The market for enterprise technology is one of the most highly competitive in the entire world. The vendors fight over the next large contract, and the businesses that sell into this sphere have equally fierce competition for the next qualified lead.
However, under all of this competition lies an equally significant issue: finding out exactly which enterprises use what platform. It is difficult to identify potential clients regardless of the industry. But it is especially challenging to do when working in the enterprise technology sector, where many businesses prefer to keep private information regarding their tech stack.
This is where a data-driven approach plays a role. At LogiChannel, we have a great deal of experience with technographic intelligence to help B2B sales and marketing professionals find out who uses what software in large quantities.
Today, in this blog, we will discuss Microsoft Dynamics 365. We will consider the features of this tool, the reasons why enterprises choose this software, its popularity among organizations, and the famous companies that are confirmed to use it now. If you want to get more information than in a few examples, feel free to explore our Microsoft Dynamics 365 Users List.
Understanding Microsoft Dynamics 365
However, the age of digital transformation can be considered something from the past, as it is the norm nowadays for any business.
Companies in practically all industries are switching to integrated platforms, where sales, finance, operations, and customer service come together into one united picture of a business.
Such a trend has been the driving force behind the boom in ERP and CRM platforms. Organizations are no longer satisfied with disjointed spreadsheets, old-fashioned databases, and other solutions that only fragment their operations. Instead, they look for a single platform that will give a complete picture of what is going on in a company at any time.
One of such systems that have proven themselves successfully is Microsoft Dynamics 365. This system is a native ERP and CRM platform, which gains popularity among various types of organizations at a very fast rate due to its integration with such common programs as Microsoft 365, Azure, and Power BI.
What is Microsoft Dynamics 365
Microsoft Dynamics 365 is an intelligence suite of business applications developed by Microsoft.
This bundle integrates CRM and ERP into one modular cloud-based platform.
Traditional systems used,
Unlike traditional systems that lock businesses into their system and do not offer flexibility in choosing applications, Dynamics 365 allows you to choose the applications you need first, such as Sales or Customer Service, and add new modules like Finance, Supply Chain Management, or Field Service, depending on your growth.
The software is developed using various products offered by Microsoft, such as Dynamics AX, Dynamics NAV, and Dynamics CRM, which have been combined to come up with Dynamics 365. It is regarded as one of the artificial intelligence platforms that compete with other major players in the market like Salesforce, SAP, Oracle, and NetSuite.
With knowledge about what Microsoft Dynamics 365 is, it is now important to understand why the application has become so popular among businesses.
Reasons why companies opt for Microsoft Dynamics 365
Here are some of the reasons why Dynamics 365 is favored over other similar systems.
1) Native Microsoft Integration
Those organizations which have worked on Microsoft 365, Microsoft Teams, and Azure will find that Dynamics 365 is an extra feature which is not available alone. It is very easy to perform data exchange from Outlook, Excel, Power BI, and Dynamics 365 as compared to when there is integration with some third-party system.
2) Scalability
Businesses may use just one application out of Dynamics 365, such as Dynamics 365 Sales, and then move on to using Finance, Supply Chain Management, or Human Resources. This makes it very favorable for companies of all sizes, from small to enterprise size.
3) Combines ERP and CRM capabilities
Many vendors either offer only a Customer Relationship Management tool or a business management tool (ERP). Dynamics 365 combines both.
4) AI and Analytical Capabilities Built Into the Software
Through its built-in Copilot capability, Dynamics 365 is becoming more and more of an AI-driven platform instead of a traditional record of business systems. Sales departments will have deal insights, finance departments will have support for forecasting, and customer service departments will receive support for case summarization without ever having to leave the software.
5) Comprehensive Functionality Range
Dynamics 365 offers a vast selection of business capabilities that include the following:
Sales & Marketing
- Lead and opportunity management
- Sales forecasting
- Campaigns and marketing automation
Customer Service
- Case management
- Omnichannel
- Field service management
Finance & Operations
- Financial management and reporting
- Inventory management and supply chain
- Project management
Analytics & AI
- Integration with Power BI
- Insights provided by Copilot
- Forecasting
Given such functional variety, it might be reasonable to ask about the success of the software itself.
How successful is Microsoft Dynamics 365
It can be seen from these figures that momentum is clearly established. The world Dynamics 365 and Microsoft Dynamics market will grow from about $11.37 billion in 2025 to $12.71 billion in 2026 and further throughout the decade, driven by rising adoption of native cloud ERP and CRM systems among organizations.
Specifically, on the CRM front, Dynamics 365 has carved out a niche within an increasingly competitive landscape. According to recent industry tracking, Microsoft’s CRM solution enjoys about 5.2% market share with a year-over-year revenue growth of 23% in the last FY25 period, positioning the product in the tier immediately following Salesforce. On the ERP side, third-party studies have shown that Microsoft Dynamics had attracted more than 61,805 customers who use Microsoft Dynamics as an ERP solution in the world as of 2026, with 47% of those customers located in the US.
The enterprise adoption rate deserves mention too. The independent studies done by technology usage reveal that about 20% of the customers of Microsoft Dynamics 365 are enterprises that have more than 1,000 people, while 13% have more than a $1 billion revenue.
This might be a less enterprise adoption rate than what its competitors would have you believe, but it is still a substantial one for enterprises that use the software for their critical activities.
One thing is for sure – Microsoft Dynamics 365 is not just a specialized software. Some of its users are retailers, manufacturers, airlines, financial institutions, and consumer goods enterprises, many of which are globally recognized. Some of them are:
Top Companies Using Microsoft Dynamics 365 in 2026
Not all major businesses document their entire stack of software components; this is why such documentation becomes particularly relevant. The following businesses have been positively identified as being Dynamics 365 customers through Microsoft customer success stories and other publicly available sources.
| Company Name | Industry | Headquarters | Revenue(approx.) | Employees (approx.) |
|---|---|---|---|---|
| The Coca-Cola Company | Food & Beverage | Atlanta,GA, USA | $47.06B | 47,857 |
| Mercedes-Benz Group | Automotive | Stuttgart, Germany | $168.3B | 166,000 |
| HEINEKEN | Food & Beverage | Amsterdam, Netherlands | $30B | 85,000 |
| T-Mobile US | Telecommunications | Bellevue, WA, USA | $81.40B | 92,873 |
| Rockwell Automation | Industrial Automation | Milwaukee, WI, USA | $8.5B | 28,000 |
| BNY Mellon | Financial Services | New York City, NY, USA | $18B | 50,000 |
| Siemens Smart Infrastructure | Industrial Technology | Munich, Germany | $93 B | 10,000 |
| Campari Group | Beverages | Milan, Italy | $3.2B | 4,500 |
| Caesars Entertainment | Hospitality & Gaming | Reno, NV, USA | $11.3B | 50,000 |
| HP Inc. | Commercial Real Estate | Chicago, IL, USA | $53B | 58,000 |
| C.H. Robinson | Logistics | Eden Prairie, MN, USA | $17B | 17,000 |
| L'Oréal | Personal Care | Clichy, France | $50.48B | 89,945 |
| Sandvik | Industrial Manufacturing | Stockholm, Sweden | $11B | 40,000 |
| JLL (Jones Lang LaSalle) | Commercial Real Estate | Chicago,IL,USA | $23B | 83,000 |
| Dr. Martens | Fashion & Apparel | London, UK | $0.95B | 4,000 |
The revenue and number of employees mentioned above are estimates and have been taken from recent annual filings and reports by the companies themselves; they do change year on year and are based on currency reporting.
Looking for a more detailed user base of Microsoft Dynamics 365 Customers?
How Are These Companies Using Microsoft Dynamics 365
A variety of businesses ranging from those in the automotive industry to hospitality utilize the Microsoft Dynamics 365 platform. The following is an example of how some organizations are making use of Microsoft.
Food & Beverage Industry
One organization that has taken its partnership with Microsoft a step further is the Coca-Cola Company, which has gone on to implement Dynamics 365, among other software such as Power BI, Microsoft 365, and Azure, into its cloud and AI transformation program announced in 2024. Its numerous separate bottling partners, including those from Albania and India, are already using Dynamics 365 Finance and Supply Chain Management to automate the process of inventory, billing, and order management.
The Coca-Cola Company
A number of food and beverage organizations have implemented the Dynamics 365 platform because of the complicated nature of their supply chain processes, starting from bottling up to customer-oriented marketing efforts.
HEINEKEN
HEINEKEN utilized Microsoft Dynamics CRM and Dynamics 365 in the context of their extensive Microsoft ecosystem that consists of Azure, Power Platform, and Microsoft 365. The company created thousands of custom applications leveraging the mentioned technologies in order to provide such business capabilities as brewery floor safety and customer engagement. It reflects HEINEKEN’s goal of becoming “the best-connected brewer.”
Campari Group
The Campari Group has made use of Dynamics 365 Customer Insights as well as Dynamics 365 Marketing solutions for developing a customer data platform enabling the spirits manufacturer to make use of AI-driven suggestions and orchestrate personal experiences of customers in real time.
Automotive Industry
Car makers create long-term relationships with customers through regular services, financing, and aftermarket selling. In this regard, connected CRM and field service solutions are particularly useful for automotive companies.
Mercedes-Benz
The Mercedes-Benz Company uses Dynamics 365 Remote Assist technology in combination with the HoloLens 2 mixed reality solution to enable service engineers to see 3D images of vehicle components in real-time. Therefore, experts from different locations can work together to complete the repair simultaneously.
Telecommunications Industry
In the telecommunications industry, quick and reliable customer support is an absolute must, and Dynamics 365 offers excellent customer service tools that are geared up to process numerous calls.
T-Mobile US
The use of Dynamics 365 for Customer Service by T-Mobile US led to the consolidation of customer data from various points of contact in a single location. Personalization of assistance offered to customers and enhanced self-service were some of the factors that led to the decrease in call volumes through this process.
Industrial & Manufacturing Sector
Dynamics 365 provides efficient software solutions for manufacturers who require robust functionalities related to the supply chain management, finance, and field services. consolidation of customer data from various points of contact in a single location. Personalization of assistance offered to customers and enhanced self-service were some of the factors that led to the decrease in call volumes through this process.
Rockwell Automation
Rockwell Automation is an industrial automation company in the Fortune 500. It implemented Dynamics 365 Sales because of the need to provide better support for its international sales force of 2,800 people consisting of sellers, managers, and subject matter experts from over 100 countries. Among many solutions evaluated, including SAP, Salesforce, and Microsoft, Rockwell Automation selected Dynamics 365 due to its mobile cloud-based platform.
Siemens Smart Infrastructure
Siemens Smart Infrastructure uses Dynamics 365 Field Service for equipping field personnel with all required customer context in order to ensure that the representative will be prepared for the visit rather than facing any unpleasant surprises when arriving at the location.
Sandvik
Sandvik, which is a Swedish firm specializing in industrial engineering, deployed Dynamics 365 for speeding up the financial close process and automating the reconciliation process in the finance department.
Technology & Hardware Industry
Hardware manufacturers dealing with massive customer support require AI-driven customer service today.
HP Inc.
HP processes more than 600 million technical support inquiries annually. To cope with the workload, HP created a conversational virtual support representative based on Dynamics 365 AI customer service solution, enabling customers to self-diagnose their problems, while at the same time making support representatives aware of solutions immediately. According to the company, digital technology resolves a greater number of cases compared to prior to AI implementation.
Commercial Real Estate Industry
The industry consists of companies working with prolonged sales cycles and geographically dispersed teams, both of which require centralized CRM solutions.
JLL (Jones Lang LaSalle)
JLL – Fortune 500 commercial real estate and investment management company – migrated to Dynamics 365 from the outdated Microsoft Dynamics CRM to make the system more flexible and easy to adopt among their 83,000+ employees and almost 300 offices worldwide.
Logistics Industry
Accuracy and timeliness of information are critical for logistics companies working with complex multi-vendor shipments. This is when the CRM and operations capabilities of Dynamics 365 become relevant.
C.H. Robinson
C.H. Robinson, one of the biggest third-party logistics companies in the world, is known to be using Dynamics 365 for their sales and customer relationships processes in their global freight and logistics network.
Personal Care & Consumer Goods Industry
International personal care & consumer goods companies should have solutions able to handle operations and customer relationships equally well.
L'Oréal
Using Dynamics 365 technology, L’Oréal has allowed its manufacturing experts to install, upgrade, and solve any issues that arise in regard to their production equipment from remote locations all over the globe.
Hospitality & Gaming Industry
Hospitality companies use consumer information to provide a customized experience through the properties that they offer, their loyalty program, and their entertainment.
Caesars Entertainment
Caesars Entertainment uses the services of Microsoft Cloud (Dynamics 365) to be able to provide an even more personalized experience as well as entertainment for its guests at its casinos and resorts.
Fashion & Apparel Industry
When fashion companies are conducting global wholesale and direct-to-consumer activities, they may require ERP and CRM software that would be easily scaled to many different markets.
Dr. Martens
Dr. Martens is a known user of Dynamics 365, which allows the company to handle its direct-to-consumer and wholesale retail businesses on a global level.
Companies Using a Different ERP & CRM Platform
It’s true that not all companies go for Dynamics 365, and that’s something worth mentioning right off the bat. The competition in terms of enterprise software is quite significant, and there are several major competitors.
Firstly, Salesforce is still one of the most widely used CRM platforms worldwide, thanks to its huge library of third-party apps on its AppExchange and extensive customization possibilities.
Then there’s SAP, which leads in terms of big enterprises with lots of processes, such as manufacturers and logisticians, because of its ERP depth and extensive experience configuring software for specific industries.
Another choice is Oracle for those companies that value integration of ERP, databases, and cloud services provided by one vendor.
For rapidly growing mid-market companies that prefer cloud ERP without having to deal with complex implementations of old systems, there’s NetSuite, an Oracle product.
Finally, HubSpot is good for smaller firms with a preference for an easier learning curve and lower initial cost compared to enterprise CRM systems.
In essence, there are only a few considerations when choosing a platform:
- Costs and total cost of ownership
- Customization requirements and needs, especially industry-specific work processes
- Scalability as the company expands into other markets or other industries
- The existing technological base, especially for companies entrenched within Microsoft or Salesforce technology
This is precisely why technographic information becomes crucial. It will help you understand not only if you can sell something but also how.
Conclusion
The popularity of Microsoft Dynamics 365 in the market has been gained because of its combination of the CRM and ERP solutions into one package, along with extensive integration of the platform into the Microsoft ecosystem and increasing range of artificial intelligence features provided by Copilot.
These companies, ranging from the bottlers of Coca-Cola to the sales forces of Rockwell Automation, are a good illustration of the broad usage of Microsoft Dynamics 365 in many industries and business functions.
When addressing decision-makers from such companies in the B2B field, technographic data becomes an integral part of the process. Technographic data allows a company to address specific needs of its clients. That is why it is important to have a verified list of companies using Microsoft Dynamics 365 at hand.
For those who want to go further than just a few samples of publicly available information, it is recommended to check out the Microsoft Dynamics 365 Customers List provided by LogiChannel to see the real verified contact information of those organizations.
FAQs of Microsoft Users Email List
There is no exact number due to the variations in sources and definitions, but estimates indicate that tens of thousands of companies are already using Microsoft Dynamics 365 as an enterprise resource planning solution alone, while tens of thousands more have adopted its customer relationship management solutions.
- Some of those that can be named for sure are Rockwell Automation, JLL, The Coca-Cola Company, Mercedes-Benz, T-Mobile US, BNY Mellon, HP Inc., and L’Oréal. It should be noted that there are many large enterprises out there that are not revealing all of their tech stack publicly.
It is not appropriate to say that either of them is “better”. The market share of Salesforce is much higher than that of Dynamics 365, and Salesforce has a richer app ecosystem. Dynamics 365 is generally preferred by companies who use Microsoft 365, Azure and Power BI as well as by those who need both CRM and ERP integrated in one single platform.
The most commonly used sectors include manufacturing, IT & technology services, financial services, retail and consumer goods mainly due to their utilization of the platform in terms of its integrated supply chain, finance and customer experience capabilities.
Yes. With LogiChannel, one can get a Verified Microsoft Dynamics 365 Customers List, which is compiled based on the technographic data and allows B2B sales and marketing professionals to have correct information about the companies that use the software.
Legitimate B2B data suppliers, such as LogiChannel, ensure that their data acquisition and processing procedures comply with the GDPR. If GDPR compliance is important for your business, you may want to find out about the exact consent and processing procedure before the purchase.