In today’s tech-evolved marketing world, running an online store is much easier than before. If you want to sell your products like cloths, hand-made crafts, or other products, you have to choose a right e-commerce platform to reach more customers and grow exponentially. But here the challenge is which E-commerce platform is best your business.
This simple article guides small business owners in choosing e-commerce platforms with pros and cons of each platform. Let’s dive into the article and know more about the E-commerce platforms.
Why Choosing the Right E-Commerce Platform Is Important
If you do not have website, want to showcase your products in the internet, then E-commerce platforms are the best key for you. You can sell your products without any physical store. With the help of a right E-commerce platform, you can explore many benefits like product display, payments and checkouts, product shipping, track customer experience.
If choosing the e-commerce platform goes wrong, that leads to many problems like reduced business growth, and increase in costs.
Choose E-Commerce Platforms For Your Small Business Based On:
- Cost: Some platforms will be free or low cheap. They may come with paid apps, themes
- Features: No all platforms provide same features. Select based on the features that accelerates your business growth.
- Ease of Use: If you are not aware of technical terms or features, it is best to select the simple one.
- Growth: If your business is growing, select the platform such that it should be able to handle different functions like sales, products and traffic.
Top E-Commerce Platforms For Small Businesses:
1. Shopify:
Shopify is one of the best websites that offers the best sales features along with a wide range of powerful industry-leading tools & plugins. If you’re serious about selling online, then Shopify is one of the best & recommended E-Commerce platforms you must check.
| Website | www.shopify.com |
| Location | Canada |
| Employee Size | 5K – 10K |
| Revenue Size | $7.8 Billion |
2. BigCommerce:
Big-Commerce is a scalable solution for businesses that can be used by businesses that want to expand their network. It is ideal for companies that want to keep their expenses relatively low & grow the business.
| Website | www.bigcommerce.com |
| Location | Texas, United States |
| Employee Size | 1K – 5K |
| Revenue Size | $334.9 Million |
3. WooCommerce:
WooCommerce is one of the best e-commerce solutions that grabbed the attention of all companies in the shortest span. It is easy to use WordPress content management system. This solution includes extra features as per your business needs.
| Website | www.woocommerce.com |
| Location | California, United States |
| Employee Size | 201-500 |
| Revenue Size | $69.3 Million |
4. Adobe Commerce
Adobe Commerce software developed by Adobe, is one of the trending E-commerce platform that helps businesses to design and manage their e-commerce websites. Because of its advanced and customizable features, this is a go to e-commerce platform for many small enterprises and large organizations.
| Website | www.adobe.com |
| Location | California, United States |
| Employee Size | 10K+ |
| Revenue Size | $23.2 Billion |
5. PrestaShop:
If you are looking for open-source e-commerce platform to create and manage your online store, PrestaShop is an only option you have. It has some in-built features to build product list, payment gateway, inventory and marketing.
This platform is simple, doesn’t need much technical skills, flexible, and cost friendly. This is most used by small and medium-sized businesses.
| Website | www.adobe.com |
| Location | California, United States |
| Employee Size | 10K+ |
| Revenue Size | $23.2 Billion |
6. Zoho CRM
Zoho Commerce helps many businesses to create their online e-commerce website without any coding skills. In this platform you can get easy access to website templetes, product management, manage payments, shipping tools and marketing features.
| Website | www.zoho.com |
| Location | India |
| Employee Size | 10K+ |
| Revenue Size | $3.2 Billion |
7. Squarespace:
Based on your business, if you want to have creative control over your website, then Squarespace will be the best fit for you at an affordable price. Build an eye-catching online business or portfolio using Squarespace e-commerce features.
| Website | www.squarespace.com |
| Location | New York, United States |
| Employee Size | 1K – 5K |
| Revenue Size | $1.1 Billion |
8. Square Online:
If you’re one of the business owners who want to combine online selling strategy with offline sales then Square online is for you. Build highly professional-looking stores in simple steps with the help of Square Online.
| Website | www.squareup.com |
| Location | Utah, United States |
| Employee Size | 51-200 |
| Revenue Size | $408.1 Million |
9. Wix:
Wix is one of the best options for the e-commerce store which delivers exceptional performance. It gives you absolute control over your website. You can build a world-class solution by using Wix e-commerce solutions.
| Website | www.wix.com |
| Location | Israel |
| Employee Size | 5K – 10K |
| Revenue Size | $1.8 Billion |
10. Weebly:
Weebly is comparatively booming and small upcoming services for today’s business owners at affordable & friendly manner. More importantly, is very budget-friendly so you don’t need to invest a huge amount on starting a hosting a website.
| Website | www.weebly.com |
| Location | California, United States |
| Employee Size | 501-1,000 |
| Revenue Size | $243.7 Million |
11. Ecwid:
Ecwid acts as plugin that enables you to sell products through your existing website. It is easy to use e-commerce platform that helps small businesses to add an e-commerce shop to your website, social media platform, or marketplace.
| Website | www.ecwid.com |
| Location | California, United States |
| Employee Size | 51-200 |
| Revenue Size | $13.4 Million |
How to Choose the Right E-Commerce Platform: A Simple Guide
While choosing a right E-commerce platform for your business, you have to be very clear with your business goals, budget, product size, and marketing tools required. You also should know about your technical knowledge. And most of the E-commerce platforms provide free trials for businesses to make perfect decisions.
Tips for Small Businesses to Succeed Online
Here are some tips for small businesses that helps to reach sustained growth, no matter which e-commerce platform you choose:
- online store should be mobile friendly
- Product descriptions should be clear
- Use good quality product images
- Improve checkout options
- Showcase social proofs
- Implement marketing tools
- Track your results and improve
Conclusion:
With the growing needs, every business aims to establish their online platform based on their business requirement. Pick the one which suits your requirement & grow your business without any technical barriers.