restaurant Industry email Marketinf

9 Quick Email Marketing Best Practices For Restaurant Industry[Infographics]

Email Marketing is one of the most effective marketing channels for Restaurants when it is combined with the right strategy and right email marketing tools. Following best practices for email marketing can bring high traffic & turn walk-ins into regular customers. Email marketing is one of the channels that offer direct access to your customer base irrespective of your industry. Here are a few tips to improve your email marketing strategy focusing restaurant industry Define your Target Audience Segment your customers based on their needs & keep on researching required details under each category based on the hypotheses. This is a crucial step in any marketing strategy to understand more about your customer & fulfill their requirement with Hospitality email list. Build Strong Customer Relationship Make them feel special. Over the period you can get their basic information like birthday, email, etc & surprise them with exclusive offers. Regular newsletters about promotional offers, mergers, and acquisitions will help build together stronger relationships with the client. Include Personal Message A personal message is something that takes you closer. A quick note about how you started, how your bestseller dish prepared was, the small intro about your executive chef or something which can be your identity or face of business will gain huge rapport with subscribers. Use of Pictures A picture speaks more than words & it draws the subscriber’s attention. Give a sneak peek of new dishes & special menu which can be availed on any occasion or famous at your place. It can be themed nights or chefs special, make sure everything is photographed & emailed to customers. Place Open Invites to Customers Be it occasional special events or parties, when you host an event, it is recommended to send an invitation to your subscribers as it will be helping customers across the different areas to plan their travel & visit your restaurant for dining. Include a Strong Subject Line With a strong & catchy subject line, you can get the attention of customers & make them read your message. A strong subject line must be crisp & clear without misleading information. Short & clear information on email subject will increase the open rate. Accept Online Reservation The world of the internet has changed the way we do business. It paved the way to explore new ideas & get a successful result without any barriers.  An online reservation gives quick access to the customer what they want without any delay. Initiate Referral Campaign A place to fine dine is ideally recommended for socializing & spend quality time. With referral programs, you can bring friends & family of your customer to enjoy good food at their convenience. It also promotes word of mouth about your quality service & food. Roll Out Promotional Deals Email Marketing is one of the best channels to roll out offers & promotional deals.  Promotional deals work well too for new customer as it keeps them hooked to your mails & triggers them to visit again. It also improves customer loyalty as they would be visiting over again & again. Conclusion Email is one of the evergreen modes of communication methods of marketing over others. Follow the above-mentioned strategies to stay ahead of your competitors in the restaurant industry for better client engagement & improve campaign revenue.
customer base

8 Simple Ways To Increase Your Customer Base

“All of your customers are partners in your mission”-ShepHyken

Customers are considered the lifeline of any business. Every business owner has a high vision & mission to improve the customer base over the years. Analyzing customer needs &improving profitability is essential for any business. How do I get more customers for my business, is the constant question hitting the business owners & sales representatives over centuries. Until the advent of the internet, customers are attracted through traditional marketing campaigns. Nowadays, businesses can reach any extend to connect with their customers & grow their base.  Marketers not only make efforts to gain new customers, but also they want to retain the existing ones. It is a proven myth that customers familiar with your brand are more likely to buy from you often & increase business over time.

In the era of the 21st century, every successful business must know the most effective ways to optimize lead acquisition & customer retention to stay ahead of your competitors. So here comes the big question

What is a Customer Base?

Your customer base is the group of customers who repeatedly buy the company’s products or use your organization’s services. This group of customers frequently engages with your business & offers financial value. Based on your buyer persona & industry, your target audience can be improved. The customer base is a valuable asset to your business. Identifying such customers will help your marketing, sales & customer service team to build a strong relationship with customers.

A subset of customers within your customer base is often referred to as the installed customer base that actively avails your products or services. This subset excludes the customers who haven’t made purchases in recent times. These customers are considered as creamy layers of your customer base who must be actively focused to build productive relationships. So identifying such customers & personalizing their marketing efforts is highly useful for any business growth& ROI. Of Course sales & marketing team plays a crucial role in engaging existing customers & offering a delightful experience. So here comes the next billion-dollar question how to improve & retain your customer base.

Here are few tactics that must be followed to build a strong customer base & improve it drastically as the business grows

Know your Prospects & Customers:

“The more you value your customer, the more you become successful

Having a clear understanding of your customer base plays a key role in improving your customer base. Yes, it ultimate aim of any marketer as it helps to meet specific requirements & expectations of your customers. Crystal’s clear understanding of customers’ needs & requirements will help to align your products & services. More importantly, this method gives your a clear opportunity to stand out from your current competition & serve better. It also creates a balanced relationship that can accelerate & customize client’s requirements.

Steps to understanding your customers:

  • Have intelligent customer Engagement techniques
  • Have robust buyers Persona
  • Turn data into customer analytics
  • Understand, analyze, predict & plan your future

Benefits of understanding your customers:

  • Improving customer confidence
  • Building your own brand
  • Improved business collaboration
  • Meeting service level expectation
  • Increased profit & revenue source

Provide Free Trial Offers:

Want to grab the attention of potential leads? Free & trial offers work well. Yeah, you read it right. People tend to give it a try when they are ready to buy or invest in your products directly. In simple as a company you can collect valuable information about customers & surprise with freemium offers. From small businesses to global corporations when you offer free newsletters or provide quality content, then for sure customers will be keen in knowing your business & buy your products. This helps marketers & sales teams to craft personalized customer services based on the products they use.

Incorporate Online Marketing Strategies:

The objective of any business is to drive customers online & improve their visibility across the internet. In recent days the internet plays a wide role in helping out customers in providing all resources relevant to their business requirements. So having a comprehensive website should be the ideal choice for any business as it gives a clear picture of what your brand stands for & the services they provide. And most importantly website must be well optimized to boost customer visits & forecast smart insights. Alternatively, SEO is one the effective way to generate quality leads. As per research by HubSpot, 94% of the B2B buyers search online before trying or purchase any product or service.

Optimizing relevant keywords for your business helps prospects to find you between thousands of search results. So you may have a question is optimization is highly recommended to rank your website ahead of your competitor? Well, if you are looking for honest answers to increase your customer base, the big Yes. A prospector existing customer can use any device to search about your products or services. So having an optimized website can offer a better user experience. From lead generation to lead conversion & improving sales revenue is possible when you a well-optimized business website for your business in place.

Second, the most important strategy is having well-optimized social media pages. In recent days, especially during this pandemic the way business operates & achieves their goals drastically depends on social media. Defining your campaign objectives right helps to generate relevant leads & target your prospects effectively. Social media has the power to analyze measure & project accurate targets to improve the relevant customer base.

Benefits of Online Strategies:

  • Implementation of low-cost marketing operations
  • Measurable & trackable insights
  • Demographics Targeting
  • 24*7 Customer Support
  • Able to analyze & collect data for personalization
  • Time effective marketing
  • Improve customer base

Leverage Your Customer Network:

Your existing customer base can be the best place to reach out to new customers & improve your business.  Leads generated through word of mouth or referrals are often called as strong leads. Any day tap into the existing network to identify who can be potential customers of your products or services. This works well because of earned trust. So who can be potential buyers than strong recommendations within your network? Brainstorm with them to understand their requirements clearly & convert them to your clients. On the other hand, this process helps you to expand your network & develop a great business structure.

Include Call To Action:

There are plenty of strategies you can try to draw the attention of new customers. One of the most efficient & immediate, actionable levels is having a call to action to every piece of marketing strategy you roll out. Be it your social media post, weekly newsletter, or any offline marketing strategies, Call to action clearly engages your customers & prospects.

Benefits of call to Action:

  • Grow your audience
  • Increases sales
  • Directs your readers needs
  • Boost your conversion
  • Improves brand visibility

Offer Great Customer Service:

“Treat the customer as if you are that customer” – Anonymous

If you want to keep existing customers on track, then excellent customer support services come into the picture. Most of the customers would have walked away from any business if they are offering the right service at the right time. So it is quite important to offer great customer service to have a positive impact on the customer base. As the business grows gradually, it is important to respond to your customer instantly as it makes them feel good.

A loyal customer has the power to choose your products & services consistently over competitors. This helps B2B marketers to establish strong business relationships & onboard new business. Similarly, unhappy customers must be taken care of & marketing teams should look at them as an opportunity to grow your customer base with excellent support service.

Get your feedback regularly:

Have you ever experienced a situation or you’ve no idea about attracting new customers? No more worries. Collect & read your customer reviews/ feedback. Clearly, it gives proper feedback about what goes well & what doesn’t. Keep aside your positive feedbacks & deep dive into negative reviews as it is the core area where your focus needs to shift. There are many ways to collect customer feedback. NPS (Net Promoter Score) is one of the greatest surveys as it gives a clear picture of qualitative & quantitative data about your customers.

Importance of collecting feedback:

  • Measures customer loyalty
  • Shows areas to improve
  • Boost referral marketing
  • 360 degree of customer insights

Loyalty Programs:

As your business grows, it is important to try out all methods &adapt to the changing needs of the market. It is a smart strategy to keep track of your financials & analytics as a customer comes from different sources.  So offer a loyalty card or exclusive discount to clients who sign up for your email. Thus customer contact details should be captured to grab attention & boost revenue. Explore the unexplored avenues as your customer base increases.

Conclusion:

“Every single interaction, you have with your customer, is an opportunity for you to create something remarkable”- Joey Coleman

Never settle for one particular approach. As the business evolves, it is important to refine your approach & scale up your activities to convert all prospects without any barriers to your clients. Need to know what works best for you & need to reframe your marketing approaches, then we’re just a click away.

target Audience

How To Reach Your Target Audience More Effectively

For many business owners, marketing can be a daunting task. As a marketer, one of the most difficult tasks you will face is effectively reaching your target audience. Without targeting the right audience, selling products and advertising would be quite challenging. Furthermore, marketers would be unable to create product features or marketing materials that appeal to certain demographics, and everything would be mass-marketed and uninteresting.

In fact, the primary purpose of marketing is to convey the right message to the right audience. To do it properly, you need to learn how to communicate with your target audience effectively. You’ll end up in wasting time and money if you sell your goods to the incorrect audience. To market your products, you must first determine how to reach your target audience more effectively.

Who Are Target Audience?

The target audience is a defined group of individuals who are the most likely to respond to your message. Businesses can target ideal customers based on a variety of factors, including:

Demographics: Age, Geography, Income Status, Education, Gender, And More.

Psychographics: Lifestyle, Habits, Beliefs, Reasons for Buying or not Buying, And More.

Behavioral Variables: Product Usage, Website Visit Data, And other information.

In this blog, you’ll find a step-by-step process for identifying, understanding and reaching your target audience. Here are a few steps you need to follow to reach your target audience more effectively:

  1. Define Your Target Audience

In order to reach your target audience, you must first define your target audience. This can be done by creating a consumer persona. A customer persona, also known as a buyer persona, is a generalized representation of your ideal customers. To obtain a better knowledge of your target audience, you need to develop a list of their demographic and psychographic characteristics and preferences.

Then you may market your brand and products to those who may be truly interested in them. This means that you’ll have a better probability of generating leads and converting them. This will allow you to grow revenue while spending less.

How To Define Your Target Audience?

  • Look At Your Data

Existing data about your current customers is the greatest way to start. Take a look at where you store your client information. It could be your CRM, a spreadsheet you manually update, or the demographics area of your Google Analytics dashboard. Any information you have around your current consumers can assist you in narrowing your target market.

  • Speak With Customers

When was the last time you had an actual conversation with a client? Customer interviews are useful and easy to conduct, yet you can discover more in a one-hour chat than you could in a spreadsheet.

 

  • Look At Your Competitors

Differentiation is crucial in marketing. You can’t expect to succeed by simply copying what your competitors do. However, by analyzing which customers your competitors target, you can learn a lot about potential audiences. There’s a strong possibility those customers would also be a good fit for your product, and if you can provide them with more value than your competitor, you’ll be able to take a bigger piece of the pie.

  1. Create Useful and Relevant Content

Providing meaningful and relevant information to your target audience is the most effective approach to contact them. Writing about topics that your target audience is interested in is a guaranteed way to get their attention. It would be easier for you to reach and engage your target audience if your content is more targeted and relevant. When it comes to generating leads and conversions, content marketing is critical. It can be used in a variety of ways to achieve the results you want.

Here are some of the most common methods to create useful and relevant content:

  • Video marketing– Videos are generally engaging and interactive. A high-quality video may readily capture the attention of the audience.
  • Blog posts and articles– Written content may not be as effective as videos and photos, but it can still help you capture your audience’s attention. Simply ensure that you write about topics that are both interesting and beneficial to your target audience.
  • Social media content– You can also use social media to connect with your target audience. You can better engage and reach them by using a combination of images, videos, and text.
  1. Leverage Influencers

Digital marketers have quickly adopted influencer marketing as their preferred marketing strategy. You may use the power of social media influencers to better reach your target audience. You collaborate with influencers to advertise your brand to their audiences in this type of marketing. Influencer marketing is a highly effective marketing strategy that can help you achieve a variety of marketing objectives.

You may reach out to potential clients who are interested in your brand or niche by partnering with relevant influencers in your industry. This enables you to generate qualified leads and reach out to your target market. Calculating the return on your influencer marketing effort, on the other hand, might be challenging. Your brand can reach out to more individuals with a well-managed and executed influencer marketing strategy. Without spending a lot of money, you may expand your reach, create leads, and drive sales.

  1. Use Targeted Advertising

Using targeted advertising, you may reach your target demographic more successfully. Whether you’re using Google ads or social media advertisements, both offer powerful targeting options to help you reach your target demographic. You can target your advertisements depending on your audience’s demographics, location, and interests.

This ensures that your advertisements are only shown to people who are likely to be interested in your company. This means you won’t have to spend a fortune on marketing to reach your ideal customers, who are more likely to convert than anybody else.

  1. Referral Marketing

A referral system is used by many organizations to broaden their reach and generate prospects. A referral system can help you grow your reach by leveraging the power of your existing client base. You can provide your clients a referral code to encourage them to share it with others. You may reach your target demographic rapidly and for a cheaper cost this way.

Of course, you can experiment with your rewards. You might provide a discount or maybe a special offer to your new user and the referrer. This not only encourages the new consumer to buy from you again, but it also encourages the referrer to do so. People who sign up using such a system can be actual fans of your company and items. This strategy has aided firms in expanding and establishing their networks.

  1. Reach Your Prospects on Social Media via Hashtags

You can’t overlook the value of social media platforms in reaching your target audience because consumers are spending more time on them. However, hashtags must be used to target those who could be interested in your brand. Relevant, industry-specific hashtags can help your social media material reach a wider audience. It will also ensure that it is seen by individuals who are likely to be interested in it.

If you run a premium hotel chain, for example, you could use hashtags like #luxurytraveler or #luxurytravel. This will assist you in reaching out to folks who may be interested in scheduling your services.

Conclusion

Reaching out to your target market is a vital part of promoting your company’s products. Only by efficiently reaching your target audience will you be able to increase sales conversions. Target marketing is a realistic method that needs a lot of brainstorming, planning, and imagination at first, but the rewards are incredible!!

To keep up with today’s customers, you must go above and beyond to reach out to them. You must continually be upgrading your Strategy, whether it is through Social Media Marketing, Marketing through Target Audience-Oriented Channels, or Retargeting. Making a marketing strategy is a multi-step process. It is constantly changing.

You should not be hesitant to use new marketing methods to promote your product. Data and statistics from the past offer crucial insights that can help you improve your marketing outcomes even more. It can help your business in multiple ways and produce successful results if you can accurately target your potential clients. Use these proven methods to contact your target audience and expand your business.