Image Source: Best Designs
Regardless of industry type and business size, you can use email marketing to promote your business on a rapid scale. Although there are many different ways to reach your target audience, from social media campaigns to influencer marketing and paid ads, email marketing remains one of the most effective ways to cut through the competition and enables you to speak directly to your customers.
To maximize the effectiveness of your email marketing strategies, you need a great design that grabs the attention of customers. Hence, most of the brands are turning to email design and new creative solutions that gain the attention of the customers and increase the click-through rate for their email.
Based on the type of industry and email purposes, email marketing campaigns can be divided into several categories. In this article, we will focus on four types of email campaigns that marketers in all industry segments use those most often:
- Product promotion
- Upselling
- Cart abandonment
- Product updates
- Apple AirPod Pro
- This email campaign has well-structured headings which help readers to understand what exactly they are looking for.
- Contrasting images of Air pods pop against the dark background is eye-popping which can grab users’ attention.
- Also, the numerous calls-to-actions such as “Learn more”, “Buy” may lead readers to visit their landing pages and enables users to make a purchase.
- Great Jones’ Salt & Pepper
- Great Jones’ email campaign is all about selling one product which was displayed in the email template.
- This makes their email campaign strikingly concise and direct.
- Frame.io
- If you look at the above image, the email design with solid black background -which is very attractive that can grab the users attention
- Also, they clearly mentioned their CTA as “Reserve Your Seat” for the conference related Final Cut Pro X Creative Summit.
- Dollar Shave Club
- The “Dollar Shave Club” campaign invites a consumer to add more items to their shopping cart before hitting the order button.
- The email campaign portrays potential purchases in two columns, with a very striking contrast between the product and the background.
- To grab users’ attention, they used vivid orange CTAs for “ADD” which are very visible and eye-popping.
- WeTransfer
- With a perfect and concise email design, they opted to market their product with a magazine-style email campaign.
- They used a lot of white space and a few vibrant colours to make their email campaign stand out.
- Also, with a single call-to-action button, they are trying to invite readers to learn more about the package and make a well-informed purchasing decision.
- Grammarly
- They mentioned “Highlights of Your year” in newsletter with yearly writing stats.
- This creates an immediate effect of familiarity and reliability along with a personalized touch.
- Furthermore, their email campaign follows its brand’s style guidelines with clean white space and gentle, pastel colours.
- Also, they mentioned the CTA button at top of the newsletter which invites them to upgrade to the Premium account.
- BluDot
- To grab the attention of users, Bludot provided furniture images in a neutral colour along with simple lines “Taking another look? We saved your items.” and CTA as “Complete my order”
- The email campaign is very precise about reminding their readers of the items they looked and abandoned in their carts previously.
- Just below the CTA, they provided the items with a direct Checkout button next to them.
- Moschino
- This email design features a black and white photo of a model with a caption “You left something behind” and a “Return to checkout” call-to-action – which is quite exciting.
- Right under this large central part of an email, there is a list of items the user has left in their shopping carts.
- Also, they included “Complete my order” button which enables readers to return and complete the purchase.
- ASICS
- ASICs cart abandonment recovery email campaign mainly highlights the product that has been viewed by the users who visit their website.
- Also, they mentioned CTAs in an email that encourages them to complete the purchase.