June 2021 - B2B Email List

9 Quick Email Marketing Best Practices For Restaurant Industry[Infographics]

Email Marketing is one of the most effective marketing channels for Restaurants when it is combined with the right strategy and right email marketing tools. Following best practices for email marketing can bring high traffic & turn walk-ins into regular customers. Email marketing is one of the channels that offer direct access to your customer base irrespective of your industry.

Here are a few tips to improve your email marketing strategy focusing restaurant industry

Define your Target Audience

Segment your customers based on their needs & keep on researching required details under each category based on the hypotheses. This is a crucial step in any marketing strategy to understand more about your customer & fulfill their requirement.

Build Strong Customer Relationship

Make them feel special. Over the period you can get their basic information like birthday, email, etc & surprise them with exclusive offers. Regular newsletters about promotional offers, mergers, and acquisitions will help build together stronger relationships with the client.

Include Personal Message

A personal message is something that takes you closer. A quick note about how you started, how your bestseller dish prepared was, the small intro about your executive chef or something which can be your identity or face of business will gain huge rapport with subscribers.

Use of Pictures

A picture speaks more than words & it draws the subscriber’s attention. Give a sneak peek of new dishes & special menu which can be availed on any occasion or famous at your place. It can be themed nights or chefs special, make sure everything is photographed & emailed to customers.

Place Open Invites to Customers

Be it occasional special events or parties, when you host an event, it is recommended to send an invitation to your subscribers as it will be helping customers across the different areas to plan their travel & visit your restaurant for dining.

Include a Strong Subject Line

With a strong & catchy subject line, you can get the attention of customers & make them read your message. A strong subject line must be crisp & clear without misleading information. Short & clear information on email subject will increase the open rate.

Accept Online Reservation

The world of the internet has changed the way we do business. It paved the way to explore new ideas & get a successful result without any barriers. An online reservation gives quick access to the customer what they want without any delay.

Initiate Referral Campaign

A place to fine dine is ideally recommended for socializing & spend quality time. With referral programs, you can bring friends & family of your customer to enjoy good food at their convenience. It also promotes word of mouth about your quality service & food.

Roll Out Promotional Deals

Email Marketing is one of the best channels to roll out offers & promotional deals. Promotional deals work well too for new customer as it keeps them hooked to your mails & triggers them to visit again. It also improves customer loyalty as they would be visiting over again & again.

Conclusion

Email is one of the evergreen modes of communication methods of marketing over others. Follow the above-mentioned strategies to stay ahead of your competitors in the restaurant industry for better client engagement & improve campaign revenue.

8 Simple Ways To Increase Your Customer Base

“All of your customers are partners in your mission”-ShepHyken

Customers are considered the lifeline of any business. Every business owner has a high vision & mission to improve the customer base over the years. Analyzing customer needs &improving profitability is essential for any business. How do I get more customers for my business, is the constant question hitting the business owners & sales representatives over centuries. Until the advent of the internet, customers are attracted through traditional marketing campaigns. Nowadays, businesses can reach any extend to connect with their customers & grow their base. Marketers not only make efforts to gain new customers, but also they want to retain the existing ones. It is a proven myth that customers familiar with your brand are more likely to buy from you often & increase business over time.

In the era of the 21^st century, every successful business must know the most effective ways to optimize lead acquisition & customer retention to stay ahead of your competitors. So here comes the big question

What is a Customer Base?

Your customer base is the group of customers who repeatedly buy the company’s products or use your organization’s services. This group of customers frequently engages with your business & offers financial value. Based on your buyer persona & industry, your target audience can be improved. The customer base is a valuable asset to your business. Identifying such customers will help your marketing, sales & customer service team to build a strong relationship with customers.

A subset of customers within your customer base is often referred to as the installed customer base that actively avails your products or services. This subset excludes the customers who haven’t made purchases in recent times. These customers are considered as creamy layers of your customer base who must be actively focused to build productive relationships. So identifying such customers & personalizing their marketing efforts is highly useful for any business growth& ROI. Of Course sales & marketing team plays a crucial role in engaging existing customers & offering a delightful experience. So here comes the next billion-dollar question how to improve & retain your customer base.

Here are few tactics that must be followed to build a strong customer base & improve it drastically as the business grows

Know your Prospects & Customers:

“The more you value your customer, the more you become successful”

Having a clear understanding of your customer base plays a key role in improving your customer base. Yes, it ultimate aim of any marketer as it helps to meet specific requirements & expectations of your customers. Crystal’s clear understanding of customers’ needs & requirements will help to align your products & services. More importantly, this method gives your a clear opportunity to stand out from your current competition & serve better. It also creates a balanced relationship that can accelerate & customize client’s requirements.

Steps to understanding your customers:

Have intelligent customer Engagement techniques
Have robust buyers Persona
Turn data into customer analytics
Understand, analyze, predict & plan your future

Benefits of understanding your customers:

Improving customer confidence
Building your own brand
Improved business collaboration
Meeting service level expectation
Increased profit & revenue source

Provide Free Trial Offers:

Want to grab the attention of potential leads? Free & trial offers work well. Yeah, you read it right. People tend to give it a try when they are ready to buy or invest in your products directly. In simple as a company you can collect valuable information about customers & surprise with freemium offers. From small businesses to global corporations when you offer free newsletters or provide quality content, then for sure customers will be keen in knowing your business & buy your products. This helps marketers & sales teams to craft personalized customer services based on the products they use.

Incorporate Online Marketing Strategies:

The objective of any business is to drive customers online & improve their visibility across the internet. In recent days the internet plays a wide role in helping out customers in providing all resources relevant to their business requirements. So having a comprehensive website should be the ideal choice for any business as it gives a clear picture of what your brand stands for & the services they provide. And most importantly website must be well optimized to boost customer visits & forecast smart insights. Alternatively, SEO is one the effective way to generate quality leads. As per research by HubSpot, 94% of the B2B buyers search online before trying or purchase any product or service.

Optimizing relevant keywords for your business helps prospects to find you between thousands of search results. So you may have a question is optimization is highly recommended to rank your website ahead of your competitor? Well, if you are looking for honest answers to increase your customer base, the big Yes. A prospector existing customer can use any device to search about your products or services. So having an optimized website can offer a better user experience. From lead generation to lead conversion & improving sales revenue is possible when you a well-optimized business website for your business in place.

Second, the most important strategy is having well-optimized social media pages. In recent days, especially during this pandemic the way business operates & achieves their goals drastically depends on social media. Defining your campaign objectives right helps to generate relevant leads & target your prospects effectively. Social media has the power to analyze measure & project accurate targets to improve the relevant customer base.

Benefits of Online Strategies:

Implementation of low-cost marketing operations
Measurable & trackable insights
Demographics Targeting
24*7 Customer Support
Able to analyze & collect data for personalization
Time effective marketing
Improve customer base

Leverage Your Customer Network:

Your existing customer base can be the best place to reach out to new customers & improve your business. Leads generated through word of mouth or referrals are often called as strong leads. Any day tap into the existing network to identify who can be potential customers of your products or services. This works well because of earned trust. So who can be potential buyers than strong recommendations within your network? Brainstorm with them to understand their requirements clearly & convert them to your clients. On the other hand, this process helps you to expand your network & develop a great business structure.

Include Call To Action:

There are plenty of strategies you can try to draw the attention of new customers. One of the most efficient & immediate, actionable levels is having a call to action to every piece of marketing strategy you roll out. Be it your social media post, weekly newsletter, or any offline marketing strategies, Call to action clearly engages your customers & prospects.

Benefits of call to Action:

Grow your audience
Increases sales
Directs your readers needs
Boost your conversion
Improves brand visibility

Offer Great Customer Service:

“Treat the customer as if you are that customer” – Anonymous

If you want to keep existing customers on track, then excellent customer support services come into the picture. Most of the customers would have walked away from any business if they are offering the right service at the right time. So it is quite important to offer great customer service to have a positive impact on the customer base. As the business grows gradually, it is important to respond to your customer instantly as it makes them feel good.

A loyal customer has the power to choose your products & services consistently over competitors. This helps B2B marketers to establish strong business relationships & onboard new business. Similarly, unhappy customers must be taken care of & marketing teams should look at them as an opportunity to grow your customer base with excellent support service.

Get your feedback regularly:

Have you ever experienced a situation or you’ve no idea about attracting new customers? No more worries. Collect & read your customer reviews/ feedback. Clearly, it gives proper feedback about what goes well & what doesn’t. Keep aside your positive feedbacks & deep dive into negative reviews as it is the core area where your focus needs to shift. There are many ways to collect customer feedback. NPS (Net Promoter Score) is one of the greatest surveys as it gives a clear picture of qualitative & quantitative data about your customers.

Importance of collecting feedback:

Measures customer loyalty
Shows areas to improve
Boost referral marketing
360 degree of customer insights

Loyalty Programs:

As your business grows, it is important to try out all methods &adapt to the changing needs of the market. It is a smart strategy to keep track of your financials & analytics as a customer comes from different sources. So offer a loyalty card or exclusive discount to clients who sign up for your email. Thus customer contact details should be captured to grab attention & boost revenue. Explore the unexplored avenues as your customer base increases.

Conclusion:

“Every single interaction, you have with your customer, is an opportunity for you to create something remarkable”- Joey Coleman

Never settle for one particular approach. As the business evolves, it is important to refine your approach & scale up your activities to convert all prospects without any barriers to your clients. Need to know what works best for you & need to reframe your marketing approaches, then we’re just a click away.

How Personalization Can Enhance Your Lead Generation Efforts

“You’re out of business if you don’t have a prospect “– ZIG ZAGLER

Lead generation is an important part of marketing strategy. It can be classified as a Business to Business (B2B) and Business to consumer (B2C). The former describes the business that directly sells to other businesses while the latter one can be described as selling products & services directly to consumers. The B2B lead generation process is a good start to any sales process or marketing funnel filtration.

Though there are numerous ways to generate leads, the quality of leadership determines the prospect who can likely become your potential customers. Similarly, there is a huge number of techniques, tools & options to improve your lead quality. Despite various options, there is a big focus for marketers to generate better quality leads.

Marketing & Measurement survey from Google & Econsultancy states 90 percent of the leading marketers say personalization plays a key role in business growth. During tough times like the covid pandemic be ready to ramp up marketing efforts by creating more personalized content that brings more additional leads for your business.

Personalization has become an integral part of every business & the level of relevance expected by any prospect when they interact with the brand goes beyond the general interest. In today’s digital era almost all the consumers have become an important part of every company’s personalized lead nurturing strategy. This is considered a key element as lead nurturing paves the way to target a specific group of buyers.

What is a lead?

Lead is nothing but an individual or organization which shows interest in your products or services. There are higher chances that they can be your potential clients. By collecting holistic data you can easily analyze & understand the behavior of the target market.

Why personalization is the key factor here?

A study from HubSpot suggested nearly three fourth of the online customer get frustrated with ads, offers, promotions & pop-ups that has nothing to do with their interest. It is quite surprising, right? Hence it is important to nurture your leads by building relationships with them over a period of time. If lead nurturing is your ultimate goal, then adding personalization to your lead nurturing strategy can improve your sales. Yes, you read it right. Over the period of time, you understand your prospect & build strong relationships to convert your prospect into customers.

Here are basic principles of how lead generation strategy works:

They consist of five R’s: Retrieve Recognize, Remember, Relevance and Retain.

Target your audience based on the type of campaign requirement & get to know about them. Interact with your prospects to know about their preference & reach the right prospect with the right message to nurture them for future engagement.

Communicate with your leads often:

With one conversation you can get closer with a potential lead. One on one conversation takes you one step closer with leads. Once you get to know about their business requirements, you can pick the conversation more easily. With the available communication channels, you can use live chat to connect with potential leads. Having a real conversation with your prospects or website is highly recommended to address their needs instantly. A relationship should be established in order to push them gently to try your products & services.

Personalize your website:

Creating a customized experience for your visitor is important for any business. In this pandemic situation, every business is shifting its sales from traditional to digital platforms. Thus providing a broad range of experience allows companies to present a unique ability to their attract visitors. As the concept of website personalization has become more prominent. This area is explored in recent times with the idea of providing a good user experience for visitors. A visitor can turn into loyal customers if you address your needs effectively.

Benefits of website personalization:

Well optimized landing pages
Better Qualified Leads
Improved user experience
High Brand Affirmity

Smart Database:

The Internet has brought tremendous change in the way we do business. Having a strong database in places like CRM or Marketing automation can help companies to collect customer information & track their actions. Keeping track of prospect’s actions & behaviors are essentials for any lead nurturing strategy. Even small actions such as searches, visits & clicks can be tracked to study the prospect. Design your database in a fashion that fits your strategy & can create custom contact records based on the insights. Create a contact & accounts list based on the targeted list, which can be customized according to your business & marketing goals. The inclusion of basic details such as location, demographics & behaviors can create a strong buyer persona.

For example: capturing location can help many location businesses& improve their online presence to promote products & services.

Do you find anything in common among your leads? Then it is time to pay attention to those details & pitch offers according to their likes & dislikes.

Benefits of having a Smart Database:

Integrates marketing & sale team better
Gives proper insights about prospects
Segment prospects based on their demographics
Verified contact details

Use of AI for Lead generation process:

Artificial Intelligence is one of the booming technologies which make our life easier. And no one is against it. We must agree. The only concern of using AI is that must work properly & improve business-standard. Use AI-powered chatbots to help businesses in building powerful conversations. This information helps the bot to understand the basic question by visitors & analyze their business requirements at the initial level. In a similar way automate all repetitive tasks to create a more personalized experience for the leads.

Having well-optimized opt-in forms & Thank you Pages:

Every business follows different methods & strategies to gather information& understand their behaviors from a lead. But almost 96% of the business agrees email is mandatory & plays a crucial part. For an effective lead nurturing strategy one must have the best practice that encourages visitors to hand over their email or phone numbers. Having personalized information about a prospect or customer allows marketers to craft their marketing messages based on the visitor’s specific interest.

On the other hand, thank you pages are an additional opportunity to build trust& deep relationships with prospects. Thank you pages can be used to capture conceptual data of visitors without any third-party intervention & it also improves website traffic organically.

How thank you pages can improve website traffic?

Thank you pages can have a direct link to high performing content
Improving social media followers
Providing exclusive promotional offers
Adding client testimonials to enhance your credibility & trust

Lead Tracking:

Turn your unknown visitors into hot leads by tracking their online behaviors & virtual identities. Score leads based on their requirement, behavior & the time they spend on your website. Over the period enrich your profile with meaningful information collected from various sources. This in turn empowers the sales team to establish personalized experience &build trusted conversation with potential leads. Alternatively, it helps the sales team to keep a close eye on high-quality leads to follow the prospect journey until they become customer & their decision-making process.

Can personalization boost lead generation?

Of course yes. Lead generation strategy offers a whole new level of customer experience with numerous benefits for marketers to understand their prospects better. And most importantly at every stage of the lead generation process, marketers need to leverage their capabilities to engage with prospects to get relevant information about prospects. The more you personalize the creamy part of your marketing campaign the more you relate to your prospects.

Top Benefits:

Improved Conversion Rate
Improve ROI
High Customer Retention
Improves engagement
Improves trust in the brand

Creating Engaging Content:

A study by Demand Gen Report shows a 20% increase in sales opportunities through tailored content. By personalizing you can create content for different types of lead. As a marketer, you can prioritize & segment your marketing communication effectively through lead nurturing programs. As we all know content marketing plays a huge role in lead nurturing strategy. In order to utilize content marketing effectiveness as a company must focus on what is important to your prospects. With a crystal clear landing page, blog post & other resources, you can create engaging content & show interest in communicating with prospects which can be a big step for them to become your customer. Also, include Call To Action which helps prospects or visitors to view more relevant information.

Conclusion:

With growing trends and patterns, it is easy to generate more leads, but there comes a question of what percent of quality leads are developed which is highly recommended for your business & their conversion rate. Attracting & nurturing leads that are more likely to buy will see a drastic improvement in your sales & ROI. Creating a personalized experience gives immediate assistance to access relevant resources which in turn focus on customer satisfaction & achieve better results. Looking for more strategies to personalize your conversion with leads? Then collaborate with LogiChannel to grow your business with quality leads.

How To Reach Your Target Audience More Effectively

For many business owners, marketing can be a daunting task. As a marketer, one of the most difficult tasks you will face is effectively reaching your target audience. Without targeting the right audience, selling products and advertising would be quite challenging. Furthermore, marketers would be unable to create product features or marketing materials that appeal to certain demographics, and everything would be mass-marketed and uninteresting.

In fact, the primary purpose of marketing is to convey the right message to the right audience. To do it properly, you need to learn how to communicate with your target audience effectively. You’ll end up in wasting time and money if you sell your goods to the incorrect audience. To market your products, you must first determine how to reach your target audience more effectively.

Who Are Target Audience?

The target audience is a defined group of individuals who are the most likely to respond to your message. Businesses can target ideal customers based on a variety of factors, including:

Demographics: Age, Geography, Income Status, Education, Gender, And More.

Psychographics: Lifestyle, Habits, Beliefs, Reasons for Buying or not Buying, And More.

Behavioral Variables: Product Usage, Website Visit Data, And other information.

In this blog, you’ll find a step-by-step process for identifying, understanding and reaching your target audience. Here are a few steps you need to follow to reach your target audience more effectively:

Define Your Target Audience

In order to reach your target audience, you must first define your target audience. This can be done by creating a consumer persona. A customer persona, also known as a buyer persona, is a generalized representation of your ideal customers. To obtain a better knowledge of your target audience, you need to develop a list of their demographic and psychographic characteristics and preferences.

Then you may market your brand and products to those who may be truly interested in them. This means that you’ll have a better probability of generating leads and converting them. This will allow you to grow revenue while spending less.

How To Define Your Target Audience?

Look At Your Data

Existing data about your current customers is the greatest way to start. Take a look at where you store your client information. It could be your CRM, a spreadsheet you manually update, or the demographics area of your Google Analytics dashboard. Any information you have around your current consumers can assist you in narrowing your target market.

Speak With Customers

When was the last time you had an actual conversation with a client? Customer interviews are useful and easy to conduct, yet you can discover more in a one-hour chat than you could in a spreadsheet.

Look At Your Competitors

Differentiation is crucial in marketing. You can’t expect to succeed by simply copying what your competitors do. However, by analyzing which customers your competitors target, you can learn a lot about potential audiences. There’s a strong possibility those customers would also be a good fit for your product, and if you can provide them with more value than your competitor, you’ll be able to take a bigger piece of the pie.

Create Useful and Relevant Content

Providing meaningful and relevant information to your target audience is the most effective approach to contact them. Writing about topics that your target audience is interested in is a guaranteed way to get their attention. It would be easier for you to reach and engage your target audience if your content is more targeted and relevant. When it comes to generating leads and conversions, content marketing is critical. It can be used in a variety of ways to achieve the results you want.

Here are some of the most common methods to create useful and relevant content:

Video marketing– Videos are generally engaging and interactive. A high-quality video may readily capture the attention of the audience.
Blog posts and articles– Written content may not be as effective as videos and photos, but it can still help you capture your audience’s attention. Simply ensure that you write about topics that are both interesting and beneficial to your target audience.
Social media content– You can also use social media to connect with your target audience. You can better engage and reach them by using a combination of images, videos, and text.

Leverage Influencers

Digital marketers have quickly adopted influencer marketing as their preferred marketing strategy. You may use the power of social media influencers to better reach your target audience. You collaborate with influencers to advertise your brand to their audiences in this type of marketing. Influencer marketing is a highly effective marketing strategy that can help you achieve a variety of marketing objectives.

You may reach out to potential clients who are interested in your brand or niche by partnering with relevant influencers in your industry. This enables you to generate qualified leads and reach out to your target market. Calculating the return on your influencer marketing effort, on the other hand, might be challenging. Your brand can reach out to more individuals with a well-managed and executed influencer marketing strategy. Without spending a lot of money, you may expand your reach, create leads, and drive sales.

Use Targeted Advertising

Using targeted advertising, you may reach your target demographic more successfully. Whether you’re using Google ads or social media advertisements, both offer powerful targeting options to help you reach your target demographic. You can target your advertisements depending on your audience’s demographics, location, and interests.

This ensures that your advertisements are only shown to people who are likely to be interested in your company. This means you won’t have to spend a fortune on marketing to reach your ideal customers, who are more likely to convert than anybody else.

Referral Marketing

A referral system is used by many organizations to broaden their reach and generate prospects. A referral system can help you grow your reach by leveraging the power of your existing client base. You can provide your clients a referral code to encourage them to share it with others. You may reach your target demographic rapidly and for a cheaper cost this way.

Of course, you can experiment with your rewards. You might provide a discount or maybe a special offer to your new user and the referrer. This not only encourages the new consumer to buy from you again, but it also encourages the referrer to do so. People who sign up using such a system can be actual fans of your company and items. This strategy has aided firms in expanding and establishing their networks.

Reach Your Prospects on Social Media via Hashtags

You can’t overlook the value of social media platforms in reaching your target audience because consumers are spending more time on them. However, hashtags must be used to target those who could be interested in your brand. Relevant, industry-specific hashtags can help your social media material reach a wider audience. It will also ensure that it is seen by individuals who are likely to be interested in it.

If you run a premium hotel chain, for example, you could use hashtags like #luxurytraveler or #luxurytravel. This will assist you in reaching out to folks who may be interested in scheduling your services.

Conclusion

Reaching out to your target market is a vital part of promoting your company’s products. Only by efficiently reaching your target audience will you be able to increase sales conversions. Target marketing is a realistic method that needs a lot of brainstorming, planning, and imagination at first, but the rewards are incredible!!

To keep up with today’s customers, you must go above and beyond to reach out to them. You must continually be upgrading your Strategy, whether it is through Social Media Marketing, Marketing through Target Audience-Oriented Channels, or Retargeting. Making a marketing strategy is a multi-step process. It is constantly changing.

You should not be hesitant to use new marketing methods to promote your product. Data and statistics from the past offer crucial insights that can help you improve your marketing outcomes even more. It can help your business in multiple ways and produce successful results if you can accurately target your potential clients. Use these proven methods to contact your target audience and expand your business.

B2B Email List

Monthly Archives: June 2021

9 Quick Email Marketing Best Practices For Restaurant Industry[Infographics]

8 Simple Ways To Increase Your Customer Base

How Personalization Can Enhance Your Lead Generation Efforts

How To Reach Your Target Audience More Effectively

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