There is no formula for the perfect email- Authentic and honest messaging works”
The covid-19 pandemic brought tremendous to the way we operate the business. As the world started towards moving many digital strategies, a question that keeps coming up for every business is “Is the email market important”?
If you are into any type of industry and want to grow your business, then the answer is simple Yes. Creating a strong email marketing strategy helps you expand your audience base and connect with them in a personalized way. This can gradually improve sales at an affordable price. With the advancement in tools and other communication platforms, email marketing still has the ability to connect with prospects in a hassle-free manner.
A report by Hubspot shows out of 196 billion emails, the majority of it 109 billion is business email. To put it in a simple context. Email marketing is the best and most vibrant way to connect with people. It is also considered a very personal way of reaching out to your target customers. It can be tailored to customer actions so as to connect with the prospect of relevant interest.
Not having enough bandwidth to build your own email list, but interested in connecting with loyal customers and increasing your ROI at an affordable price then probably you must outsource your marketing email. We at Logichannel believe tips for email marketing change every year. Among all outsourcing email marketing is healthy for your business if you want to focus on your research and development of the products. With the growing needs, we understand everyone is into new ventures and wear multiple hats.
As the business grows, the smart organization tends to delegate the task it can. So one such task is email marketing. This is because of carrying out regular marketing activities and managing operational expenses within budget along with limited time and resources. Here comes the next billion-dollar question!!
What is Outsourced Email Marketing?
When an outside company sends tends to send promotional emails on your behalf, then it is called Outsourced Email Marketing. It is can be in the form of email newsletters, social medial marketing, and other advertising channels.
Email marketing is considered to be one of the specialized skill sets in digital marketing. Hence, make sure it must be outsourced to skilled professionals.
There are numerous benefits of email marketing as it is not limited to just sending an occasional newsletter. A well-researched and strong email strategy helps the brand to stay ahead of competitors and rank high in the search engine result.
Benefits of Outsourcing Email Marketing campaigns:
- Improved output
- Builds Brand awareness
- Provides expertise solution
- keep you focused on core values
- Cost-effective
- Time Efficient
- Broaden customer reach
- Building business relationship
- Promote your content
- Generate high-quality leads
- Market your products and services
- Nurture leads
- Cost Saving
Why email marketing is important?
The use of email communication in a marketing strategy to connect with specific business goals is referred to as Email Marketing. Email marketing can be used to generate high sales and improve customer engagement, acquire new customers, and reward loyal customers.
For existing customers, email marketing helps to establish proper communication and awareness. For potential clients, it can be used to attract their needs through B2B campaigns.
We all know Marketing strategy is ever-changing, hence we must ensure our email campaign must be segmented in a brilliant way to cater to the different business needs.
Different types of Email Marketing Campaigns include:
- Newsletter
- Welcome Messages
- Anniversary or birthday wishes
- Limited time offers
- Abandoned cart emails
So here comes the next big question what is the email marketing task you can outsource?
As a B2B marketer email database service provider, we believe there are plenty of reasons to outsource email marketing services. The main one among all is the ease of functional operations. Ideally employing a third-party marketing company or a marketing expert to handle the company’s marketing organization is often termed “Outsourced Marketing”.
Below given are the major email marketing services that are outsourced often:
- Market Analysis or Market Research
- Planning & Strategy
- Creative Projects
- Marketing and Sales Operations
Market Analysis:
The comprehensive examination of a company’s market, rivals, and consumers is considered to be Market Research. This helps in assisting and determining the company’s brand USP(Unique Selling Products) and understanding your consumer’s requirements. It is a simple technique that helps B2B marketers to understand buyers persona and reach out to them via email.
Doing in-house research and analysis may be time-consuming. Hence, you can connect with agencies to provide you with the necessary data you require and execute a well-planned email strategy.
Planning & Strategy:
With a well-planned email marketing strategy, you can rebuild your brand image. It is a brilliant way to determine when and how your brand must be introduced to the market. A digital marketing company may help you in developing a brand marketing strategy for strong email campaigns. It helps in positioning, brand, and developing a unique proposition.
Marketing and sales operations:
Improve the overall marketing process from planning, implementation to measurement by outsourcing to an organization. An outsourced agency is responsible for planning a project, implementing creative processes, and improving brand consistency along with marketing results.
Benefits Of Outsourcing Email Marketing:
Bringing Fresh Perspective to Projects:
Convey your brand story to your target market through the various web, social media, email campaigns, and more. From logos, websites, apps, emails, newsletters, and marketing campaigns to lead generation, you can bring life to B2B campaigns.
Outsourcing Marketing Analytics:
Marketing intelligence is all about how well data are used. If in-house expertise is not available, then making efforts to understand and get that extra nugget of marketing insights may improve your sales drastically.
Engage with the audience with quality writing:
By outsourcing email marketing, you can connect with a skilled writer with eye-catching headlines to target specific segments of your email marketing. Generate sales using data to design in email templates. It helps your customer retention for best practices. We believe email marketing is consistent, and it improves trust in your brand. Perfect timely email plays a vital part of your B2B marketing strategy.
Improve your ROI:
Monitor changes in the email provider permissions to prevent bouncing in email marketing. Personalizing is essential and plays a huge part in marketing success. It helps to keep your customer foremost and achieve your business goals. It creates building brand awareness in a cost-effective manner.
Time Efficient:
In a long run, outsourcing will be time-consuming as it frees up valuable time for important aspects of driving higher sales along with improving customer experience. When it comes to email marketing, you can create an entire B2B campaign on a shorter cycle, and ensure your audience sees the right emails at the right time. When prospects are connected at the right time, it helps to nurture leads and improves conversions.
Choose an email campaign type based on your goals:
We all know email campaigns vary based on your business goals. As there are different types of email campaigns, outsourcing agencies can decide what works best for your audience. Set up different lists for different types of emails, so that customers and prospects can be connected to the products and services of their choices or they are interested in.
Wrapping Up:
B2B marketers always face challenges in establishing familiarity with customers. It is important for marketers to establish business relationships and connect with the audience for a successful email campaign. Outsourcing email marketing is one of the best solutions for maximizing and reaping good ROI for all your B2B campaigns. Though the email sourcing option is highly recommended on your budget and the nature of the campaign, choose a wise agency as it defines an established relationship with your customers and prospects.