Mobile Marketing

Mobile Marketing is a must for b2b marketers or businesses to drive business growth. In this modern era, most of the people use smart phones to check daily updates. Make sure your website is mobile friendly and content friendly. Optimize your websites to ensure your content is accessible on the smartphone. Hence, it is essential to update your website and contents regularly for best mobile experience.

Niche Targeting

The more specific a message to your niche, the more chances it will generate better responses. One of the best practices in niche targeting is to segment your email lists based on the right audience.Segmenting the email database is a great way to create a unique and deliverable campaign to the right audience. This approach allows you to send your email to a specific location, customer profile, industry etc. can allow you to personalize your message.

Checking all marketing channels is crucial to find out what combination has the most impact in your industry, so you should strive for a balanced mix.  Marketing is becoming the mix of sales and a new wave of opportunity comes with every technological development in the market. Use these smart tactics in the B2B marketing to reach audience through any platform.

How Email Appending Service Can Accelerate Your Sales and ROI?

Email Appending is one of the best and most effective ways that allows a business and marketing professionals to reach more potential audience with accurate and deliverable emails.

Every year, on an average of over 30 percent of technology professionals change their email addresses. You might have a large customer database, you know their name and where they live. But the database doesn’t contain a valid email address and this is where Email Appending Services came into spotlight and assisting marketers in adding accurate email addresses of customers.

Before digging into deeper on how email appending services can accelerate your business growth, it is essential to know about email appending and how it works.

What is Email Appending?

In simple words, Email appending means updating the email address of your existing customers which are missing from your existing database.Email Appending is one of the best marketing practices that involves retrieving customer data such as (name, postal address) and comparing it to a vendor’s database in order to collect the missing information.

How Email Appending Works?

In general email appending is simple and technically risk-free. You give your customers’ names and postal addresses to LogiChannel, and we will add missing email addresses and return you the enhanced list. First, we recognize the company’s email domain that is specified on your input file. Later, we will use reference databases to define the company’s e-mail naming convention (i.e.: firstname.lastname@ or firstname@). Once the naming convention is determined, the business customer’s email address is generated.

Let’s talk about how email appending can accelerate your business growth.

If you discover that your email marketing campaign doesn’t get desired results, then it is recommended to identify the gaps in your customers’ database and fill those gaps with best email appending service as it helps marketers to contact the right prospects with authentic email addresses in the database.Email appending provide a massive boost to the sales figure and also generate higher traffic to the website.

If you’re thinking about marketing expansion and expecting outstanding communication benefits, then you need genuine and accurate customer email addresses that perfectly aligns with your marketing campaigns. With email appending service, you can boost revenue and enhance customer retention with an accurate marketing database.

List of benefits associated with Email Appending Service.

  • Accelerates email marketing campaign success rate.
  • Reduces direct mailing costs.
  • Increases your range of potential customers by reaching the right target market.
  • Generates more ROI from existing customers by building valuable multi-channel relationships.
  • Improved delivery rate

 

Best Practices

Most of the marketers and businesses opt for Appending services to get fresh contact information about their target audience. But before going to invest on email appending services, it is essential for marketers to run appending employments on new information rather than outdated data. This practice can dramatically increase the value of your list and helps you to stand ahead of your competitors.

Hence, Email appending is one of the best marketing services that give marketers the best insights and access to their customers. and also, it is one of the most accessible niche services that allows B2B customer communication with the greatest facility. Therefore, don’t limit the success of your marketing campaigns by the size of your email database. If you haven’t considered email appending yet, it is recommended that you go for it before it’s too late.