CCPA Policy

Like the way, the GDPR was intended to protect the personal data of citizens of the European Union (EU), CCPA is intended to protect the personal information of customers by strengthening the privacy rights of residents of California, the United States, through strict laws and regulations. The CCPA was implemented on January 1, 2020 and is the first consumer-oriented act in the United States to protect PI of the consumers.
With the priority given to data privacy and security, CCPA provides California residents with the rights to control their personal information used by various businesses. According to CCPA policy, the consumers of California can even sue the company if they do not abide by the privacy guidelines as stated in the law and also incorporates hefty non-compliance penalties.
As a data-driven marketing services provider, we at LogiChannel support our customers and partners to make them understand about CCPA and our commitment towards this policy.

What is CCPA?

CCPA or California Consumers Protection Act is the recently revised law on personal data protection. It was passed by the State of California, recognizing the increased role of consumer’s private data in business practices and also its repercussions surrounding the data collection, its usage, and security procedure. Enacted in 2018 and taking effect on January 1, 2020, the California Consumer Privacy Act (CCPA) provides additional rights to people in California regarding how businesses can use their personal information. There are several obligations imposed by the CCPA which are similar to those mandated by the General Data Protection Regulation.

Consumer Rights Under CCPA

CCPA aims to secure the privacy of the state’s citizens in the midst of data breaches, misuse and data theft. The implementation of the act will give residents of California the following rights with regard to their data:

  • The right to know about their personal details being collected by businesses
  • The right to appeal the categories of information collected by companies
  • The right to know about the purpose of collected personal information
  • The right to express “NO” to the sale of Personal Information
  • The right to delete the personal information

What Type of Data Considered As Personal Information Under CCPA?

Under the CCPA, the scope of PI or personal information is greater than GDPR. It covers any information that can be directly or indirectly identified, referred to, listed, referenced, or fairly linked to a particular customer or household resides in California.
The following categories of consumer information are included as PI under CCPA:

Direct identifiers

This includes real name, postal address, social security numbers, driver's license, passport information and signature.

Indirect identifiers

This includes cookies, beacons, pixel tags, telephone numbers, IP addresses, account names and more.

Biometric data

This includes face, retina, fingerprints, DNA, voice recordings, medical data and more.

Geolocation data

This includes location history via devices.

Internet activity

This includes browsing history, search history, data on interaction with a webpage, application or advertisement.

Other information

This includes personal characteristics, employment and education data, financial and medical information.

Which companies need to comply with CCPA?

In general, CCPA is not applicable to all the companies. It is applicable only to those for-profit companies or businesses that collect and process personally identifiable information of California consumers, and meets one or more of the following norms:
  • Companies that earn annual gross revenues of $25,000,000.
  • Companies that receive, share, buy, or sell at least 50,000 California consumer’s personal or household information per year.
  • Companies that derives 50% of annual revenue from selling the personal information of California consumers.

Our Commitment Towards CCPA

When it comes to any kind of governance and regulation checks, LogiChannel is always ready. We always adhere to data privacy and security regulations unique to each area in which our customers are based. Our enforcement team pays particular attention to evolving laws and regulations that are relevant to our area of work across different economies.
As a data-driven marketing services provider, we never compromise on data privacy and guarantee appropriate measures to prevent any kind of data misuse or theft. Furthermore, we have advanced security systems and our employees are trained to tackle sensitive customer data with utmost priority.
Here are the essential steps that we took to safeguard your data in accordance to CCPA:

  • Identified and classified personal information.
  • Analyzed our data-governance capabilities.
  • Reviewed our privacy measures, updated technologies, and enhanced processes to eliminate any discrepancies if any.
  • Established a CCPA program management team to handle regulation remediation, accountability, and implementation.
  • Implemented regulation monitoring process to stay compliant in the long-run.

If you have any queries or if you would like to discuss any aspects of CCPA subjected to LogiChannel

Contact us