Data Appending Solution

How Effectively You Can Use Data To Personalize Your B2B Marketing Campaigns

by B2B Marketing


In recent years, the growing adoption of smartphones and AI, combined with the digital evolution, has resulted in a significant increase in data collection, storage, and use. One of the most successful ways to achieve your marketing strategy goals is to use accurate and validated data. However, some advertisers are still unaware of the value and strategies of using reliable data in their promotions.

According to 64% of marketing executives, data-driven marketing strategies are essential. When it comes to email marketing, paid search campaigns, retargeting, social media advertising, or other multi-channel marketing, data can be your most valuable asset to achieve your marketing success. It provides you with an overview of your prospect’s purchasing habits, behaviors, interactions, thoughts, desires, and motives.

It’s no more surprising that the need for more personalized and data-driven marketing is growing by the day. With so many new marketing outlets constantly bombarding us, brands are constantly under pressure to attract new consumers while retaining existing ones. Due to this, the need for more personalized messaging is becoming important. Hence, marketers must need personalized data to communicate profoundly and directly with consumers at every stage of the sales funnel.

What is Personalization?

Personalization is creating a buzz around the world of advertising and marketing. It is the process of tailoring an experience or communication to a person based on the information obtained from an organization. Companies can customize experiences or messages based on the information they gather about prospects and clients. According to the Optinmonster report, 90% of the b2b marketers believe personalization is the future, 48% of customers spend more when their experience is personalized and 74% of people hate being shown irrelevant content. Here, in the below-mentioned image – you can view facts about personalization.

Facts About Personalization | LogiChannel

When it comes to personalized email marketing, sending emails that are relevant to your recipient is the top-most priority. However, there’s a lot more that goes into every personalized, targeted email you send. Personalization of your emails can only be as precise or reliable as your data allows. Hence, it is essential to have personalized data while sending any type of marketing campaign.

What is Personalized Data?

Personalized data is what we cannot found in traditional phone directories, company websites or any LinkedIn records. It is the set of specific and customized contact data records which help you to direct your message precisely to key decision-makers in target companies.

Getting access to the customized and personalized data is the new competitive advantage that enables organizations to think strategically about planning, prioritizing, prospecting, and permeating the organizations.

Types Of Data Used For Personalization

Contextual data    

Contextual Data | LogiChannel                                       

Contextual information includes the information about the device and browser used by the individual. Along with this, it also includes the shopper’s location, weather, date, and time of opening an email or visiting a website. All these data fields offer opportunities to determine which content is presented to the shopper on each channel.

Demographic data  

Demographic Data | LogiChannel       

                                                                       

Demographic data is the most basic form of personalization data to collect. This is usually static data that can be used to segment and target large groups of people over a longer period of time. Having access to demographic information such as gender, city, country, and age can help you to launch segmented campaigns.

Behavioral data

Behavioral Data | LogiChannel

Behavioral and transactional data can help you gain a better understanding of a customer’s needs and behaviors. Behavioral data, such as browsing data, abandoned cart data, content consumed, search keywords, or visitor frequency, as well as transactional data and purchase history, may provide insights.

Let’s See How We Can Use Data To Build Personalized Marketing Strategies:

Capture Complete Data                                   

You may say that you’re collecting data, but the question is – Are you collecting every piece of data? Today’s brands have access to more consumer data than ever before, and they can use the data to learn more about their consumers.

However, recent studies show that – when it comes to data collection, most marketers hold to the basics such as email, name, location, and demographics—while overlooking the most advanced metrics like lifestyle, online transactions and habits, and social cues. When you’re leaving out so many pieces of the puzzle, it’s clear that you won’t see the whole picture. As such, brands must monitor every single customer interaction through all inbound, outbound, digital, offline, and real-time platforms to know more about customers.

Don’t Overlook Social Data     

When it comes to developing a loyal customer base, nothing beats one-on-one targeting. However, individual targeting requires a thorough insight into consumer preferences and buying patterns. For that, you can use Social cues and signals other than traditional sources such as email, demographics, and purchase reports. Tweets, comments, and follows are real-time social data that show a lot about a customer’s preferences, buying plans, and what brand attributes they like and don’t like.

For example, if your company sells mountain bikes, you might monitor activities like tweeting, liking, following, or commenting about mountain biking to determine which audience segment is most likely to convert. If you got to know about your targeted set of audiences, you could personalize your campaign for those who are genuinely interested in your specific product.

Practice Segmentation

Your job isn’t done until you’ve identified your core customers. For more precise targeting, segment the audience into smaller groups. How do you do it? Searching through the available data to identify discernible patterns in actions or user interaction across all touchpoints is one way to do this. Later, divide your audience into segmented groups, based on the type of pattern they represent. This process will help you to personalize your b2b marketing efforts in a more effective manner.

Benefits of Personalization in B2B Marketing

Increased Conversions

With personalization in marketing, you can see a significant increase in conversions and sales. According to the recent surveys, segmented and personalized emails generate 58% of all revenue.

Improved Brand Loyalty

When customers provide information and data, they expect to be treated as unique individuals with their specific preferences. Hence, most businesses are dedicated their time and resources to implement successful personalized marketing strategies to enhance brand loyalty and customer satisfaction.

Improved Targeting

Whether you are trying to reach a set audience in a specific location or a certain age group of individuals, your brand can leverage personalized marketing. This helps you to connect them in a way you haven’t before, without sacrificing your existing customer relationships in other groups.

Bottom Line

Smart handling of data can help brands in achieving higher customer satisfaction. Personalization can help brands to build new relationships with customers, and entice them to stay longer. To get the most out of personalized marketing activities, marketers need to implement a solid data management strategy. In today’s business world, most of the customers are expecting a unique and personal experience, now it’s up to the brands how better they use personalized data in their b2b marketing to generate and nurture the leads.

LogiChannel: A specialized Data Vendor For All Your Personalized Data Solutions

LogiChannel realized that companies need this personalized data to stay ahead of the competition. That’s why we build custom lists to deliver personalized information. We have extraction tools and teams to collect data individually for every project.

Gathering personalized data has always been critical to success — we at LogiChannel have just figured out how to do it more efficiently.

Data Appending Solution

How B2B Database Can Boost Your Sales

by B2B Marketing
The Internet age has redefined B2B sales. Are you a B2B marketer who wants to boost leads from your contacts & contacts? Then you should leverage the available information to drive growth without just storing information. A perfect B2B database can help you achieve your business goals & stay ahead of your competitors in the fast-moving internet era. We understand that over every marketing & sales strategy, there is a strong communication database. Having the right foundation matters as it is important to have a knowledgeable database for your marketing goals. So having a well-researched B2B communication database helps to improve revenue & boost sales. It also improves the marketing campaigns to ensure you connect with the right prospect to promote your products & services. There are several factors involved in making effective B2B database solution. Keen to know what makes your database unique? Then here are a few tips which make your B2B database effective & complete for any B2B campaign.
  • A B2B database must be easy to use & able to present your key criteria perfectly to select records as per business needs.
  • Always make sure you make a database that can accommodate all your business needs & appropriate data at the required time.
  • Never combine two different databases with different or the same set of information. Instead, pick a system which perfectly matches your marketing goals.
  • Try to keep track of changes & alerts that adhere to the process without doing a manual update. A B2B database must be capable of handling all changes in process & able to update users based on key metrics.
  • Your B2B database must hold information related to account data, firmographic data, technographic data & contact data.

Let’s See Types of Data That You Need In Your B2B Database

Setting Up Account Data

Set up high-value accounts to deal with ideal customers & prospect well suited for your business. Account data include details like company name, number of employees, key decision-makers, recent hiring, funding source, web traffic, and social media accounts. These are a few examples of key attributes which can determine the readiness of the products & services before proceeding for any business deals.

Firmographic Data

Firmographic data contain important details that help marketers to categorize company account in a well-segmented & suitable manner. They also provide you statistics on firms such as industry sector, size of the staff, revenue, purchasing periods & more that helps you to understand the business & current trends in the market. Firmographic data includes details such as company size, industry, employee size, office location, SIC code & Zipcode. These firmographic attributes help to gain business insights, strategies your marketing activities & optimize it to understand the current trends in the market.

Contact Data:

There are several key items, which enables B2B marketers to connect with key executives who make a decision when it comes to business & campaign. It includes key details such as contact name, job title, email address, direct dial numbers, fax & more.

Technographic Data

Technographic data is a combination of technology & demographics information that describes the use of technology solution, their adoption rate irrespective of potential challenges in the organization. If we put simply, it is the practical application of information about technology stack used by the prospective customer. A survey by Forbes shows 88% of marketers use data obtained from third parties to enhance their understanding of each customer. There are 3 board ways to collect technographic data which includes surveys, web scrapping & third party purchasing. Surveys & web scrapping can be quite challenging as it requires lots of process & approvals before collecting the required data. Logichannel is leading B2B database service providers with access to more robust & reliable datasets highly recommended for your business. It is as simple as that the more you understand your client & you market them with the right products. B2B database can help marketers understand the goods & services perfectly crafted to meet the changing business needs. Moreover, the quality of your database has a direct influence on your B2B success. Definitely, you’ll miss out all possibilities to connect with customers when your B2B databases are not up to the standard.

Good source of leads:

Do some potential research on the industry you want to explore & decide your target audience. Based on your target customers you can build your lead list. We would suggest your company’s internal marketing database plays a key role in planning future B2B campaigns.

Categorize your prospects:

Maximize your marketing efforts by collaborating with the right prospects at the right time. And you can also identify more profitable leads based on the establishing business relationship with them. This helps in understanding & spending of most marketing efforts to understand similar prospects & work accordingly. You can also segment your prospects into different subcategories in the hierarchy to create more targeted leads & connect with leads highly interested in your products & services.

Maintain healthy sales cycle:

By categorizing your high-quality prospects you can reduce your time generating leads & focus more on sales graph. No more third-party intervention as your prospect database holds complete information to target leads in a hassle-free manner.

Bottom Line

There are various actionable benefits of B2B database which can significantly improve your conversion outcome. With accurate data about the company & their technology stacks, you improve details segmentation which ensures B2B salesperson can identify & define granular customer segments based on the current trends & use effectively. Any good business knows that understanding customer & their requirement is critical. Hence, Logichannel has a team of experts who often work around the clock to capture different interest & problems faced by prospects while enhancing the specificity of the B2B database. Grow your Business with accurate & reliable B2B database built by the Logichannel team since we make this process easy, simple & provides all must include details. Partner with us for all B2B email database services & exponentially improve your sales in less time. Get a bigger impact by using relevant data which can determine your long term success.  
Data Appending Solution

B2B Data Provider: How to Choose The Right One For Your Business!

by B2B Marketing


In most of the businesses, data is at the core of sales and marketing function today. This means the performance of sales and marketing campaigns depend significantly on data quality. Whether it is email marketing or direct marketing, B2B contact data is the backbone of any outreach campaign. In recent researches, it was found that 50% of sales and marketing representatives feel – they spend too much time in finding the right contact information. Hence, choosing the right B2B contact data provider can take on your hard work and efforts for collating the right b2b contact data while allowing your team to focus on reaching out to customers and closing the deals.

Although, you may come across various B2B database providers while you’re on the search for companies that are providing b2b contact data. But, choosing the right B2B contact database provider company can make all the difference. Hence, to make your job easier, we have laid out the following steps that will help you select the right b2b data provider for your organization.

Understand Your B2B Data Requirements

While choosing the b2b data provider, you must have a clear understanding of your data requirement that aligns with your lead generation process. For example, if you are looking for an industry-specific or location-specific b2b database then provide those details to the b2b contact data provider to get access to the most accurate and relevant database.

Define Your Lead Generation Process

Before opting a b2b database provider, first, you must understand your lead generation process and requirement. Also, it is essential to calculate the number of leads your team can manage effectively. Elsewhere, purchasing a massive database is not sufficient if your sales and marketing representatives are not ready to utilize it to its full potential.

Check for Data Accuracy

Before you opt for a b2b data vendor, it is highly recommended to check for the data accuracy. Otherwise, the unfiltered data generated from unreliable sources leads to reduced sales and ROI. Hence, it is advised to research the b2b data provider companies that are providing the best quality data from credible sources.

In addition to that, make sure to partner with a company that updates its b2b contact database regularly to maintain utmost accuracy. Most vendors refresh account and contact data on monthly basis. A lot can change in that timeframe. Hence, select a b2b database provider who uses the new AI technologies to keep pace with such rapid development and maintains accurate data.

Look for Customized Data Provider

Before picking up any data provider, make sure it gives you the option of a customized database. Do in-depth research on the type of customization choices it provides. Make sure you choose a company that recognizes the needs of your business and offers solutions that go hand in hand with your sales and marketing objectives.

For example:

  • Does the b2b database provider company offer geo-targeted database?
  • Does it provide a database following the SIC and NAICS codes?
  • Does it customize database according to the name, size and industry?
  • Does it provide details like job title, company’s revenue, technology tracking, and more?

Define Your KPIs

If you will have well-defined KPIs (Key Performance Indicators) right from the starting itself, then you will be able to easily measure your ROI and evaluate whether the database marketing services are proving to be beneficial for your business or not.

Defining the KPIs for ROI calculation would help stakeholders use data efficiently and achieve a proper rate of utilization. But you will have to start working backwards in order to identify KPIs and start from the number of leads you need to accomplish your company objective.

Check for total addressable market availability

The total addressable market (TAM) refers to the amount of ROI that you can obtain by offering what you are selling to the people. The most common term used for TAM is available to the market.

It is important to verify Total Addressable Market availability because you would never want to deal with 7-8 data providers to cover the entire TAM of your marketing campaign. Sales are simply a game of numbers. It’s a complete loss for you if you make 100-200 calls every day or send 500 emails on a regular basis and receive just 10-20 commitments.

Ask For Sample Records

When purchasing data, the first rule is to never take the word of a vendor for the records’ quality and completeness. By requesting a collection of sample records, decide the facts for yourself. Ask the vendor for data from businesses you already know well and get insights – this will allow you to verify whether the information is accurate and avoid a vendor from giving you a non-representative subset of their data.

Reseller or Originator

Is the data provider you are working with building their data or purchasing it from someone else and re-marketing it? Working with a reseller makes sense in certain ways since they add value beyond the underlying data itself. But they are just intermediaries, in far too many situations, who raise costs. To decide whether you are partnering with the right b2b data provider for your needs, check how they are compiling your data.

Check Pricing Options

Cost is an important element that needs to be viewed while choosing any b2b database provider company. But most of the b2b marketers focus only on ROI and miss the relative value while choosing an organization. However, this can lead to costing chaos for many companies. Therefore, select a b2b data vendor whose pricing options are competitive enough in accordance to the datasets they offered.

Check After-Sales Support

While choosing the best b2b data provider company, you must also ask for the robust after-sales support. With b2b database providers, you can better verify that the database they offer is reliable. And at the same time, your data provider is ready to take control of that data and ready to replace it with new data if any information is outdated or not accurate. It is therefore highly advisable to review robust after-sales service when selecting the best company for b2b data providers.

Wrapping Up

Finding out the right b2b data solutions provider is not an easy job. But, choosing an efficient data partner can complement your marketing campaigns with huge success. At the same time, one wrong step can cost your business goals terribly. But, the above ways can help you do it with ease.

Working with good b2b data provider companies is crucial in the modern era and for this have to dedicate both the time and effort. Even if you are already working with a data provider company, still you can use the above-mentioned qualifiers to evaluate a B2B data provider offering quality services as well.

 

Data Appending Solution

Ultimate Guide to Managing Remote Marketing Teams

by B2B Marketing
Ultimate Guide to Manage Remote Marketing Teams In response to the global pandemic of the Covid-19 and all the uncertainties, remote working or working from home–has become common across most of the industries. As a result, thousands of team leaders and managers are suddenly finding themselves running a totally remote team. As a manager of a remote team, you need to be tactical and coordinated to make sure that your colleagues feel involved in the loop and how they can be effective in your company. It takes extra time, a lot of communication, and a good sense of inclusion and empathy. Whether you’re a new or an experienced manager, moving from leading in-office to a dispersed team can be a major transition. To assist you on how to manage remote teams, here I have mentioned some tips below: Create an Efficient Remote Recruiting and Onboarding Process Before managing a remote team, you need to hire and onboard the new talent. To get started with this, use digital platforms like Indeed or LinkedIn to announce and promote about new job role. If you are hiring for a role that is open to being remote or in the workplace, conduct all the interviews by video call to eliminate any location bias in your recruiting panel. In addition to virtual onboarding, each employee has daily check-ins, career chats and ongoing training with his or her supervisor to ensure that their job is progressing. Schedule Effective Virtual Team Meetings When you have a remote or global team, team meetings will be a crucial means of communication. Conducting weekly standup virtual meetings via Zoom and other standard video calling applications enable teammates to talk about projects or goals. Once you’re about to arrange the meeting, make sure to pick a time that fits in various timezones for team members. Stick to this meeting time and stop canceling to make sure remote workers who have not received a notice of cancellation. Before going ahead with virtual meeting, send an email and calendar invitation to your team. Also, include meeting login information or a number they can call, if they face any technical issues. Just before you start the meeting, make sure that your computer’s sound and video are working properly. Also, ensure that the environment around you is calm and not distracting from your teammates. Conduct Regular Check-Ins with Individuals on Your Team While you or your team members are working remotely, you can’t quickly turn to them to ask them a question, or have a casual conversation about work. That is why you should always consider scheduling one-on-one calls with your team mates, in addition to your list of remote meetings. Regardless of whether it’s a progression of one-on-one calls with employees working autonomously or a group call with the people whose work is exceptionally collective, the most significant thing is that these calls are normal and predictable. Consider the Implementation of Digital Productivity Tools In addition to the video calling app, there are other useful resources you can use to handle remote or distributed teams. Here are few types of digital productivity tools to start implementing:
  • Scheduling Tools
When everyone in your team is remote, it would be difficult to schedule a meeting. Fortunately, there are plenty of tools for requesting, managing and scheduling meetings with your team. For example, if you’ve Microsoft Outlook or GSuite, you can see the schedules, working hours and availability of your teammates. You may then send an invitation to a meeting for a time when they are free. Them your teammate will approve, deny, or suggest a new time for an event from there itself.
  • Task Management Systems
You can create a collaborative team project with a task management system like Trello or Asana, and digitally assign the tasks to various team members. You can also set deadlines for the tasks and check to see if they are marked as complete.
  • Instant Messaging Applications
Have you ever been caught up in a giant email thread where multiple people replied to the same message? With instant messaging applications, you will be able to create group threads to discuss projects, upload conversation assets, and see when other team members have responded clearly. This is also a useful way to communicate topics that don’t require a full video call to discuss with your team. Be Aware of Time Zones and The Boundaries of Remote Employees As a remote team manager, navigating around the different working hours of your teammates is important, while also encouraging teammates to be aware of other remote teammate schedules in your time zone. As you onboard employees or implement a team calendar, ask remote teammates to mark their working hours on their schedule. They should also have an informal meeting with teams and clarify time zones and regular work hours, just to make sure all team members are up-to – date about who should work when. Plan Virtual Chats to Align with Other Teams At an organization with remote or scattered employees, you shouldn’t simply concentrate on your own team. You should also be sure to regularly communicate with other departments to see where your collaboration can line up with there’s and where you can profit the greater business. As a marketing manager, you should try to plan virtual chats with sales managers and other teams to discuss goals and where your team can align with theirs. You can also use digital resources, such as marketing attribution apps, to get an understanding of how your work impacts the company. In the long run, these meetings would encourage you to think about the business with a broader perspective, rather than constantly concentrating on the efforts about your team. Consider Virtual Opportunities for Team Bonding In order to create a better team, consider virtual opportunities which allow teammates to get to know each other on a more human level. If your schedule is extremely limited, you can also find space in daily team meetings for virtual bonding. In addition to allowing teams to get to know each other through virtual events, you can also identify opportunities where you can more personally get to know the individuals in your team. Provide Encouragement And Emotional Support To Your Team It is crucial, as a remote team manager, to consider the difficulties that your employees may face and give them any other guidance when required. If you have any in-office teammates, you should also encourage them to regularly consider the challenges a remote employee may be going through. When you make good use of emotional intelligence, your teammates will feel more confident coming to you with questions and concerns. They will build a greater sense of faith in you as their boss, too. Most of all, a person who knows their emotions and other people’s emotions will handle teams in a variety of different situations. If you’ve never worked remotely or supervised remote teammates, it could take time to develop the perfect dispersed team management strategy. As you develop your management strategies, your most important goals will be to help the team run efficiently, create an inclusive work climate that encourages employees to excel at all times and use emotional intelligence.  
Data Appending Solution

COVID-19 : How B2B Marketing is Working

by B2B Marketing
This article has different way of approaching this pandemic by bridging gaps formed by Covid 19. Though there are serious clinical trials for candidate vaccines have begun in numerous parts of the world, what keeps us growing during this pandemic is, social distancing & supporting business from remote. We should admit that consumer attitude & behaviors are changing as the world faces critical lockdown. Hence marketers should take it seriously as companies must prepare to meet the needs of consumers until things resume back normal. Due to corona virus intervention, many businesses started to adjust the changing needs of their clients, people, suppliers & dealers. However, the John Hopkins University’s report shows there are 2 million confirmed cases of corona virus world-wide. More than 600,000 cases have been recorded in the US alone this is quiet alarming figures. So to survive in this extreme catastrophic situation, marketers should look for innovation, resilience & empathy. This can be the best time for any company to think about new dimension to of marketing through digital platforms maintaining thumb rule of social distancing. We like to share few ideas on how to marketers should adapt B2B marketing & sales strategy during this COVID-19 crisis: Make sure you keep yourself & organization out of the headlines in virus spread. Whenever possible, it is advisable to support from home. Since everyone is panicking right now it’s highly no time to show your needs, rather address your audience in the first place to stay relevant to your audience. Ask yourself & review if existing campaigns are still running with proper context & niche audience. It is one of the best ways to explore & play safe with current & upcoming digital trends. Also help your teams to explore & test a new set of audience. In case of targeting a broader audience, once you setup campaign, let algorithms work & look for new users who are likely to get convert. To support their customers & frontline employee’s commercial leaders framing different strategy as COVID -19 pandemic cancelled all public events and forced professionals to work remotely, shutting entire segments of the economy. These are few quarantine findings, which allows companies to rethink about their need for online brand promotion & engage customers throughout lockdown:
  • Most of the marketers except their overall marketing may cut moderately or fully.
  • 60% to 80% of plans cancel for all live & scheduled events
  • Companies should start to focus on content creation, online events & search marketing.
  • Segmenting marketing needs by industry wise, healthcare companies anticipate stable or increased marketing budgets.
  • Small-sized range companies may see steep budget cuts, while mid-sized can maintain it to the original level as planned for 2020.
  • Boost in streaming services & increase of virtual events
Check out following ideas on adjusting your PR strategy during this COVID-19 pandemic: Anticipate customer Behavior & Requirements: Social distancing & lockdown is tough to identify & address customer needs before it arise as a problem area. It becomes important for the marketers to understand the emerging patterns.  Real time insights & technologies can anticipate the declining customer needs. It also becomes essential for the marketers & brands to establish real time assurance. Make sure you’re active in the digital world:   As lockdown made people to spend more time on entertainment, social media for connecting with the outside world, with disrupted marketing initiatives you can reach marketers where they are. Create webinars in the comfort of users; do live video in any social platforms to engage your audience. Social media is a boon when we’re maintaining social distancing. Make sure all your online information are up to date & lined up with target audience expectation.  Create regular content which keeps you & your brand top of everything. Clean up digital space: Refine & clean up your SEO & B2B marketing strategy to ensure blog, website & social profiles are fresh & optimized. Spread a word or urge your followers to help communities who are affected by COVID virus.   Build positivity & morale within teams & clients: Conduct virtual meeting, video conference & open ended ways to encourage collaborative & familiar environments. Leadership should use of new tools, collaboration software for sharing documents & priority update project updates. Healthcare: Digital health firms & start-ups have an opportunity to assist health care workers in diagnosing & minimizing the outbreak numbers. US has seen a tremendous increase in telemedicine providers extending their support to connect patients with health care professionals as they are being advised to take care by comforting at home. Adoption of RPM(Remote patient monitoring) drastically increased as companies started using AI powered tools to help clinicians to track infected patients. Researchers & drug makers joining hands with cloud developers to speed up drug development process & test on humans. Additionally we can see increased collaboration between researchers & pharmaceutical companies concentrate more on tackling novel corona virus outbreak. Learn to embrace change & work on making better communication strategy.  Constantly brainstorm & try to understand what success looks to you & your customer during this pandemic outbreak time. It is essential to stay calm, stay home in this panic time & more importantly have a sense of responsibility when it comes to your clients, team as well as family.

How Email Appending Service Can Accelerate Your Sales and ROI?

by B2B MarketingEmail Marketing

Email Appending is one of the best and most effective ways that allows a business and marketing professionals to reach more potential audience with accurate and deliverable emails.

Every year, on an average of over 30 percent of technology professionals change their email addresses. You might have a large customer database, you know their name and where they live. But the database doesn’t contain a valid email address and this is where Email Appending Services came into spotlight and assisting marketers in adding accurate email addresses of customers.

Before digging into deeper on how email appending services can accelerate your business growth, it is essential to know about email appending and how it works.

What is Email Appending?

In simple words, Email appending means updating the email address of your existing customers which are missing from your existing database.Email Appending is one of the best marketing practices that involves retrieving customer data such as (name, postal address) and comparing it to a vendor’s database in order to collect the missing information.

How Email Appending Works?

In general email appending is simple and technically risk-free. You give your customers’ names and postal addresses to LogiChannel, and we will add missing email addresses and return you the enhanced list. First, we recognize the company’s email domain that is specified on your input file. Later, we will use reference databases to define the company’s e-mail naming convention (i.e.: firstname.lastname@ or firstname@). Once the naming convention is determined, the business customer’s email address is generated.

Let’s talk about how email appending can accelerate your business growth.

If you discover that your email marketing campaign doesn’t get desired results, then it is recommended to identify the gaps in your customers’ database and fill those gaps with best email appending service as it helps marketers to contact the right prospects with authentic email addresses in the database.Email appending provide a massive boost to the sales figure and also generate higher traffic to the website.

If you’re thinking about marketing expansion and expecting outstanding communication benefits, then you need genuine and accurate customer email addresses that perfectly aligns with your marketing campaigns. With email appending service, you can boost revenue and enhance customer retention with an accurate marketing database.

List of benefits associated with Email Appending Service.

  • Accelerates email marketing campaign success rate.
  • Reduces direct mailing costs.
  • Increases your range of potential customers by reaching the right target market.
  • Generates more ROI from existing customers by building valuable multi-channel relationships.
  • Improved delivery rate

 

Best Practices

Most of the marketers and businesses opt for Appending services to get fresh contact information about their target audience. But before going to invest on email appending services, it is essential for marketers to run appending employments on new information rather than outdated data. This practice can dramatically increase the value of your list and helps you to stand ahead of your competitors.

Hence, Email appending is one of the best marketing services that give marketers the best insights and access to their customers. and also, it is one of the most accessible niche services that allows B2B customer communication with the greatest facility. Therefore, don’t limit the success of your marketing campaigns by the size of your email database. If you haven’t considered email appending yet, it is recommended that you go for it before it’s too late.