Marketers play a significant role in establishing brand identities. For most marketers, 2020 was a challenging year, let’s just say it was a year full of uncertainties. However, while we reflect back on the previous year, we continue to look ahead to see how the industry will change in 2021 and beyond.
That’s why, in our infographic, we’ve compiled a list of marketing buzzwords you’ll most certainly hear a lot in the coming year. Whether you work in digital, content, or traditional marketing, you’ll come across these terms in 2021. To get the most out of your marketing campaigns, incorporate the following marketing buzzwords.
Artificial Intelligence
Artificial intelligence’s role in marketing has already been established since it has played a significant role in a number of campaigns and initiatives. When used correctly, AI can drive conversions and show patterns that lead to critical marketing insights by developing better, more accurate customer profiles.
CRM Advertising
CRM stands for Customer Relationship Management. CRM advertising is a marketing strategy that focuses entirely on the customer experience. It’s a sort of data-driven marketing that uses customer data from your CRM to target consumers on social media networks.
CTA (Call-To-Action)
The call-to-action button is an extremely effective marketing tool. It gives your target audience clear directions on how to do the desired action. A CTA is typically a single button on a landing page, an email campaign, or a banner ad that draws the user’s attention.
Omni Channel Marketing
Omnichannel marketing combines physical and digital channels to communicate with customers. The purpose of an omnichannel marketing strategy is to provide customers with a convenient, seamless user experience that includes a variety of fulfillment options.
Retargeting
Retargeting is an e-commerce marketing strategy that converts window shoppers into paying consumers by displaying ads to individuals who have expressed an interest. Most marketers nowadays use retargeting as a critical strategy for connecting with their customers and increasing revenue.
KPI
A KPI, or Key Performance Indicator, is a measurable value linked to specific marketing campaign objectives. It shows campaign progress and aids in determining marketing performance at the end of the campaign. They display results for certain initiatives and campaigns.
Marketing Automation
Businesses can send automated messages to customers via email, online, social media, and text using marketing automation. To boost revenue and efficiency, marketing and sales teams utilize marketing automation to automate online marketing campaigns and sales activities.
Brand Identity
Your brand identity is composed of all the visual aspects that set your company apart from the competition. Everything from your logo to your website to the images on your ad banners is included. It even includes the photos you upload to your social media accounts.
Mobile Optimization
The process of ensuring that users who access your site via mobile devices enjoy an optimized experience is known as mobile optimization. The purpose of mobile optimization is to make your consumers happy when exploring your website, regardless of which device they are using.
Customer Journey
If you want your existing customers to become recurring customers in the coming years, you have to be aware of, and strategic with the customer journey. It is a complete journey of clients from being the potential leads to become paying customers of brands.
Conclusion
Hopefully, our infographic gave a better understanding of the top 10 marketing buzzwords search. While there are many more terms used by marketers today, these are the most common marketing buzzwords. Make sure you understand how each of these factors affects your marketing efforts so you can compete more effectively online.