May 2021 - B2B Email List

How AI Can Transform The Future Of B2B Marketing?

With the advancement in technology, Artificial Intelligence started to revolutionize various aspects of our lives. And there is no doubt it will continue to grow. Covid pandemic forced marketers to rethink their marketing strategies. Enforcing lockdown got many disruptions in business operations & paved the way to automate routine jobs in the B2B marketing landscape. Thus, Artificial Intelligence (AI) started to reshape various industries, B2B marketing also caught up in this AI journey.

Here comes a million-dollar question for every B2B marketer out here, should AI be adopted to improve B2B business & sales? To answer this question, it can be reframed how AI can be leveraged to grow any business. Yes AI should be leveraged for B2B marketing across any industry vertical.

A report from Blueshift, which analysed the importance of AI-powered marketing campaigns shows AI-powered campaigns improved customer engagement 7X & revenue 3X. It is clearly understood that 80% of the B2B marketing executives will opt for AI as it will revolutionize across all industries by 2021.

Urge to automate business processes allows Artificial Intelligence (AI) to reframe marketing strategies as & when required. So, this article will discuss various ways AI can transform the future of B2B marketing.

AI For Lead Generation:

Have you ever wondered how Alex plays your favourite song or Netflix suggests what to watch based on your watching pattern? Artificial Intelligence & machine learning already exist in our daily life. Thanks to modern technologies for making our life so exciting.

AI can bridge the gap between the sales & marketing team, as it establishes shared focus & communication between them. And it also plays a vital role in qualifying leads for business based on pre-defined metrics. AI is the perfect way to combine them together & suggests the best leads for your business well aligned with marketing goals.

Creating Ideal Customer Persona:

Creating a customer persona consist of several variables such as industry, name, email, phone & more. These criteria are various from business to business which needs to be decided by key decision-makers. With the help of AI, the created profile can be matched against fixed selection criteria. Hence the job is made simple & efficient for marketers to initiate business conversations.

Alternatively, AI can be used to cleanse generated leads over the years which are left without any use. Instead of manually collating leads obtained from various sources over the years, AI can securitize value-added data that fit your selection criteria & separate quality leads that you haven’t thought about for years.

Lead Conversion:

The dream of every business is to convert all prospects into clients. If generating potential leads is core for every business, then converting those leads into paying customers is a smart move. Generating 5000 leads every day when nothing gets converted doesn’t add value to your efforts.

Leveraging AI gives you crystal clear insights what is the core need of any prospect. This insight is highly used in structuring, a marketing campaign that is aligned with the demands of potential prospects. AI can be used by B2B marketers in sending personalized ad campaigns based on their preferences, demographics & behavioural data.

Streamlining Engagement Process:

A B2B marketer should spend countless hours connecting with new leads. The salesperson should never miss any opportunity that comes their way. With the help of Artificial Intelligence, streamlining regular processes is simple & efficient. Artificial Intelligence can be used to automate every conversation with leads in an effective and efficient manner. AI has the ability to turn a huge volume of data into useful insights. And it also picks the right elements to segment customers, predict the outcome & anticipate the success rate.

DE-Duplicating Leads:

A business can acquire data from multiple sources in different formats. Collecting, analysing & filtering out low potential leads can be a tough & time-consuming process. AI tools are highly recommended to separate high quality leads for business which can be nurtured by sales until they turn into customers. Data quality plays a key role in maintaining a lead database. With AI tools & an advanced cleansing mechanism, AI can assure no salesperson is following up the same lead, thus saving marketing efforts & time.

Personalization

One of the most promising benefits of AI tools in B2B marketing will be the personalization of communication. In general, people are receptive to messages through which they can connect personally. AI tools can be used to create personalized B2B messages & ad campaigns. Alternatively, the personalized campaign can increase the overall customer experience & paves the way to move leads up in the sales cycle.

Predictive Analysis:

Predictive analysis is the buzzword often used in the world of AI. Predictive analysis has the ability to take all leads & compare them against financial & marketing data. It can be even used against social media campaigns to withdraw prospect information& draw a conclusion out of it. Will it be beneficial if someone predicts your future by analyzing trends & data patterns? Awestruck right! AI has all possible to predict the future trends of all your marketing activities including lead generation, potential financial spending & products or services that would attract prospects.

Analyzing & Measuring Efforts:

There is a beautiful saying in English “if you don’t know exactly where you’re going. How will you know when you get there?” This proverb is well suited for any B2B marketing initiative. As a B2B marketer, it is important to measure historical benchmarks with past results. There are many AI-powered apps that make our lives easier with smart recommendations. Not only does AI analyses your data, but it also suggests improvements based on data patterns. Advancement in machine learning plays a crucial role in the decision-making process.

Business is all about collecting, processing & analyzing data. When humans are prone to errors, AI comes to the rescue, as it is capable of solving complex problems into simple solutions within short intervals.

Behavioural Analysis:

One of the most important aspects of any business is behavioural analysis. Grouping or segmenting prospects by anticipating their behaviour with the use of available contact data & historical actions. B2B marketers can use it effectively to tailor the products & services that fit perfectly with the changing customer needs.

Creating Omni Channel Campaigns:

Design & deploy the ideal customer experience from independent message to complex Omnichannel journey with fully customizable templates. Build workflows that can be incorporated from any channel with a deep understanding of customer & business requirements. Experience the power of data by building customizable metrics, visualization & reports that evaluate campaign performance in a hassle-free manner. Make smart decisions to drive exponential growth & build a seamless experience for the customer.

Benefits Of AI In B2B Marketing:

Predictive lead scoring
24*7 Customer Support
Ability to differentiate buyers & visitors
Identify special trends
Recognizing data patterns
Generating quality leads
Improved efficiency
Drive more sales
Increased ROI
Improved quality of decision making
Automating routine process

Bottom Line

There is a well-known fact that “data is the new currency of the digital world”. It is not the information that provides real value, but the information derived out of data. Wondering why the world thrives to use AI for B2B marketing, all because of their ability to systematically analyze information, decode patterns, connect dots & provide valuable insights. With these insights, AI gives precise predictions & recommendations that are highly required for planning successful B2B strategies against any industry vertical. The use of AI frees up valuable time & space that B2B marketers can use for the strategic development of business & higher productivity.

How Quality Data Can Be A Key Player In Healthcare Marketing[Infographics]

Data is one of the crucial commodities of the 21^st century. A data-driven marketing strategy helps to improve strong relationships with prospects. Wondering how this relationship is established?

It is done simply by collating accurate & reliable business data from various trusted sources for B2B campaigns. Healthcare marketers should follow a strategic approach to filter out unique & authentic data highly relevant to the business.

How Quality Data Can Be A Key Player In Healthcare Marketing?

A reliable email marketing database is the heart of any healthcare campaign.
The reliable database provides well-researched prospect data which can be leveraged for all your multi-channel marketing initiatives.
Having quality data reduces the time spent on validating its completeness & correctness.

Accuracy& Precision

Accuracy &precision support business analytics, which enable better decision making & a high campaign success rate.
Healthcare data must be sufficiently in-depth & scope for its usability across the organization.

Lead Acquisition

Quality Data enables you to capture the leads with a strong lead filtering mechanism which be passed to the next stage of the sales cycle.
Unproductive leads waste your time, money & resource. Hence, the correctness & completeness of data is essential for the B2B healthcare campaign.

Targeting Right Audience

Targeting the right audience is the ultimate goal of any healthcare business. So, having a quality database with well-segmented details based on geographic, demographic & psychographic data can allow marketers to target a global audience without any hindrance.
Without high-quality data, B2B marketers forced to target a larger audience.

Improved ROI

With well-documented procedures & policies, quality healthcare data can be maintained, which is accurate & most recent.
This data can be used to understand customer trends & organize an effective marketing campaign to increase ROI.

Roll Out Successful B2B Campaign

Higher probability of converting leads to customers when prospects are communicated through the preferred mode of the communication channel.
With quality data, you get to know more about the audience to create reliable content &promotional ads for a successful outcome.

Competitive Advantage

With great healthcare data, B2B marketers can focus on what they are best at & deliver excellent results.
Gain valuable insights & identify the best trends for the healthcare business aligned with marketing goals & stay ahead of your competitors.

Benefits Of Quality Healthcare Data

More Informed Decision Making
Better Audience Targeting
Improved Campaign Response
Lower Email Bounce Rate
Increased Campaign Revenue
Improved Business Communication

Real Estate Email List: A Marketing Tool For Real Estate Agents To Reach Right Clients

The advent of the internet has made many businesses use the online platforms effectively for their business to grow up on the professional ladder. Real estate is one such industry that boomed in recent years with the help of the internet. A real estate agent is skilled in buying & selling properties across the globe. Similarly, an agent must be aware of how well you communicate with people for promoting your properties. With skillful networking, you must keep track of all contacts you have communicated, which is why you need a real estate agent’s email list.

Why having a real estate agent email list is important?

Email is an effective marketing tool if used properly. A successful real estate broker or agent aims to grow your client base. They keep track of the people they meet over dinner parties, meet-up groups & other social events. But here comes the big question of how you nurture relationships with all prospects you meet. To answer the above question, maintaining an email marketing list will be the right choice. Also, you can build your own customized lists using custom list-building services to keep track of all prospects. This will be one of the effective marketing tools to save, sort & segment your contacts effectively. Similarly, if you build the list you can get full control over it to edit or modify records as per business requirements.

It is a well-known fact that if the real estate industry email list is used the right way you can reach more people & close more deals effectively.

Here we will discuss building the right email marketing guide to capture leads & build strong business relationships & close deals effectively. Believe it or not, we’re in the 21^st century & called the digital era for any business. Staying with trends helps you to improve & grow your business.

A statistic from the National Association of REALTORS profiles of home buyers & sellers indicates 50% of all participants found their homes using the internet.

And more importantly, the 2018 industry benchmark report shows an average open rate of email is 19.24% & a click rate of 1.9%.

From above, we can conclude that having a perfect real estate agent list can broaden your reach & connect with the right prospect for business.

Content of any marketing mail will give a crystal clear idea of how you can nurture your relationship with your subscribers. As a marketer, it is a strategy to sell yourself and your services to a global audience. But still, you find a subtle way to do it because your readers will stop reading them if it is more about you.

Topics that can be covered in your emails:

Local news & events across the city
Restaurant views
Home improvement trends
Interior design tips
Budgeting sessions
Loan workshops
Market Updates
Market insights

Why an email list is preferred over another mode?

Low cost & the high return on investment makes an email stand out from the crowd. This is one of the main reasons why emails become crucial to any business. In order to reap the best benefits & get an effective outcome, you must be aware of best practices, building, segmenting the entire email list. Being pioneers in email database services, we at LogiChannel have a team of experts to guide you if you’re in need of any help to build a list from scratch.

Perks of using email tool for real estate business:

Any email marketing software will help you to structure & run your real estate business.

Capturing new leads & clients effectively
Building everlasting relationships within the real estate community
Establishing own brand & promoting it across the globe
Grow your sales
Expanding client base

Setting up the right real estate email marketing list:

Here are few effective steps to be followed for setting up your own real estate email marketing list.

Capture & Nurture Real Estate Leads:

There are millions of ways to capture leads & expand your lead database. From traditional to modern marketing, acquiring leads is one of the major tasks. If it is the traditional way, request a prospect’s email address in an old-fashioned way. When it comes to online, you can connect with prospects using targeted paid ads. PPC advertising is one of the important ways to drive traffic.

Alternatively stay active on all social media pages, which will be one of the lead generation sources to collect basic information about prospects. The collected information must be validated & verified to make sure leads are nurtured & monitored through the entire sales cycle.

Brand yourself:

Branding is one the most used buzz word in recent times. Build rapport with clients to promote your services or real estate products on a global scale.

You can start your conversation with the welcome mail (which can be automated). As the name suggests it is sent to someone who signs up first. Having excellent email marketing software can handle it in a better way. This mail is introducing yourself and proportionally shows the level of expertise, the experience you have in the real estate industry.

Use Right Call To Action

The next most important thing is adding a call to action, which can be used to set up a phone call with prospects if they are interested. CTA (Call To Action) works well in newsletters. CTA is generally undersigned in email with the right links to call to action.

Conduct Polls & Surveys

The third most important thing is sending out engaging emails. After introducing, going for a sales pitch doesn’t work. Instead of sales mode, you can show the humorous side of yours. Conduct surveys poll to understand better, more about prospect & build an everlasting relationship.

Also, you can send emails about:

Holiday greetings
Mortgage news
Housing decoration trends
Newly opened shops or restaurant
Real Estate market analysis
Events happening in town

Email Personalization:

Over the period, as a marketer, you can analyze the likes & dislikes of your subscribers. A real estate email list can have a variety of subscribers from sellers, buyers, mortgage brokers & more. So segregate prospects based on their interest & send me a personalized email to get a quick response. With automated tools & services, you can generate more customizable emails for each group & keep them engaged.

Automated Emails

No more manual works. Thanks to automated software which are easy & effective in sending out mails in your absence. From building emails to news alerting everything can be automated. Based on your mailing frequency you can schedule your weekly/monthly email updates to prospects in a hassle-free manner. An automated email sequence is easy to implement & saves you from doing routine works.

Automated workflows can be created for

Incentive email
Welcome email
Email alerts
Follow up emails
Referral mails
And more

Rolling out targeted emails:

Based on email personalization, now you’ll aware of the different interests of your subscribers. So this would be idle time to use that information & roll out effective and targeted email campaigns manually or with automated workflows. These target emails improve your sales & boost credibility. Targeted email content actually improves your trust & visibility. Campaigns can be about selling properties, current happening in town pertaining to real estate industries, seasonal updates, webinars, prop expo & more.

Tracking Email Metrics

Metrics help marketers to define if they are actually doing well in the B2B campaign or not. If you’re spending too much amount of time creating content & you are not aware of how many read or how many are ignored, it is of no use. Every email service providers allow you to track the number of response you received from each real estate client, including open rates & click through rates. Writing a compelling subject line allows subscribers to open your mail & read it.

Conclusion:

With the modern marketing technique, real estate can make use of the internet for B2B sales & marketing. Email marketing is one of the digital marketing which never goes out of style. Partner with LogiChannel to build your own list. This creates more opportunities to collect leads, nurture relationships & close more deals efficiently. Spending more time on segmentation will help marketers to send personalized mail & stay ahead of competitors. Are you planning to seal the deal for your real estate business, then use our effective real estate industry email lists. Connect with us at [email protected]& build your reliable email list today.

How Purchasing Email Lists Can Increase Your Business Growth?

Purchasing an email list is an efficient way to reach your target audience and grow your business quickly. But unfortunately, buying email lists has been unfairly grouped into the “spam” category when it comes to B2B marketing. However, most smart business owners understand the importance of purchasing email lists as one of the most cost-effective ways to dramatically accelerate B2B lead generation growth.

Having an email list enables you to establish a direct connection with people, who are genuinely interested in your products and services. A targeted b2b email list contains complete contact data of many potential customers who don’t know about your unique business solutions.

If you’re looking to generate more b2b leads from a particular industry vertical, then buying a targeted industry-wise email list is a smart idea that can scale up your lead generation efforts. Before jumping into the topic of – how purchasing email lists can increase your business growth, it is quite essential to know more about an email list in a brief manner.

What Is An Email List?

An email list is a collection of email addresses gathered by a business in order to communicate with potential customers through email marketing campaigns. It includes a list of names and addresses collected by companies for the purpose of delivering publications or newsletters to their clients and members. Email lists help you to get more traffic and generate more profit. According to statistics, email lists generate ten times higher conversions than social media promotions. Hence, opt-in email lists are more likely to convert subscribers into paying customers.

Let’s take a look at how a purchasing email list can enhance your marketing efforts while increasing your business growth.

Provides Direct Contact With Potential Clients

Purchasing an email list allows you to reach out to potential customers for your products or services without any limitations. You can send a message to their inbox as many times as you want, and you can send them as much information as you want. Sending emails to individuals who already have a genuine interest in your products and services will not only improve your ROI but will also speed up lead generation activities and the rate of return.

Hence, don’t get caught up in a game of numbers, it’s better to have a smaller list of highly targeted contacts than a larger email list of poor quality email addresses.

Provides Effective Marketing Schedule

It’s difficult to plan email marketing campaigns without having any idea about your customer’s interests, demographics, and geographical location. Purchasing a high-quality email list of your targeted audience enables you to control how, when and who to contact.

Enables You To Focus More On Potential Clients

Purchasing an email list or email list subscription allows you to find out and segregate users that have already shown interest in your products and services. With this knowledge, you can focus more on potential customers, and follow them up with a different strategy.

Expands Your Reach And Increase Sales Growth

Whenever acquire a new email list, you’re expanding your reach geared towards a potential audience. The higher the number of people who receive your marketing message, the more potential leads you’ll generate. The key is to use a combination of validated marketing tactics and the appropriate tool to optimize your email marketing campaigns for open rates and deliverability.

Fills the marketing and sales funnels With Quality Leads

Purchasing a new email list will significantly increase the size of your B2B marketing audience. These fresh, cold contacts can be moved to the appropriate funnels as they transform into warm opt-in leads. Warm leads can be nurtured by marketing, while leads that have already been warmed up are handled by sales.

Enhances Your Return On Investment (ROI)

When you purchase email lists from a reliable supplier, you’ll get a properly verified list of contacts that are highly receptive to your marketing emails and messages. As a result, you’ll spend less time and money in marketing to people who aren’t interested in your goods or services.

Frees Up The Resources

Manually building an email list of business contacts takes time and is not an effective use of your team’s resources. Purchased email lists give you a huge head start when it comes to lead generation. You’ll have more time and money to concentrate on closing new leads if you spend less time chasing down new leads.

Let’s See Few Tips on How To Use Your Email List Effectively

Have A Solid Business Plan

If you don’t have a plan or strategy in mind, buying an email list is pointless. Create specific forms and content that you want your target audience to see and respond to.

Attract Your Audience

Give your audience a reason to anticipate your next step. This may be in the form of free trials, coupons, or even freebies. Everyone enjoys receiving free gifts! If you do this, the numbers will skyrocket.

Start Things With Ease

This is the part that most of the advertisers miss. They become too enthusiastic or eager and begin bombarding their future clients with plenty of emails. People despise being bugged or under strain! Allow them to breathe. Maintain a consistent email list schedule and keep adding benefits while preserving the content’s consistency.

Conclusion

Buying an email list is one of the most efficient and effective ways to extend your reach. It is not only a great way to expand your reach, but also it will fill your sales funnel and take your business to the next level. Businesses will get their email marketing messages in front of their ideal audience using tailored, deliverable email lists and the right email marketing strategy. It doesn’t matter how great your new product is or how wonderful your service could be if you don’t market to the right people. That’s why LogiChannel provides you with a wide range of targeted email marketing lists based on your business-specific needs.

B2B Email List

Monthly Archives: May 2021

How AI Can Transform The Future Of B2B Marketing?

How Quality Data Can Be A Key Player In Healthcare Marketing[Infographics]

Real Estate Email List: A Marketing Tool For Real Estate Agents To Reach Right Clients

How Purchasing Email Lists Can Increase Your Business Growth?

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