The market for enterprise technology is one of the most highly competitive in the entire world. The vendors fight over the next large contract, and the businesses that sell into this sphere have equally fierce competition for the next qualified lead.
However, under all of this competition lies an equally significant issue: finding out exactly which enterprises use what platform. It is difficult to identify potential clients regardless of the industry. But it is especially challenging to do when working in the enterprise technology sector, where many businesses prefer to keep private information regarding their tech stack.
This is where a data-driven approach plays a role. At LogiChannel, we have a great deal of experience with technographic intelligence to help B2B sales and marketing professionals find out who uses what software in large quantities.
Today, in this blog, we will discuss Microsoft Dynamics 365. We will consider the features of this tool, the reasons why enterprises choose this software, its popularity among organizations, and the famous companies that are confirmed to use it now. If you want to get more information than in a few examples, feel free to explore our Microsoft Dynamics 365 Users List.
Understanding Microsoft Dynamics 365
However, the age of digital transformation can be considered something from the past, as it is the norm nowadays for any business.
Companies in practically all industries are switching to integrated platforms, where sales, finance, operations, and customer service come together into one united picture of a business.
Such a trend has been the driving force behind the boom in ERP and CRM platforms. Organizations are no longer satisfied with disjointed spreadsheets, old-fashioned databases, and other solutions that only fragment their operations. Instead, they look for a single platform that will give a complete picture of what is going on in a company at any time.
One of such systems that have proven themselves successfully is Microsoft Dynamics 365. This system is a native ERP and CRM platform, which gains popularity among various types of organizations at a very fast rate due to its integration with such common programs as Microsoft 365, Azure, and Power BI.
What is Microsoft Dynamics 365
Microsoft Dynamics 365 is an intelligence suite of business applications developed by Microsoft.
This bundle integrates CRM and ERP into one modular cloud-based platform.
Traditional systems used
Unlike traditional systems that lock businesses into their system and do not offer flexibility in choosing applications, Dynamics 365 allows you to choose the applications you need first, such as Sales or Customer Service, and add new modules like Finance, Supply Chain Management, or Field Service, depending on your growth.
The software is developed using various products offered by Microsoft, such as Dynamics AX, Dynamics NAV, and Dynamics CRM, which have been combined to come up with Dynamics 365. It is regarded as one of the artificial intelligence platforms that compete with other major players in the market like Salesforce, SAP, Oracle, and NetSuite.
With knowledge about what Microsoft Dynamics 365 is, it is now important to understand why the application has become so popular among businesses.
Reasons why companies opt for Microsoft Dynamics 365
Here are some of the reasons why Dynamics 365 is favored over other similar systems.
1) Native Microsoft Integration
Those organizations that have worked on Microsoft 365, Microsoft Teams, and Azure will find that Dynamics 365 is an extra feature that is not available alone. It is very easy to perform data exchange from Outlook, Excel, Power BI, and Dynamics 365 as compared to when there is integration with some third-party system.
2) Scalability
Businesses may use just one application out of Dynamics 365, such as Dynamics 365 Sales, and then move on to using Finance, Supply Chain Management, or Human Resources. This makes it very favorable for companies of all sizes, from small to enterprise size.
3) Combines ERP and CRM capabilities
Many vendors either offer only a customer relationship management tool or a business management tool (ERP). Dynamics 365 combines both.
4) AI and Analytical Capabilities Built Into the Software
Through its built-in Copilot capability, Dynamics 365 is becoming more and more of an AI-driven platform instead of a traditional record of business systems. Sales departments will have deal insights, finance departments will have support for forecasting, and customer service departments will receive support for case summarization without ever having to leave the software.
5) Comprehensive Functionality Range
Dynamics 365 offers a vast selection of business capabilities that include the following:
Sales & Marketing
- Lead and opportunity management
- Sales forecasting
- Campaigns and marketing automation
Customer Service
- Case management
- Omnichannel
- Field service management
Finance & Operations
- Financial management and reporting
- Inventory management and supply chain
- Project management
Analytics & AI
- Integration with Power BI
- Insights provided by Copilot
- Forecasting
Given such functional variety, it might be reasonable to ask about the success of the software itself.
How successful is Microsoft Dynamics 365
It can be seen from these figures that momentum is clearly established. The world Dynamics 365 and Microsoft Dynamics market will grow from about $11.37 billion in 2025 to $12.71 billion in 2026 and further throughout the decade, driven by rising adoption of native cloud ERP and CRM systems among organizations.
Specifically, on the CRM front, Dynamics 365 has carved out a niche within an increasingly competitive landscape. According to recent industry tracking, Microsoft’s CRM solution enjoys about 5.2% market share with a year-over-year revenue growth of 23% in the last FY25 period, positioning the product in the tier immediately following Salesforce. On the ERP side, third-party studies have shown that Microsoft Dynamics had attracted more than 61,805 customers who use Microsoft Dynamics as an ERP solution in the world as of 2026, with 47% of those customers located in the US.
The enterprise adoption rate deserves mention too. The independent studies done by technology usage reveal that about 20% of the customers of Microsoft Dynamics 365 are enterprises that have more than 1,000 people, while 13% have more than a $1 billion revenue.
This might be a less enterprise adoption rate than what its competitors would have you believe, but it is still a substantial one for enterprises that use the software for their critical activities.
One thing is for sure – Microsoft Dynamics 365 is not just a specialized software. Some of its users are retailers, manufacturers, airlines, financial institutions, and consumer goods enterprises, many of which are globally recognized. Some of them are:
Common ERP Transformation Challenges
None of this would be possible without friction. The successful execution of ERP transformation initiatives can be incredibly challenging, and one should be upfront about where problems arise. Academic research suggests that ERP projects tend to overrun their budgets far too often, and the median period necessary to earn back the investment is approximately two and a half years.
Budget issues are one of the first things to be considered when implementing ERP. This software is costly, and there is also a known issue that its price may often exceed the initially stated number due to various unforeseen requirements that emerge throughout the implementation process.
Another problem may lie in data migration, which may prove to be more complicated than initially thought, as transferring large amounts of historical data from an old system without data corruption or losses can prove to be a challenge.
Even though a system is implemented technically successfully, it may still fail in practice due to lack of employees’ interest in using the tool. In other words, staff may continue using their old ways and workarounds rather than adopting the system.
Lastly, the integration with legacy systems might be the last straw breaking the camel’s back, especially if the tool does not feature an open API.
There are several common practices for overcoming all these obstacles.
Top Companies Using Microsoft Dynamics 365 in 2026
Not all major businesses document their entire stack of software components; this is why such documentation becomes particularly relevant. The following businesses have been positively identified as being Dynamics 365 customers through Microsoft customer success stories and other publicly available sources.
| Company Name | Industry | Headquarters | Revenue(approx.) | Employees (approx.) |
|---|---|---|---|---|
| The Coca-Cola Company | Food & Beverage | Atlanta,GA, USA | $47.06B | 47,857 |
| Mercedes-Benz Group | Automotive | Stuttgart, Germany | $168.3B | 166,000 |
| HEINEKEN | Food & Beverage | Amsterdam, Netherlands | $30B | 85,000 |
| T-Mobile US | Telecommunications | Bellevue, WA, USA | $81.40B | 92,873 |
| Rockwell Automation | Industrial Automation | Milwaukee, WI, USA | $8.5B | 28,000 |
| BNY Mellon | Financial Services | New York City, NY, USA | $18B | Manufacturing |
| Siemens Smart Infrastructure | Industrial Technology | Munich, Germany | (Siemens AG segment) | --- |
| Campari Group | Beverages | Milan, Italy | $3.2B | 4,500 |
| Campari GroupHP Inc. | Technology & Hardware | Palo Alto, CA, USA | $53B | 58,000 |
| HP Inc.JLL (Jones Lang LaSalle) | Commercial Real Estate | Chicago, IL, USA | $23B | 83,000+ |
| C.H. Robinson | Logistics | Eden Prairie, MN, USA | $17B | 17,000 |
| L'Oréal | Personal Care | Clichy, France | $50.48B | 89,945 |
| Sandvik | Industrial Manufacturing | Stockholm, Sweden | $11B | 40,000 |
The revenue and number of employees mentioned above are estimates and have been taken from recent annual filings and reports by the companies themselves; they do change year on year and are based on currency reporting.
Looking for a more detailed user base of Microsoft Dynamics 365 customers? Click here to discover our LogiChannel database.
How Are These Companies Using Microsoft Dynamics 365
A variety of businesses ranging from those in the automotive industry to hospitality utilize the Microsoft Dynamics 365 platform. The following is an example of how some organizations are making use of Microsoft.
Food & Beverage Industry
Find your next high-value B2B prospects.
Companies Using a Different ERP & CRM Platform
It’s true that not all companies go for Dynamics 365, and that’s something worth mentioning right off the bat. The competition in terms of enterprise software is quite significant, and there are several major competitors.
Firstly, Salesforce is still one of the most widely used CRM platforms worldwide, thanks to its huge library of third-party apps on its AppExchange and extensive customization possibilities.
Then there’s SAP, which leads in terms of big enterprises with lots of processes, such as manufacturers and logisticians, because of its ERP depth and extensive experience configuring software for specific industries.
Another choice is Oracle for those companies that value integration of ERP, databases, and cloud services provided by one vendor.
For rapidly growing mid-market companies that prefer cloud ERP without having to deal with complex implementations of old systems, there’s NetSuite, an Oracle product.
Finally, HubSpot is good for smaller firms with a preference for an easier learning curve and lower initial cost compared to enterprise CRM systems.
In essence, there are only a few considerations when choosing a platform:
- Costs and total cost of ownership
- Customization requirements and needs, especially industry-specific work processes
- Scalability as the company expands into other markets or other industries
- The existing technological base, especially for companies entrenched within Microsoft or Salesforce technology
This is precisely why technographic information becomes crucial. It will help you understand not only if you can sell something but also how.
Conclusion
The popularity of Microsoft Dynamics 365 in the market has been gained because of its combination of the CRM and ERP solutions into one package, along with extensive integration of the platform into the Microsoft ecosystem and increasing range of artificial intelligence features provided by Copilot.
These companies, ranging from the bottlers of Coca-Cola to the sales forces of Rockwell Automation, are a good illustration of the broad usage of Microsoft Dynamics 365 in many industries and business functions.
When addressing decision-makers from such companies in the B2B field, technographic data becomes an integral part of the process. Technographic data allows a company to address specific needs of its clients. That is why it is important to have a verified list of companies using Microsoft Dynamics 365 at hand.
For those who want to go further than just a few samples of publicly available information, it is recommended to check out the Microsoft Dynamics 365 Customers List provided by LogiChannel to see the real verified contact information of those organizations.
FAQs of Microsoft Users Email List
There is no exact number due to the variations in sources and definitions, but estimates indicate that tens of thousands of companies are already using Microsoft Dynamics 365 as an enterprise resource planning solution alone, while tens of thousands more have adopted its customer relationship management solutions.
- Some of those that can be named for sure are Rockwell Automation, JLL, The Coca-Cola Company, Mercedes-Benz, T-Mobile US, BNY Mellon, HP Inc., and L’Oréal. It should be noted that there are many large enterprises out there that are not revealing all of their tech stack publicly.
It is not appropriate to say that either of them is “better”. The market share of Salesforce is much higher than that of Dynamics 365, and Salesforce has a richer app eco-system. Dynamics 365 is generally preferred by companies who use Microsoft 365, Azure and Power BI as well as by those who need both CRM and ERP integrated in one single platform.
The most commonly used sectors include manufacturing, IT & technology services, financial services, retail and consumer goods mainly due to their utilization of the platform in terms of its integrated supply chain, finance and customer experience capabilities.
Yes. With LogiChannel, one can get a Verified Microsoft Dynamics 365 Customers List, which is compiled based on the technographic data and allows B2B sales and marketing professionals to have correct information about the companies that use the software.
Legitimate B2B data suppliers, such as LogiChannel, ensure that their data acquisition and processing procedures comply with the GDPR. If GDPR compliance is important for your business, you may want to find out about the exact consent and processing procedure before the purchase.