This article has different way of approaching this pandemic by bridging gaps formed by Covid 19. Though there are serious clinical trials for candidate vaccines have begun in numerous parts of the world, what keeps us growing during this pandemic is, social distancing & supporting business from remote.
We should admit that consumer attitude & behaviors are changing as the world faces critical lockdown. Hence marketers should take it seriously as companies must prepare to meet the needs of consumers until things resume back normal. Due to corona virus intervention, many businesses started to adjust the changing needs of their clients, people, suppliers & dealers.
However, the John Hopkins University’s report shows there are 2 million confirmed cases of corona virus world-wide. More than 600,000 cases have been recorded in the US alone this is quiet alarming figures. So to survive in this extreme catastrophic situation, marketers should look for innovation, resilience & empathy. This can be the best time for any company to think about new dimension to of marketing through digital platforms maintaining thumb rule of social distancing.
We like to share few ideas on how to marketers should adapt B2B marketing & sales strategy during this COVID-19 crisis:
Make sure you keep yourself & organization out of the headlines in virus spread. Whenever possible, it is advisable to support from home. Since everyone is panicking right now it’s highly no time to show your needs, rather address your audience in the first place to stay relevant to your audience.
Ask yourself & review if existing campaigns are still running with proper context & niche audience. It is one of the best ways to explore & play safe with current & upcoming digital trends. Also help your teams to explore & test a new set of audience. In case of targeting a broader audience, once you setup campaign, let algorithms work & look for new users who are likely to get convert.
To support their customers & frontline employee’s commercial leaders framing different strategy as COVID -19 pandemic cancelled all public events and forced professionals to work remotely, shutting entire segments of the economy.
These are few quarantine findings, which allows companies to rethink about their need for online brand promotion & engage customers throughout lockdown:
- Most of the marketers except their overall marketing may cut moderately or fully.
- 60% to 80% of plans cancel for all live & scheduled events
- Companies should start to focus on content creation, online events & search marketing.
- Segmenting marketing needs by industry wise, healthcare companies anticipate stable or increased marketing budgets.
- Small-sized range companies may see steep budget cuts, while mid-sized can maintain it to the original level as planned for 2020.
- Boost in streaming services & increase of virtual events