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Email Marketing Tips for Thanksgiving Day

Image Source: Knowagency.com Thanksgiving Day opens the door to the very unique and busy holiday season as 40 per cent of festive shopping happens during this weekend. At the same time, this holiday is all about giving thanks and spending time with family and friends. Hence, email marketers need to consider this fact and don’t limit your campaign to simple hot deals and special offers on this Thanksgiving Day. Along with providing discounts and special deals, as a marketer thinks of expressing gratitude in a more sophisticated way towards your loyal customers who supported your business during this Covid-19 global health crisis. As an email marketer, if you haven’t scheduled your thanksgiving email campaigns for the most lucrative days to come, don’t worry! Here are some email marketing tips that you should apply to take advantage of this biggest shopping season.

Design Appealing Email Templates

When it comes to sending Thanksgiving Email Campaigns, you don’t have to start from scratch – just focus on designing eye-popping email templates that grabs customers’ attention. Although your marketing campaign has not been devised well in advance and you do not have ample time to segment your clients, send customized messages and deals to your customers. If you are a small company with a limited customer base, you can send customized emails before Thanksgiving Day. According to some reports, half of the American people are informed about Thanksgiving Sales through emails. Sending emails only one day before the big day enables customers to consider your offer.

Provide Offers Along With Thank You Note

Sometimes, holiday sales can be accelerated by a simple email campaign offering a discount. To find clients who make major or regular transactions close to Thanksgiving, look over the sales data from the past few years. Furthermore, you can send Thank you notes to your customers and offer them various promotional discounts and gifts. You can consider these Thanksgiving Email Campaigns as an opportunity to invite your customers to your e-commerce websites to avail exciting offers. Sending thank you messages to your customers along with the promotional offers is actually an excellent way to show your gratitude towards them.

Add Interactive Elements in Your Email

During Thanksgiving week, customer’s inboxes fill with bunch of emails and discount offers. Due to the overflow of emails, most of the emails often remain the same and thus many stay unopened. If you want the email recipient to click on your email, then give them something new and something unique. Hence, it is highly recommended to add interactive elements like an animated GIF image or a video in your email to make it eye-popping and stunning. In addition to that, you can include visual storytelling in your email as this is one of the fastest ways to grab attention and gives your customers a reason to regularly check your emails.

Include Automation And Personalization 

As this is clearly evident, Thanksgiving week is the busiest time possible in every way. This could be the perfect time to use marketing automation by automating a variety of your email campaigns, starting with deals and reminders from welcome emails. In addition to that, create customized communications and segment your emails as personalized emails offer 6x higher transaction rates.

Use Catchy Subject Lines

In general, the holiday seasons are meant to be crowded up the customer email inboxes with dozens of promotional deals and discount offers. Hence, it is essential to use catchy subject lines which are impactful and create first impression for readers. Also, the subject line must draw attention of the email recipients and enable them to open the particular email. Even if your offer is the best of all time, it doesn’t lead to anything if your email doesn’t open. The difference between making a sale and getting your email trashed is your subject line. Hence, offer them a sense of urgency that makes them want to open your email. For that, you can use phrases like “Limited Period Offer” or “Final Hours.” So, it is always recommended to use killer subject lines that stand out your emails from others.

Keep You Email Short And Simple

The primary step in having a successful Thanksgiving email marketing blast is getting your recipients to open your emails. For that, you need to write emails that are short, simple, and straight to the point instead of using lengthy paragraphs. To make your Thanksgiving email campaigns more effective- hold off the business part and send out your expression of gratitude first to make them feel valued. Don’t use large phrases that would overwhelm your readers. Alternatively, make it seem like you talk directly to them as their acquaintance or someone they can trust. Also, make sure that you write in a language that the viewer can understand in full-fledged manner.

Use Responsive Design

To get maximum open rates for your Thanksgiving email campaigns, make sure to use responsive designs for your emails. In recent researches, it was found that Mobile internet traffic accounts for 40.61% of all internet traffic. All this is due to more and more people use their mobile phones regularly to open their emails. Hence, this is the reason you should create your emails that can be viewed across multiple platforms including desktop computers, mobile phones, tablets and more. Furthermore, usage of responsive designs while crafting Thanksgiving email campaigns will give your emails a higher chance of being opened, read and possibly some prospects may convert into paying customers.

Bottom Line

The Thanksgiving season is the best time for you to attract more customers and increase your sales like never before. Although, time management can become a huge struggle with most of the holiday shoppers, but your marketing efforts matter the most to increase your sales. We have included many useful tips and tactics that will not only help your Thanksgiving season sales but also increase your brand’s reputation. By using our Thanksgiving email marketing tips, we’re sure that you’ll be on your way to create and send Thanksgiving emails that aligns with your subscribers.
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10 Actionable Tips to Run Successful Email Marketing Campaigns

Source: marketinglogiq.com Whenever you want to communicate something about your brand or sell your products & services, email marketing is one of the most cost-effective ways to do so. As email gives a direct line of communication with your audience, it has become one of the best ways to promote all other marketing strategies. In terms of ROI and Sales also, email marketing campaigns help generate more sales than other digital channels as shown in the following figure. Source: lyfemarketing.com For every $1 you spend on email marketing, you can able to generate $40 in return. To get the most out of your email marketing strategies, you have to go beyond just sending several emails to your list. For that, you have to take the right steps to make your email marketing campaigns stand out from the rest. To maximize the potential of email marketing for your business, here we are providing ten essential tips to run a successful email campaign. Know Your Target Audience To be successful with email marketing, it is crucial to know about your target audience along with their interests and challenges. This also suggests that sending the same email content to the entire mailing list is not successful as multiple audiences have different interests. Therefore, make sure that you have ample data on your target audience and how best you can reach them. The goal of email marketing is to nurture and build relationships with your audience based on the information they would like to have from your company. In recent researches, it was found that emails relevant to the recipient tend to drive 18 times more revenue when compared to general emails. Hence, implementing a targeted approach can definitely make a difference. Segmentation As a marketer, you should understand that all the customers are not interested in all of your marketing emails. Hence, you must segment your email list based on the audience purchase history, location and interests. This makes segmentation as one of the essential elements that help increase the response rate for your email campaigns. Segmentation is all about dividing your email list into smaller, more targeted sub-groups. Here, in this picture, you can see – on what basis you can segment your customers’ database. Source: Lyfemarketing.com Segmenting your customer’s list will let you target your consumers based on their personal preferences. Also, it enables you to promote your products or services in a personalized manner. Here are some of the positive outcomes you can expect from customer database segmentation: Source: Lyris, Inc. Customer database segmentation allows your marketing teams to send the right email to the right person at the right time. Furthermore, it allows your emails to stay relevant and gives you a chance to understand the needs of your customers. So, you can offer specific products that are actually needed by your customers. Personalization Your email marketing strategies work well when it comes to creating a unique experience for your prospects. By leveraging the power of personalization, you can make your customers feel exclusive or unique which ultimately leads to sales conversion. According to the email marketing company “Campaign Monitor”, emails with a personalized subject line are 26 per cent more likely to be opened than emails with a generic, non-personalized subject line. Here, you can view some interesting facts about personalization in the following figure. Source: OptinMonster So if you have access to your email recipient’s first name, it makes sense to use it in both the subject line and in the body of the email. To give a personalized touch, you can also go about asking simple and appropriate questions in the email. As a b2b marketer, you should recognize the significance of adding a personal touch to your email marketing as it has a direct impact on the number of conversions you get. A/B Testing Running an A/B test is one of the best email marketing practices as it generates good results. The only strategy that eliminates guesswork from your email marketing is A/B testing and gives you a road map of what modifications you need to make. Here, you can see the significance of A/B testing in the following image. Source: LyfeMarketing.com A/B split testing is nothing more than a way of splitting your email audience into different segments or classes and figuring out which version of your email offers the best conversion performance. By testing out different versions of your emails, you’ll be able to optimize your overall campaign and get better results. Provide a Dedicated Landing Page for Your Campaign Most of the time your subscribers visit your homepage, product page or specific landing page through email. To get good conversions and the best return on your investment, it is always recommended to create a dedicated landing page and direct your email traffic to it. A dedicated landing page is much more relevant and targeted, which makes your email campaign really effective. Keep Your Layout Simple & Short Don’t overload your email layout with flashy graphics, huge fonts and other elements. It is always crucial to keep your email layout clean and simple. Maintain your email layout look like a professional and easy to navigate as complex email layouts will turn your recipients off and enables them to throw off your email campaign or newsletter right into the trash file. To increase your chances of getting responses from customers, you have to stay concise and clear. Hence, it is important to keep your content shortly and clearly so that they can easily take action. To keep your messages simple & short, it can be smart to use bullet points. Also, be sure to stick to a clear call-to-action (CTA) as it conveys the information in a way that makes your email recipients want to click through to your website to learn more. Use Scannable Content When it comes to rolling out effective email marketing campaigns, your email structure needs to have scannable content. In other words, you need to keep your email layout with short paragraphs, effective subheadings along with any mentionable facts. That’s how you can get the undivided attention of your prospects and increase your chances of converting them through your email campaigns. Here, in this image – you can see how scannable content enhances readability while comparing with paragraph blocks. Source: Lyfemarketing.com When compared to paragraph blocks, scannable content is more readable which can indirectly improve your reader’s experience and leads to better sales in the longer run. For this, you can use several email service providers such as MailChimp, AWeber, ConstantContact, GetResponse and more. Also, you can consider the checking of HTML version of your email before sending them out. Use Mobile-Responsive Designs If your emails are not optimized for mobile devices, it’s possible that your message won’t get the attention it deserves. The most important factor for effective mobile email marketing is mobile-friendly design. In fact, according to Blue Hornet, 80 per cent of users would delete an email if it does not look good on their mobile devices. Clean Your Email Lists You need to clean the bad email addresses in your list as it will impact your credibility and your overall deliverability to get good results from email marketing. Most of the marketers only concentrate on expanding their email list while ignoring the reach of their email campaigns. Hence, don’t invest all your time and resources in trying to get more individuals on your list, instead of that, steer some of your resources to hit your subscribers’ inboxes. Pay Attention to Your Metrics One of the major keys to improving the effectiveness of your email marketing campaigns is to analyze the results of your each email marketing campaign. Here are some of the most useful metrics you need to monitor for email marketing performance: Source: V12data.com To optimize your email campaigns for success, monitoring open rates, click-through, conversions, and other significant variables help you to derive a clear picture on what needs to be corrected, changed, and/or eliminated within your email marketing strategies. Final Thoughts Email marketing is a process which takes time to get successful outcomes, but it is worth spending time and working on. Not only it is a perfect way to connect and keep your clients updated, but statistics show that email marketing provides marketers with the highest ROI. As a marketer, if you are trying to make most out of your email marketing campaigns, don’t forget to pay attention to the above-mentioned email marketing tips!
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Examples of Unique and Best Email Designs for Email Marketing Campaigns

Image Source: Best Designs Regardless of industry type and business size, you can use email marketing to promote your business on a rapid scale. Although there are many different ways to reach your target audience, from social media campaigns to influencer marketing and paid ads, email marketing remains one of the most effective ways to cut through the competition and enables you to speak directly to your customers. To maximize the effectiveness of your email marketing strategies, you need a great design that grabs the attention of customers. Hence, most of the brands are turning to email design and new creative solutions that gain the attention of the customers and increase the click-through rate for their email. Based on the type of industry and email purposes, email marketing campaigns can be divided into several categories. In this article, we will focus on four types of email campaigns that marketers in all industry segments use those most often:
  • Product promotion
  • Upselling
  • Cart abandonment
  • Product updates
In a general email, the design varies concerning the type of email campaign. Here, we are providing the best examples of email designs developed by top brands based on the type of campaign they used: Product Promo Email Campaign Examples Along with email newsletters, the most common email marketing campaign used by most of the businesses and brands when they launch a new product or service is product promotion. Here are a few examples of best email designs used by top-brands for product promotion.
  • Apple AirPod Pro
Apple’s email product campaign for the launch of AirPods Pro earphones is in line with the brand’s style and visual characteristics. If you look at the below image, it is simple, predominantly monochrome with a large, high-quality photo of a product which is dominating the main screen. [Image Source: ReallyGoodEmails]
  1. This email campaign has well-structured headings which help readers to understand what exactly they are looking for.
  2. Contrasting images of Air pods pop against the dark background is eye-popping which can grab users’ attention.
  3. Also, the numerous calls-to-actions such as “Learn more”, “Buy” may lead readers to visit their landing pages and enables users to make a purchase.
  • Great Jones’ Salt & Pepper
Great Jones’ is a company specialized in producing home products such as kitchen appliances and inventory. If you look at the below image, their Salt & Pepper product launch campaign completely relies on simplicity and attention-grabbing animation. [Image Source: ReallyGoodEmails]
  1. Great Jones’ email campaign is all about selling one product which was displayed in the email template.
  2. This makes their email campaign strikingly concise and direct.
  • Frame.io
Another example in simplicity and direct marketing – is about a product launch email campaign during a conference conducted by Frame.io. [Image Source: ReallyGoodEmails]  
  • If you look at the above image, the email design with solid black background -which is very attractive that can grab the users attention
  • Also, they clearly mentioned their CTA as “Reserve Your Seat” for the conference related Final Cut Pro X Creative Summit.
Upselling Email Campaign Examples Whenever a customer buys a product from a particular brand, it can send upsell campaigns to their customers. Hence, most of the businesses usually send upselling email campaigns that can steer the buyer’s attention towards more products that they might interest and buy. Here are examples of best email designs used by a few brands for Upselling Email Campaigns:
  • Dollar Shave Club
[Image Source: ReallyGoodEmails] With a carefully executed and beautifully crafted e-mail campaign, this beauty and personal care brand upsell its products based on their customer’s interests as shown in the above email template.
  • The “Dollar Shave Club” campaign invites a consumer to add more items to their shopping cart before hitting the order button.
  • The email campaign portrays potential purchases in two columns, with a very striking contrast between the product and the background.
  • To grab users’ attention, they used vivid orange CTAs for “ADD” which are very visible and eye-popping.
  • WeTransfer
WeTransfer is a company specialized in File transfer services. If you look at the below image, it is trying to upsell its bandwidth package through a uniquely designed email campaign that markets WeTransfer Plus package [Image Source: ReallyGoodEmails]
  • With a perfect and concise email design, they opted to market their product with a magazine-style email campaign.
  • They used a lot of white space and a few vibrant colours to make their email campaign stand out.
  • Also, with a single call-to-action button, they are trying to invite readers to learn more about the package and make a well-informed purchasing decision.
 
  • Grammarly
Another example of Upselling related Email Campaign is Grammarly. If you look at the below email design created by Grammarly – which is very personable and attractive. [Image Source: ReallyGoodEmails]
  • They mentioned “Highlights of Your year” in newsletter with yearly writing stats.
  • This creates an immediate effect of familiarity and reliability along with a personalized touch.
  • Furthermore, their email campaign follows its brand’s style guidelines with clean white space and gentle, pastel colours.
  • Also, they mentioned the CTA button at top of the newsletter which invites them to upgrade to the Premium account.
Cart Abandonment Recovery Email Design Examples Cart Abandonment is the most common scenario when it comes to eCommerce. Most of the customers visit an eStore, add an item or a few into their cart and then leave without completing the purchase. This leads to Card Abandonment. Here are some of the best examples of email marketing campaigns that remind customers about the items they have abandoned in their cart.
  • BluDot
BlutDot is a company specialized in Home decor and furniture brand. It reminds their visitors of items they have viewed in their online store by sending them a very concise cart abandonment recovery email campaign as shown in the below figure. [Image Source: ReallyGoodEmails]
  • To grab the attention of users, Bludot provided furniture images in a neutral colour along with simple lines “Taking another look? We saved your items.” and CTA as “Complete my order”
  • The email campaign is very precise about reminding their readers of the items they looked and abandoned in their carts previously.
  • Just below the CTA, they provided the items with a direct Checkout button next to them.
 
  • Moschino
The cart abandonment recovery email campaign executed by Fashion and Apparel Brand – Moschino is quite interesting as shown in the below image. [Image Source: ReallyGoodEmails]
  • This email design features a black and white photo of a model with a caption “You left something behind” and a “Return to checkout” call-to-action – which is quite exciting.
  • Right under this large central part of an email, there is a list of items the user has left in their shopping carts.
  • Also, they included “Complete my order” button which enables readers to return and complete the purchase.
 
  • ASICS
Here is one more example for Cart Abandonment Recovery email campaign executed by Exercise and fitness brand – ASICS. If you look at their email design mentioned below, they remind visitors who have looked at items in their store, placed them in a shopping cart and abandoned them. [Image Source: ReallyGoodEmails]
  • ASICs cart abandonment recovery email campaign mainly highlights the product that has been viewed by the users who visit their website.
  • Also, they mentioned CTAs in an email that encourages them to complete the purchase.
Product Update Marketing Campaign Examples Updates to the products or services help satisfy consumers and create more interest in those products. Marketing campaigns for product updates educate the subscribers about products and typically include a lot of information, both in copy and design. And here are some examples for Product Update Marketing Campaigns: BluDot’s Stack’em Up Home and decor brand Blu Dot’s “Stack ‘em up” product update email campaign is quite narrative as it incorporates design of their upgraded product as shown in the below image.